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Making sense of the ever-changing media landscape. Research-based Strategic Counsel. #TV #Video #Media #OTT #Research #VR

New York / LA
Joined December 2013
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Magid TV and Video retweeted
From the success of established franchises to new IP breakthroughs, social games and passive forms of engagement like Twitch, gaming captured the zeitgeist in 2020. What’s up for 2021? Mike Salmon and @mattbertz provide their take. Full video at magid.com/mentions/magid-kno….
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Retweet if you agree Trump is not a real Patriot. #DemocratsStandTall Another incredible video by @donwinslow
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The world of promotional marketing is slowly coming to OTT. And Disney+ is looking to get this kind of offer into market ahead of AT&T and HBO Max
Verizon Will Give One Year of Disney Plus for Free to All Unlimited Wireless Customers dlvr.it/RGjhjW
Magid TV and Video retweeted
This is a metaphor. I’m not sure what for. – at Arlington, MA
3 professional football players take on 100 children ⚽️
Magid TV and Video retweeted
At least a thousand students in San Francisco have taken the street outside the Federal Building to #climatestrike. pscp.tv/w/b1vYtDE5ODg2NXwxWm…
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Magid TV and Video retweeted
Research shows that solutions that improve the ease of finding desired #content easily & conveniently, especially using #voice #control, show great potential - learn more about the #connected #consumer at ctam.com/connected @CTAM @Magid_TV
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Magid TV and Video retweeted
And if Mike Bloxham at Magid is right, $19.95 would chew up HALF of what consumers are willing to pay for streaming services @Magid_TV #TVOTNYC
Overheard at TVOT NY. Netflix subscribers would pay at least $14.95 and as much as $19.95 per month to continue with their ad-free Netflix. We knew they’d pay more to avoid ads, but that changes the economics of the television industry #Netflix #TVOTNYC @VideaLLC
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What do you get if you cross a Mouse with a Fox? In this case a pretty strong blended family. Disney announces the new line-up. bit.ly/2C7awjw
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HBO to get bigger programming budget, says WarnerMedia head John Stankey lat.ms/2NIvcRP Unleashing the creative power behind HBO is essential in the era of Netflix
Shonda Returns. Rhimes Unveils Slate of Eight Netflix Series via @thr Anyone care to project success. How nmake it to season 3? 4? More?
NETFLIX SPENT A BILLION DOLLARS MARKETING ITS SHOWS IN THE PAST SIX MONTHS. 👇👇👇 teapaw.org/alexweprin/status/1018…
Interesting datapoint in Netflix shareholders letter: The company has nearly doubled the amount of $ it spends on marketing itself and its shows. First 6 months of 2017 it spent $545M, first six months of 2018 it has spent just over $1B.
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WPP’s Essence Promotes Former ABC Executive to Global President of Media adweek.it/2uclnDo
Magic Leap One will ship this summer with Nvidia Tegra X2 processor bit.ly/2mchtGT via @VentureBeat - AT&T as exclusive carrier delivers reach from day one
Discovery + Germany's ProSieben Sat.1 to Merge Digital Operations to Compete with Netflix/Amazon bit.ly/2K5g8jL via @thr Trying not to be "Netflixed" in EU
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AT&T Acquires Ad-Tech Company AppNexus bit.ly/2tBSj7S via @variety Not a surprise to anyone that's been paying attention, but still big news. The circuitry that will bring the potential alive