A next generation media practice that empower marketers to use the most sophisticated tools available in the marketplace to matter more to the elusive consumer
Chicago, IL
Joined January 2017
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Latest piece on addressable TV. Less ads, more value!
campaignlive.com/article/few…
Sounds like there could be addressable in here!!! Come on national inventory! Viacom and Altice Reach New Ad Deal broadcastingcable.com/news/c…
Matter More Media retweeted
@Make_it_MM nice to see Tracey Scheppach & Steve Murtos talk about their new venture & having control #addressable #tv #gabbconchicago 👏
Matter More Media retweeted
Measure impressions of geo location, telephone calls, addressable TV = how it all works together @Make_it_MM #gabbconchicago
Gabbcon Chicago: The Current State of Addressable TV mattermoremedia.com/new-even… – at Chicago, IL
Sinclair-Tribune Combo Could Create Future Addressable TV Giant - WSJ wsj.com/articles/sinclair-tr…
THIS IS WHEN THINGS REALLY GET INTERESTING!! Pay-TV has its worst Q1 subscriber losses ever bit.ly/2pynu3o
Myriad Smart TV Opportunities Are Poised To Open Up: Tracey Scheppach,... bit.ly/2oFQGql @KLmarketdaily
Matter More adds Steve Murtos and announces partnership with Tapad youtu.be/wweTTeGA5uE?a
Check out this video "Smart TV Ads: The Next Network - Tracey Scheppach, Matter More Media" on @Ustream ustre.am/:6QFFR !
54% of adults report subscribing to Netflix - Netflix penetration into U.S. homes surpasses DVRs fiercecable.com/online-video…
Making It Matter More in partnership with MediaLink. Check out the post CES recap. @MediaLink medium.com/@MediaLink/the-ci…