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I live EASY because I choose HARD.
Fact #1: A hidden paradox writes your life story, and your mastery of it will determine the quality of your life. It is the Art of War for Decision-Making.
👉 Choosing Easy punishes persistent hardship.
👉 Choosing Hard rewards persistent ease.
It's so profound, I spent the last 4 years writing a book about it.
MJ DeMarco retweeted
A 33-year-old valet taught himself to build mobile games.
Six months. 40 games. About $40 in total earnings, or a few lunches at Chick-fil-A.
Game 41 was Color Switch: over 200 million downloads. Now the dude can buy a Chick-fil-A franchise.
Lesson: Most people quit the entrepreneurial game after 1 swing. One swing doesn't make a season. Expect entrepreneurship to be like baseball: fouls, strikeouts, popups-- and you'll keep swinging, and eventually, SCORE. Maybe even hit that home run.
A man put an old dresser on the curb with a sign: FREE. It sat there for days. He swapped the sign for $50. Within an hour it was stolen.
Price is a paint job. Paint your product (or yourself) cheap and people assume it is.
A 33-year-old valet taught himself to build mobile games.
Six months. 40 games. About $40 in total earnings, or a few lunches at Chick-fil-A.
Game 41 was Color Switch: over 200 million downloads. Now the dude can buy a Chick-fil-A franchise.
Lesson: Most people quit the entrepreneurial game after 1 swing. One swing doesn't make a season. Expect entrepreneurship to be like baseball: fouls, strikeouts, popups-- and you'll keep swinging, and eventually, SCORE. Maybe even hit that home run.
MJ DeMarco retweeted
I quit social media for 4 years: only granted myself access once a week for business purposes.
Despite that, a lot of you asked me during that time to return to YouTube and I have. This is my first video in 4 years.
youtube.com/watch?v=hQTAVn99…
I plan to do a few videos per month in the realms of Fastlane business, decision-making, and entrepreneurship. Maybe even a few AI takes. Please subscribe if you want to level-up your life and learn from someone who is truly living in the top 10% of the 1% life.
New video drops Tuesday May 25.
Anyhoo, my social media absence was a personal decision that helped me level up in all aspects of life.
I still plan to avoid a lot of social media, but I realize YouTube is venue I shouldn't be ignoring — it was the one social media channel I visited often to learn things, hence, testing my Standing Order. IMO, YouTube is a great asset, or it could be great hindrance, or as I say in the video, a hammer to your brain. Like every thing, every moment of your life — this is a choice.
Choose wisely.
MJ
MJ DeMarco retweeted
Entrepreneur PRO-TIP: Examine your business credit card statements: For every expense, ask, "Can AI build something completely custom to my business that can eliminate this expense?"
You likely will find a several items that you can ditch with a 2 hour vibe coding session.
I vibed my way free of $127/mo, and a potential $480/mo underway: that's $7,200+ for the year. NOT CHUMP CHANGE!
Entrepreneur PRO-TIP: Examine your business credit card statements: For every expense, ask, "Can AI build something completely custom to my business that can eliminate this expense?"
You likely will find a several items that you can ditch with a 2 hour vibe coding session.
I vibed my way free of $127/mo, and a potential $480/mo underway: that's $7,200+ for the year. NOT CHUMP CHANGE!
Ask yourself: How effective would you be if a multimillionaire held you accountable to the life you wanted to build?
At Inspirited.com, you get me as a real accountability partner, plus mentor and decision intelligence trained on every word I've written.
Come join me for free.
inspirited.com/?utm_source=x…
These are on my desk, in plastic covers.
They are the ultimate decision cheat sheets that help me make the right decision, every time. I know when I Choose Hard, I can be at peace with the outcome... even if the outcome isn't what I wanted.
Good decisions are determined in their deliberation, not their outcome.
Free free to download any of these, they can be found in either the Choose Hard, Live Easy book, or its companion workbook. To download a free preview of the book, or take the free DEFCON Test, hit the link below.
choosehardliveeasy.com/
MJ DeMarco retweeted
Surround yourself with people who see a flying car and say, "Awesome!"
Not people who see a flying car and say, "It's not actually flying" or "I don't see the point."
This post is not about cars :)
MJ DeMarco retweeted
Dodgers Announce Purchase Of Milwaukee Brewers buff.ly/jsFEx7V
MJ DeMarco retweeted
Centuries ago, knowledge was locked behind royal bloodlines and titles.
Born a peasant, you stayed one.
Not from lack of ability, but because the ruling class understood something fundamental: information is power. And power that is shared, gets diluted.
They weren't wrong.
Now that vault sits open. The internet cracked it and for the last 25 years, I took advantage of it.
And now, AI just removed the last hinge. Every skill, every body of knowledge that once required proximity to wealth, power, or privilege is NOW YOURS. FREE! Come and get it!
Which raises an uncomfortable question.
If the vault is unlocked, why aren't more people walking in?
The answer is as old as the problem it replaced.
You don't need to lock the door anymore. You just need to make people forget the vault exists.
Addict them. Make them tired, obese and looking for easy fixes. Dumb them down. Distract them. Incite rage.
A person 10 hours and 3 Mountain Dews deep in a dungeon killing zombies, rage-posting on Reddit while accusing half the world being some kind of "IST", isn't building anything. Isn't learning anything. Isn't compounding anything. ISN'T A THREAT ... they're managed.
The prison is completely different now: no guards, no gates, no royal liege to bar your entry. Just an algorithm controlled by power that knows exactly which levers to pull to keep you clear of the vault.
Make no mistake: the vault is open.
The only question left is whether you're clear-minded enough to see it, and able-bodied to walk through it.
The choice is yours. Change your life, or have culture change it for you.
Life's cheat code is super-easy to understand and doesn't need to be over-complicated. Execution? Hard, especially when the other team is tempting you 12 hours a day... I wrote the book on it. ChooseHardLiveEasy.com
MJ DeMarco retweeted
Unpopular opinion: If you're micromanaging every penny and commiserating about money every passing hour in your life, from saving to budgeting to investing, you're not financially free—you're financially enslaved.
MJ DeMarco retweeted
I asked 5,000 entrepreneurs about the best books they've read that were NOT best-sellers. Some of the best books I've read weren't hyped on the front page of Yahoo Finance.
Here are 101 books you likely never heard of that you need to read.
thefastlaneforum.com/communi…
MJ DeMarco retweeted
We all have an idea that burns inside of us. Focused energy is the only thing that will light that fire. Gift your idea to the world, and the world will be yours.
MJ DeMarco retweeted
PRO-TIP: The further you distance yourself from YouTube, Twitter, and TikTok gurus selling "businesses in a box" (for the limited-time low low price of $4997), the more success you likely shall have.













