Hands-on MarCom pro @catawalker providing marketing services to tech startups. #365MarketingTips creator. Spreading the marketing love and practical tips.
Silicon Valley
Joined August 2014
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Advice I don’t often apply from the start, but I’m always pleasantly surprised when I’m able to streamline my content.
#writingtip #editing #contentmarketing #KISS #365MarketingTips
Etsy’s message is an antidote to marketing from other tech giants @BrittaneyKiefer
#human
adweek.it/3xY7YUf via @Adweek
Has your #B2B business reached "The Flippening?" 🪄✨
"We’re coming out of the direct-response dark ages and entering the brand renaissance." 👇
marketingweek.com/b2b-finall…
#branding #brandmarketing #anecdata #flippening
Need an explanation of the #fediverse? This is a good read from @pierce @Verge 👇
theverge.com/24063290/fedive…
#federated #opensocialweb #socialmedia #ActivityPub
MarCat Comm retweeted
The position is proving attractive to very experienced marketers. The fractional capacity allows them to decide how and when they work, offering the chance to align it with their personal and career interests. adweek.it/3TehRVK
A good #marketing read about an "ugly" brand > lean into your distinctive brand assets 👇
bettermarketing.pub/diary-of… @michelle_wiles @BttrMarketing
#Devoted to my Hokas!
#Hoka #FlyHumanFly #brandgrowth
An important reminder as you make your 2023 #B2B #marketing plans – quality #thoughtleadership is one of the most effective tools. Read on for more tips from @EdelmanPR & @LinkedIn 👇
⭐️ Prove you can help customers thrive
⭐️ Stand out from the crowd
⭐️ Be compelling – quickly
A great #socialmedia story for the Halloween season 🪦
washingtonpost.com/lifestyle……
#tiktok #ghostlyarchive #todiefor
Dove has launched a training course to make gaming avatars more representative and inclusive as the brand looks to connect with female gamers. ow.ly/Pg3Q50KV3W1
Marketers – are you ready for the #metaverse? Where is your brand on the list of hot topics? #music #travel #shopping #liveevents
Over 1/2 of marketers surveyed are planning a metaverse activation in the upcoming year (25.8%) or the next 5 years (25.4%).
martech.org/whats-hot-in-the…
Who's ready to start ‘moosing’ people??
socialmediatoday.com/news/ne… @socialmedia2day
#branding #socialmedia #creativity #communication
Do you know what #Web3 is and how it could affect digital marketers? If not, this is a good read for you from Jessica Wong of @ValuxDigital 👇
forbes.com/sites/forbescommu…
#digitalmarketing
#AI #data #privacy
#authenticity #immersive
👇
"#B2B is undergoing a crucial shift toward wider-reaching media and more emotional #creative, but many marketers are still missing the vital #human insights that should be informing this work."~Jamie Ross-Skinner @TIPiGroup
thedrum.com/news/2022/08/30/… @TheDrum
#marketing
A great example of aligning your #marketing with your #values 👇 Cheers to @LushLtd for getting creative and #livingthebrand!
mediapost.com/publications/a… @MediaPost
#socialmedia #creativity #wellbeing
When employees and consumers notice that a company isn’t taking #DEI as seriously as it is claiming to, its #brand can be damaged both internally and externally.
Are you doing any of these things?
forbes.com/sites/forbescoach… @Forbes
Prioritize #storytelling
"Regardless of the type of content, there should be a story behind every single thing you create...there has to be a storyline." @JulieRevelant
#contentmarketing #B2Bmarketing
marketingprofs.com/podcasts/… @marketingprofs
“Brands who put authenticity and courageous creativity at the core of their plans are the ones who generate the most brand love.” @MaggieMLower, CMO, @Hootsuite
corp.smartbrief.com/original…
#branding #marketing #passion #walkthetalk