Mark Mason

If you use Claude or ChatGPT for your small business, those tools don't know about your business until you tell them. So every new session starts from scratch. New video, the one document that fixes it: youtu.be/vyCx9YBTu30

Did you know AI can turn a sales call recording into a client recap? Get a clear yes to record, paste the transcript into Claude or ChatGPT, and check every line before it goes out.

Did you know AI can write a month of email subject lines in one prompt? Give Claude or ChatGPT a plain list of this month's emails and ask for five subject lines for each one. Read each against its email, and cut anything AI invents.

Did you know AI can answer your FAQs before a customer even emails you? Put your top ten questions and real answers into a website chat tool with AI built in, and tell it to answer only from your list. Test it first.

Did you know AI can turn a YouTube video into a full week of tweets? Paste the transcript into Claude or ChatGPT and ask for seven tweets, one for each day. Read them all, and cut any line that says more than you said.

Always put your business need before the technology. Ignore features until you need them. Full video: youtu.be/fJ67eI_4wbQ

We don't tell Claude how to do things. We tell Claude what we want. Just describe the outcome you want and let Claude find the solution. Full video: youtu.be/fJ67eI_4wbQ

I asked Claude to audit my wife's website right before we went to dinner. It found a very important broken link that pointed to the contact form, of all places. Full video: youtu.be/fJ67eI_4wbQ

If you want to set up Claude for your small business, the very first thing you need to do is tell Claude about your small business. New video, no coding: youtu.be/fJ67eI_4wbQ

Did you know AI can turn your YouTube video into a blog post? You did the hard part already when you made the video. Now the video can sit on your website also as text for everyone who'd rather read.

One angry review is a very bad day. Six about the same thing is a trend, and something you can fix. AI can read your Google reviews and show you the pattern. Then check the results: AI can miscount.

About 85% of consumers would rather talk to a real person than AI when they contact a business. Klarna replaced 700 agents' worth of work with AI, then hired people back for the hard calls. youtu.be/GPYRhlCwn4Q

AI can clone your voice, your video, even your expertise. It can't go to a card show in Texas and hear a kid ask a stranger for a card. AI can copy what I've said, but it can't live what I'll say next. youtu.be/GPYRhlCwn4Q

If everybody has the same AI, how do you stay different? Look for the human pieces. People don't usually remember what you did for them, but they always remember how you made them feel. youtu.be/GPYRhlCwn4Q

A kid asked a total stranger for extra cards. The man had some and gave them to him, and the kid lit up. That's the kind of thing AI simply can't provide. Full video: youtu.be/GPYRhlCwn4Q

How do you stand out from your competitors when every one of them has the same AI that you do? New video: youtu.be/GPYRhlCwn4Q

Claude is very good at writing and controlling your computer. ChatGPT just caught up on computer control. Claude still doesn't do images well, so I pay for both. Full video: youtu.be/ZVAF525Tp54

Most people use AI like a search engine: tell me about this, help me write this paragraph. The unlock is having AI actually do things for you, connected to your tools. Full video: youtu.be/ZVAF525Tp54

A year ago I thought picking the right AI model mattered a lot. Now I don't. They'll all be good enough for your business. Ignore the AI-bro FOMO: it just needs to do the job and be cost effective. Full video: youtu.be/ZVAF525Tp54

I hate filing quarterly sales tax. Now Claude gets the data, computes what we owe, fills in the state website and tells me to check it and push the button. Full video: youtu.be/ZVAF525Tp54