Global retention marketing agency using email, SMS and Direct Mail to scale eCommerce brands profitably 🧲📧 Klaviyo Elite Master Partner 🏆
UK
Joined September 2021
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Imagine tags in Klaviyo as your closet organizers - says our Head of Strategy and Innovation, Bogdan Birtom.
Just like you wouldn't mix your socks with your hats...
...tags help keep your campaigns and flows as neat as a pin.
Come report time, you'll easily track which flavor—err, campaign—won the popularity contest.
Tags: Making your Klaviyo life a tidbit more organized (and your reports a breeze to whip up)! 🏷✨
Thinking of hoarding unengaged emails like a hibernating hedgehog?
Here’s our email strategist Hassan Ali Ahsan's suggestion: let them go.
Imagine sending 20-25 party invites to a friend who never shows.
You'd stop calling, right? Same deal here!
Holding onto unengaged contacts is like throwing a party no one attends—it hurts more than helps, especially your email's street cred.
So, what's the game plan?
Implement a "sunset flow." Think of it as the last few calls before closing time.
Picking between Klaviyo and Mailchimp for your eCommerce emails?
It's like choosing between a Swiss army knife and a butter knife for a camping trip.
Our Head of Strategy and Innovation, Bogdan Birtom gives a simple rule of thumb: 👍
In essence, Klaviyo is for those who mean business (literally, if you love money).
Mailchimp? Great for sending emails, like a digital postcard.
Imagine your email list as a party and your signups are the guests arriving through different doors.
You're the host, wrangling everyone into one big, lively room—because who doesn't love a bit of organized chaos?
Blog enthusiasts? Guide them down a path lined with content they can't resist.
The trick is a clever conditional split...
Depending on their entry point, they're whisked away on a journey tailored just for them, with discounts & content ready to charm.
Littledata founder and CEO Edward Upton explains how certain platforms add consumers to email lists without prior consent - a strategy that may allow for opt-outs but is still legally and ethically gray.
He says the increasing regulatory risks,
particularly in Europe, where even minor infringements involving a small portion of business activities can lead to substantial fines based on global revenues.
Learn about the importance of adhering to strict opt-in policies to safeguard your brand against significant financial penalties and reputational damage.
Video credit: In partnership with @Littledata
"I believe most people don't mind being tracked as long as it enhances their shopping experience without feeling invasive," says our CEO Wiehan Britz.
But, when DTC/eCommerce push unsolicited ads after casual conversations about products - that spoils the buying journey.
Proper targeting that respects consumer intent can make email marketing helpful and relevant, aligning promotions with actual interests.
The key is ensuring that personalization improves the shopping experience without compromising privacy.
#DigitalMarketing #ConsumerPrivacy #Personalization #TargetedAdvertising
Video credit: In partnership with @Littledata.