
@PaddleHQ | Helping app + SaaS founders grow their business
Los Angeles, CA
Joined April 2026
- Tweets36
- Following262
- Followers27
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Mari Edwards retweeted
couple of people asking for another founders boat event in miami. who would be down?? ☀️🛥️
I love connecting with founders and hearing about what/how they’re building!
At @AppGrowthSummit SF, we asked founders how they’re growing, monetizing, and using AI without losing the human side of the product.
Watch the conversations 👀 👇
@byAmirHanna @parrotappp @RealJesseStone @HaydenBerio @matthayden03 @puzzlitapp @andjdavies @MariEdwards201
Just landed in SF for the @AppGrowthSummit tomorrow (Sept 24)!
Looking forward to connecting with folks working across app growth and comparing notes on what’s changing across acquisition, retention, engagement and monetization.
@PaddleHQ will be there with @andjdavies leading a workshop on unlocking revenue with App2Web at 12pm.
If you’re attending, come and say hello!
this is true. it’s actually interesting how many apps don’t know about app2web. so much opportunity!
if you wanna learn more, feel free to reach out!
Mari Edwards retweeted
📣 invite-only event for nyc app founders + creators attending @BusinessofApps this week
luma.com/Paddle-BOA-NYC-happ…
space is limited so pls register to get an invite ♥️
Mari Edwards retweeted
next week i’ll be in nyc for the business of apps conference
running an app2web session
we’ll talk about setup, compliance, and how to maximize conversions
it’s going to be an open discussion so bring your monetization questions
sign up and let’s make you some $$$
Mari Edwards retweeted
Ngl, no one talks about enough, how apple is robbing everyone 15-30% of their apps revenue.
Might have to switch to web funnels... 😭
Congrats to HubX for hitting unicorn status! Great to see one of @PaddleHQ’s customers take off 🚀 Goes to show when you align with the right partners, amazing things can happen 🤝
Mari Edwards retweeted
LA APP FOUNDERS DINNER
honestly legendary night.
big thanks to the other hosts @koahlabs @PaddleHQ @useappcap
Lovable Payments is live.
Lovable made it possible to go from idea → product in hours.
Now, monetization is built in from the start.
With Paddle as the Merchant of Record, handling payments, tax, billing, and compliance, builders can sell globally from day one.
So more builders can go from idea to revenue, faster.
Learn more: paddle.com/lovable-payments-…
#MonetizeMagic
Being a software engineer in tech sales is showing me something:
building a product is one skill
getting someone to pay for it is a completely different one
Mari Edwards retweeted
Brian Armstrong explains how he built Coinbase on nights and weekends while working at Airbnb
Brian first advises those who are currently employed to not build your project on company hours or on your company laptop:
“If you build it on company time or on the company hardware, the company probably owns the IP.”
Then he describes his schedule for working on Coinbase while still working full-time at Airbnb.
“I would often work [at Airbnb] until 7pm. I’d come home, eat dinner, and then I would work from 8pm to midnight. I would do that maybe 3-4 days a week on weekdays. And then on the weekend I’d work Sunday afternoon for 7-8 hours.”
Brian did this consistently for about a year and a half until Coinbase was far enough along for him to get seed funding from Y Combinator.
“It sucked. I mean I was tired after the full day of work [at Airbnb]. But this is where determination comes in… At that moment in time, I was in my late 20s, and I was like, ‘I really want to try to build something important in the world.’”
When asked how he maintained friendships during this time, Brian replies:
“I was pretty intense about it. I would say I sacrificed friendships for it. It’s not like I was just never responding to people, but I’ve seen this happen to various people. They get to a certain point in their life. Sometimes they turn a certain age where they thought they would have more done by then or maybe someone in their family passes away and they’re like, Oh my god, time is finite. It’s precious. And something happens where they’re like, ‘I’m going to get this done, no matter the cost.’”
Brian tells those out there who might be in a similar situation:
“Go hard at it. Finish your book. Launch your thing. Just start doing stuff - and even if you don’t know what to do, just do anything, because action will produce information and it’ll help you get to the right thing.”
Video source: @StevenBartlett (2022)






















