Analytical approach to emotional #marketing. German-American. Striving for Arte/Scienza. Building the SAS Institute Brand. Retired Olympian. Views my own.
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Joined August 2009
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Mirko M Goolsbey retweeted
In person watch party of @SASsoftware Explore! Dr. Goodnight and Bryan Harris on stage to welcome our colleagues and get the show started. Still time to register at Explore.SAS.com! #ExploreSAS
So good to see our CMO @JennChase on stage at #Brandweek. SAS also has a "Analytics Volunteers" program where employees can devote a portion of their time to support meaningful causes. If you want to learn more, DM me.
Next up, @SASsoftware's @JennChase talks about the company's role in the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment. #Brandweek 🏝 adweek.it/Brandweek22
ALT A woman stands on a stage in front of a blue backdrop that reads BRANDWEEK in white letters.
Mirko M Goolsbey retweeted
SAS’ Batting Lab helped kids improve their swing and their data literacy by collecting data on elite players' swings and teaching the kids about it. “It also allowed us to tell the story of the power of data and data literacy.”
— @SASsoftware's @JennChase #Brandweek 🏝
Mirko M Goolsbey retweeted
Today around 9:10 AM ET! Watch the @TODAYshow for an inside look at #SASBattingLab, our new interactive AI-powered batting cage helping kids improve their baseball + data literacy skills. We had a blast hosting the Today Show on our campus and in the Lab! Here's a sneak peek 🎥
Mirko M Goolsbey retweeted
MyPOV: an interesting and fun application of data from @SASsoftware - The Batting Lab
sas.com/en_us/curiosity/batt…
thanks @AngelaLipscomb
Mirko M Goolsbey retweeted
Huge shout-out to @MGoolsbey for hosting best-selling author, speaker, & brand strategy guru Peter Field at @SASsoftware today. Loved hearing Peter's research and insights firsthand and especially appreciated his counsel for us to keep pushing the emotional button of curiosity.
Mirko M Goolsbey retweeted
“We’re not B2B, not B2C, we’re B2H. Business to Human. Producers are people too.” @Kateardini, CMO, @johnhancockusa #ANABRAND
The most thoughtful view into Russia, it’s culture and the dynamics at play in this latest atrocity. newyorker.com/news/q-and-a/s…
Mirko M Goolsbey retweeted
There is a crisis in marketing that most are ignorant of. Zero strategy and non existent briefing skills. Ad agencies have known about both issues for decades. Now data collection firms it. my column for @MarketingWeekEd discusses it: marketingweek.com/mark-ritso…
Yes, yes and yes @markritson. Thank you. Soo good, and sad, and fixable. Hear hear @samchotiner @gputman @dancarlton @mango1978 @waltbarron marketingweek.com/mark-ritso…
Oh @AdamMGrant, I missed you. Glad to know #WorkLife will be back soon w new insight and conversations. podcasts.apple.com/us/podcas…
“And the cosy, lifelong marriage of brand loyalty has been replaced with the erratic, insecure excitement of ongoing polygamy. Never has Ehrenberg-Bass been racier.” Love it. This will be interesting to watch as we put facts against emotions.
Bang on, @markritson. Peter Field and I found that, of all the brand metrics that advertisers commonly track, “trust” is the one that is LEAST correlated with business success. Campaigns that focus on improving trust tend to underperform.
Never got into watching NBA, but absolutely impressed by this deep understanding of the cultural roots and history by the NBA Marketing and agency team. Massive hat tip. Hey @gputman this has to be gold for you. adweek.com/agencies/the-nba-…
Mirko M Goolsbey retweeted
Key insights from @benandjerrys #Brandweek
ALT Key Takeaways The Inside Scoop on Owning Your Brand Narrative 1. Values matter today more than ever. What a brand stands & advocates for is as important as traditional brand equity/product attributes that drive consideration, purchase and loyalty 2. Actions matter too! Businesses that don’t DO something tangible to make the world a better place are already on a path to irrelevance 3. You will have lovers & haters - that’s OK! Don’t let fear of criticism quash your team’s/business’ values. Brands were never meant to be all things to all people 4. Be willing to stand for your values even when it does not sell more stuff. Don’t be a shill for your brand... consumers and employees alike will know it.
Mirko M Goolsbey retweeted
Expertise isn't about being consistently right. It's about becoming decreasingly wrong.
A hallmark of understanding is the ability to rule out inaccurate theories and flawed evidence, and thereby move closer to the truth.
Learning is the art of discarding mistaken ideas.
Mirko M Goolsbey retweeted
Reminds me of… what Bain/McKinsey/BCG say they will do vs what actually will be done.
Mirko M Goolsbey retweeted
"We found that some of the best VC deals of all time didn’t come from tactics out of a playbook. They were the result of research, strong convictions, and committed follow-through." Great overview via @CBinsights. H/T @MGoolsbey
cbinsights.com/research/best…
Mirko M Goolsbey retweeted
The bold future for @SASsoftware became even more tangible today, as we shared our intention to be IPO-ready by 2024. I’m thrilled to be a part of it. Learn more 👇
#innovation #curiosityforever #curiosity #analytics
sas.com/en_us/news/press-rel…
So proud to see a team member share her brilliance and experience with young professionals. Go, @BessCreech, go! zs.business.gwu.edu/elizabet…