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How often you should change Company as a Product Manager | with Olivia Grace, Senior Product Director @Meta

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11/ Real speed = focus. Focus = clear goals. Clear goals = someone who had the courage to sit down and choose.

10/ Everyone wants to go fast. Very few are willing to sit down, invest the time to define crystal-clear goals, and then — most importantly — say NO to most things. That's where you win or lose.

9/ I asked that CPO: "What's the single thing your team can't afford NOT to do this quarter, and how do you measure it?" She thought about it for almost two minutes. Two minutes for a question that should be automatic.

8/ But here's the real problem. Focus isn't just about discipline. It's a consequence of your goals. If the goals are vague, everything feels equally important. And when everything is important, nothing really is.

7/ The teams that actually move fast don't do more things. They do fewer — but ship them at the speed of light, learn immediately whether they work, and move on to the next.

6/ Thanks to compound interest, in 30 years you'll have made a fortune. But With product, You don't have 30 years. 🤯 If you work on 10 things at once, you don't go 10x faster. You don't reduce risk — you increase it. You go 10x slower on everything.

5/ There's a mistake I see product teams make all the time, borrowed from finance. Diversify your portfolio to reduce risk. Uncorrelated assets = higher chance of success. For safe, long-term investing it works.

4/ Then I looked at their current sprint. 4 different features. Team of 6. Really strong team. I knew them all. They weren't slow. They were scattered. Working on everything at once — and finishing nothing.

3/ "How many of these are still valid?" I asked. "I don't know. Maybe 10-15. Maybe less." Her gut response was the same as everyone's: "We need to go faster."

2/ Every ticket is a feature someone thought of, discussed, estimated, prioritized. Then waited. And waited some more. Until the context changed, the market moved on, and the thing no longer made sense to build.

The Video Advertising Revolution is Coming lnkd.in/dyV4jQf

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