@PaddleHQ | Helping app + SaaS founders grow their business

Los Angeles, CA
Joined April 2026
Mari Edwards retweeted
couple of people asking for another founders boat event in miami. who would be down?? ☀️🛥️
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I love connecting with founders and hearing about what/how they’re building!
At @AppGrowthSummit SF, we asked founders how they’re growing, monetizing, and using AI without losing the human side of the product. Watch the conversations 👀 👇 @byAmirHanna @parrotappp @RealJesseStone @HaydenBerio @matthayden03 @puzzlitapp @andjdavies @MariEdwards201
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SF App Founders ftw indeed!!
think the SF app founders won this round. great night
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Just landed in SF for the @AppGrowthSummit tomorrow (Sept 24)! Looking forward to connecting with folks working across app growth and comparing notes on what’s changing across acquisition, retention, engagement and monetization. @PaddleHQ will be there with @andjdavies leading a workshop on unlocking revenue with App2Web at 12pm. If you’re attending, come and say hello!
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this is true. it’s actually interesting how many apps don’t know about app2web. so much opportunity! if you wanna learn more, feel free to reach out!
app2web is the biggest unlock everyone should know about
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Mari Edwards retweeted
next week i’ll be in nyc for the business of apps conference running an app2web session we’ll talk about setup, compliance, and how to maximize conversions it’s going to be an open discussion so bring your monetization questions sign up and let’s make you some $$$
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Mari Edwards retweeted
Ngl, no one talks about enough, how apple is robbing everyone 15-30% of their apps revenue. Might have to switch to web funnels... 😭
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Congrats to HubX for hitting unicorn status! Great to see one of @PaddleHQ’s customers take off 🚀 Goes to show when you align with the right partners, amazing things can happen 🤝
Yapay zeka odaklı mobil ve web ürünleri geliştiren HubX, Point72 Private Investments’tan 75 milyon dolar yatırım aldı. 1.2 milyar dolar değerleme üzerinden gerçekleşen yatırımla birlikte HubX, Türkiye’nin ilk app studio unicorn’u oldu.
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Mari Edwards retweeted
it's because all the big apps are doing app2web (and you should too)
App Store sales dropped for the first time in a decade
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Mari Edwards retweeted
APP FOUNDERS X LA big thanks to @koahlabs @PaddleHQ @useappcap for sponsoring with us!
Had a great time last night at an App Founders Dinner Thanks to @zzwitz @helium for organizing
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Mari Edwards retweeted
LA APP FOUNDERS DINNER honestly legendary night. big thanks to the other hosts @koahlabs @PaddleHQ @useappcap
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Mari Edwards retweeted
Stripe CEO right now:
Introducing Lovable Payments. Describe what you want to sell. Test it securely. One conversation to go live.
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Mari Edwards retweeted
Lovable Payments is live. Lovable made it possible to go from idea → product in hours. Now, monetization is built in from the start. With Paddle as the Merchant of Record, handling payments, tax, billing, and compliance, builders can sell globally from day one. So more builders can go from idea to revenue, faster. Learn more: paddle.com/lovable-payments-… #MonetizeMagic
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Mari Edwards retweeted
Nobody is good at the start. Nobody is bad after 10,000 iterations.
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Being a software engineer in tech sales is showing me something: building a product is one skill getting someone to pay for it is a completely different one
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trying to learn both at the same time
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Brian Armstrong explains how he built Coinbase on nights and weekends while working at Airbnb Brian first advises those who are currently employed to not build your project on company hours or on your company laptop: “If you build it on company time or on the company hardware, the company probably owns the IP.” Then he describes his schedule for working on Coinbase while still working full-time at Airbnb. “I would often work [at Airbnb] until 7pm. I’d come home, eat dinner, and then I would work from 8pm to midnight. I would do that maybe 3-4 days a week on weekdays. And then on the weekend I’d work Sunday afternoon for 7-8 hours.” Brian did this consistently for about a year and a half until Coinbase was far enough along for him to get seed funding from Y Combinator. “It sucked. I mean I was tired after the full day of work [at Airbnb]. But this is where determination comes in… At that moment in time, I was in my late 20s, and I was like, ‘I really want to try to build something important in the world.’” When asked how he maintained friendships during this time, Brian replies: “I was pretty intense about it. I would say I sacrificed friendships for it. It’s not like I was just never responding to people, but I’ve seen this happen to various people. They get to a certain point in their life. Sometimes they turn a certain age where they thought they would have more done by then or maybe someone in their family passes away and they’re like, Oh my god, time is finite. It’s precious. And something happens where they’re like, ‘I’m going to get this done, no matter the cost.’” Brian tells those out there who might be in a similar situation: “Go hard at it. Finish your book. Launch your thing. Just start doing stuff - and even if you don’t know what to do, just do anything, because action will produce information and it’ll help you get to the right thing.” Video source: @StevenBartlett (2022)
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I used to think I needed clarity before I moved now I’m realizing movement creates clarity
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still figuring it out, just not standing still anymore
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