Michael Short (@MShortMarketing) header
Michael Short (@MShortMarketing) profile picture

Sr. Director Marketing Residential, Marine & Hospitality @Crestron. Smart Home | AV | Dealerscope 40 under 40 #Marketing #Technology #AVTweeps

London and New York
Joined January 2016
Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)Photo by Michael Short (@MShortMarketing)
Another successful ISE event is in the books. ISE Managing Director Mike Blackman recaps the show highlights and legacy of philanthropy. Watch the interview here! ow.ly/jNWv30sKaux
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With BETA testing well underway with our Dealer network the Crestron Home OS 4 update is almost upon us! I had the pleasure of doing an interview with the great team at Technology Designer Magazine: See the integrations that make this update unique. ow.ly/ljPW1054aA8
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Crestron technology has proved life-changing for David Holmes, a former stuntman who, at 25, broke his neck while rehearsing a stunt for the Harry Potter film series. Read about how Crestron’s technology has helped restore some of his independence. ow.ly/CWQF1050S7V
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Michael Short retweeted
.@Crestron's newest version of its smart home control platform features a new interface, third-party lighting integrations and more user control. hubs.ly/Q0206-FJ0
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Michael Short retweeted
A Reinvigorated @Crestron Says 'Welcome Home' With New Crestron HOME OS 4 Release... @CrestronInt bit.ly/45efs0V
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Caster client @Crestron announces Crestron Home OS 4. Updates to their award-winning solution include refined UI, lighting control expansion, and enhanced customization options, bringing unprecedented functionality to whole home control. Learn more: bit.ly/44srjah
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Michael Short retweeted
Control never looked so good: beautiful next-gen Horizon keypads; new TST-1080 wireless touch screen; and supersized TSD-2220 HD touch screen. Plus, the more intuitive, refined UI in Crestron Home OS 4. Get your free exhibit hall pass with code CRE25. ow.ly/Nj9450PCXxU
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Michael Short retweeted
Exciting updates in residential #AV! Join #resiweek ep. 393 with Jason Knott, @katyemcgregor, @MShortMarketing with Matt Scott. They will discuss about the session by 8K & Scott Steinberg will share his thoughts on the upcoming #AI revolution in #cediaexpo hubs.ly/Q01_kKyy0
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Extreme weather events are likely to become more intense with climate change. An energy management system like Adapt Energy is vital to a robust Crestron Home OS integration project. Learn more in our "Severe Weather Preparedness with Adapt Energy” blog. ow.ly/UrBF104NfL9
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Together, Adapt Energy and Crestron give home builders one of the best home energy management solutions available. See how this partnership is powering the future of power at our upcoming webinar, July 26 at 12pm EDT. Register here. ow.ly/W5mY50PknqL
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Whatever your application, Crestron has your solution. From residential to commercial. From meeting rooms to ballrooms. Stop by at CEDIA to discuss your needs and get a personal demo. Register now using code CRE24  for a FREE exhibit hall pass. ow.ly/BCOg50Pknq9
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With discrete color control options, a simple glance at your next-generation Horizon keypad is all it takes to monitor door locks or alarms. Now Shipping. ow.ly/XRJq104NfIu
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Hospitality is all about feeling at home. AV magazine featured John Clancy, Crestron's Chief Sales Officer, to explain the connection between hospitality and residential AV. See how Crestron works to deliver a consistent experience for global customers: ow.ly/iIWo104NORS
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Exciting news! Our latest blog offers an exclusive preview of next-gen Horizon keypads and dimmers. Experience the future of control with intuitive features. Don't miss this sneak peek! tinyurl.com/mrxzrfmb #Crestron #Horizon #SmartTech #Automation #Innovation #SneakPeek
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Marketing is like any other skill - if done well, it takes a lot of effort... ... and if done poorly, it takes a lot of money. I've definitely been in both these camps :)
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Marketing isn't about creating more demand. It's about storytelling. Your job is to show people why your product is worth buying by connecting emotionally, then logically.
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DIY Smart Home Solutions: Cheap, built for all, and always experimental. Professional Smart Home Solutions: Expensive, always up-to-date, and highly reliable. Defining your needs is the key to choosing the right path. #sweepingstatement 😂
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Smart homes are becoming smarter every day. If you haven't already, it's time to invest in the technology that can take your home to the next level and save you time, energy and money. Take control of your future with a smart home.
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When it comes to setting up a smart home there are two options: 1. DIY - Do it yourself, save money, but take more effort. 2. Professional - Faster, more reliable, but more expensive. The question is, do you want to save time or money?
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Smart home technology is no longer a luxury but a necessity. Automate your home & maximize efficiency while minimizing maintenance & saving energy.
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