We love #PR, #SocialMedia & anything related to #DigitalMarketing communications. Named 2015 Best Tech PR Firm in California & Top Places to Work in PR
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Joined July 2009
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Honored to win a Communicator Award (@commawards) for our crisis comms work at MSR!
When crisis hit, we helped our client lead with clarity and confidence by crafting a proactive strategy to cut through misinformation and rebuild trust.
#CrisisComms #CommunicatorAwards
PR goes beyond tier 1 placements. New research found that 34% of AI citations analyzed came from sites with a domain authority below 40.
For brands refining their AEO strategy, a diverse earned media footprint is even more valuable.
Via @SpinSucks: ow.ly/9LtX50ZZagr
Social commerce revenue at The Independent just overtook SEO-driven revenue, reports @Digiday.
With holiday gift guide pitching underway, it got us thinking: a placement's social reach may be just as valuable as the article itself. 🎁
🔗: ow.ly/qOMv50ZYChr
#ConsumerPR
Podcast audiences trust the hosts they choose to spend hours with.
As @MediaPost reports, that creates opportunities for brands. But trust isn't automatic.
The best appearances connect relevant expertise with conversations listeners already care about.
ow.ly/9LeH50ZY9o8
From LinkedIn's “AI slop” button to Google's expanded AI-content verification tools, audiences are paying closer attention to what's behind the content they see.
For brands, a distinct voice, original stories & authenticity matter more than ever.
🔗: ow.ly/sqKV50ZXaC0
We talk a lot about AI at MSR, and this @PRDaily article hits on a big concern: trust.
As AI-generated content becomes harder to verify, credible sources, genuine expertise & strong journalist relationships will matter more than ever.
Worth a read: ow.ly/woJK50ZWZPe
When buyers’ inboxes are bombarded w/emails, brand trust can be what earns an open.
New Validity research found consumers weigh trust over discounts when deciding which emails to read.
Brands must establish trust long before the promotional email.
via: ow.ly/t05B50ZU9ff
What happened to the “Twitter killers”?
This @PRDaily article got us thinking about a bigger shift: audiences are increasingly fragmented.
For brands, one big media hit isn’t the whole picture. When attention is scattered, visibility has to travel.
📌 ow.ly/qSkW50ZTLrG
What’s working in tech PR right now?
In our latest blog, Meriane shares three approaches helping earn journalists’ attention:
→ Timely issues-jacking
→ Proprietary data + customer examples
→ Speed, insight + helpfulness
See what she’s learned: ow.ly/QUtM50ZUaht
#PR
ALT Graphic reading Meriane's Five Years at MSR: How AI Changed the Rhythm of PR
Video can give a podcast appearance a much wider footprint. 🎙️
As @Meltwater reports, one conversation can become multiple social clips, helping compelling moments reach people who may never listen to the full episode.
🔗ow.ly/JK9q50ZTLGH
#MediaRelations #PublicRelations
MSR Communications retweeted
@SurveyMonkey ran AI atop their curated data. 14% accuracy.
Nine months of context engineering later, 98% accuracy.
Meenal Iyer, SVP, Data & Enterprise AI at SurveyMonkey, told us how her team closed the gap.
Watch how SurveyMonkey built the context layer that took their AI from 14% to 98%.
Full video here: youtube.com/watch?v=CG5djzYN…
Happy #InternationalPodcastDay! 🎙️
Podcasts have changed the way we share information & how thought leaders can connect with audiences.
They let audiences hear not only what an expert thinks, but how they think.
Here are a few recent podcast opportunities we helped secure. 👇
MSR Communications retweeted
Thanks to @saastr and @jasonlk for featuring Larridin this week.
With budget season here, now is the time to truly understand your AI investment. As Jason puts it, "more budget converts to more output only where fluency already exists."
Larridin gives companies clear visibility into their AI spend, from tokens to adoption, and connects that spend to the business outcomes it drives.
saastr.com/saastr-ai-app-of-…
We’re excited to welcome two new clients to MSR: Kudos and @Kngslndshuprjct! 🎉
From tech to consumer lifestyle, we’re looking forward to putting our experience across both sectors to work.
Welcome to MSR! 👏
#HRTech #ConsumerPR #PublicRelations
ALT Graphic showing MSR's new clients
Happy gift guide pitching season to those who celebrate! 🎁
Holiday shoppers are starting earlier and discovering products across more channels than ever. For PR teams, that makes finding the right angle + audience even more important.
Via @MediaPost: ow.ly/nCrF50ZRfqj
Emily from the MSR team recently visited @SFGATE’s pop-up newsroom!
One takeaway: hard news matters, but so do stories rooted in what communities are experiencing and talking about.
A valuable reminder of what you can learn by connecting with journalists beyond the inbox.
#PR
ALT Emily in front SFGATE Pop-Up Newsroom sign
ALT Boards asking questions from SFGATE and wide shot of newsroom set up
ALT SFGATE Pop-Up Newsroom sign
Should CEOs take a cue from influencers?
Executive visibility shouldn’t be reserved for big announcements. At MSR, we help leaders consistently share their expertise through interviews, contributed content & timely commentary.
Via Influence Magazine: ow.ly/Sygk50ZPlsj
MSR Communications retweeted
We spoke with CTOs, CIOs and technical leaders about the pressure they're under with AI at LDX3 hosted by @TheLeadDev
"We budgeted $4M in token spending for the year and we are already past $15M"
"We are already at work on 2027 budgets, and we don't have a great starting point for our AI investment"
"Internally, we built a tool to pull in API data. But it's really not accurate, and it's hard to keep up with all the changes by model."
The Larridin platform solves these problems and more. We also shared more about our new Router, which helps teams use the right model, at the right cost, for every LLM call.
larridin.com/
This @MuckRack article got us thinking: what makes a good newsjacking opportunity?
Speed matters, but so does judgment. Before jumping into a conversation, ask whether your expert has something new & meaningful to add.
ow.ly/ar9k50ZOS80
#MediaRelations #Newsjacking #PR
A strong past few weeks of coverage for our clients! 👏
Excited to see @Larridin, @BlueRock_io and @AVAC_Life featured in @Reuters, @Fortune, @Forbes, @CFODive, @TechstrongTV and the Almaden Times.
Congrats to our clients and the MSR team! 🎉
#EarnedMedia #ConsumerPR #TechPR
ALT Graphic with media outlet logos
ALT Screenshot of Techstrong TV with headline "Securing Rogue AI Agents with BlueRock CEO Harold Byun"
ALT Screenshot of online article from CFO Dive. Headline text reads "AI is showing a revenue payoff: Caregie Mellon"
ALT Screenshot showing Reuters online newsletter. Headline reads "Amereican AI model makers smell an opportunity"
ALT Screenshot of article from Fortune. Headline reads "Who will set the pace of AI development?"
ALT Screenshot of Forbes article. Headline reads "Meta's AI Layoffs Boosted Code Changes By 220%. Then Came The Problem"
ALT Screenshot of the Alamden Times. Headline reads "AVAC opens new Recovery Studio, continuing 50 Years of investment in member wellness"