@MarkStenberg3

media reporter at @adweek | [email protected] | subscribe to my weekly media newsletter, On Background, below

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Joined October 2013
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If you follow, work in, or care about the media industry, make sure to sign up for my free weekly newsletter, On Background. Every Wednesday, subscribers receive a pleasantly readable email stuffed with scoops, original reporting, and emerging trends. preferences.adweek.com/on-ba…
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Adam Schefter
@AdamSchefter11h
PTI celebrates its 25th anniversary Thursday at 5pm ET on ESPN, followed by its regular show at the regular time of 5:30pm ET. A legendary run. Happy anniversary, gentlemen.
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Ben Smith
@semaforben5h
News: Elon Musk makes $1 billion investment in Ellison’s Skydance semafor.com/article/10/22/20…

Exclusive: Elon Musk makes $1 billion investment in Ellison’s Skydance

Skydance has tapped equity investments from an array of sources, including Middle East sovereign wealth funds.

semafor.com
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New: On Tuesday, I interviewed the AI-generated actress Tilly Norwood on-stage at the ANA conference in Orlando. The conversation was one of the most memorable I have had as a reporter. You can read the full transcript of our talk, as well as get my BTS experience, below:
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For @Adweek: adweek.com/media/tilly-norwo…

Tilly Norwood Tells All

In an on-stage conversation at the ANA Conference in Orlando, AI-generated actress, model, and singer Tilly Norwood discusses the future of marketing

adweek.com
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Jason Schreier
@jasonschreierOct 21
BREAKING: Electronic Arts is cutting 400 jobs and shutting down BioWare, the legendary development studio behind Dragon Age and Mass Effect. bloomberg.com/news/articles/…

Electronic Arts to Cut 400 Jobs, Shut Down BioWare

The next ‘Mass Effect’ will be canceled as part of the layoffs

bloomberg.com
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Rya Jetha
@ryajethaOct 21
What a lede from @TheEconomist
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Max Tani@maxwelltaniOct 16
Email from executive editor Matt Murray to WaPo staff this morning responding to the incident
Dan Lamothe
@DanLamotheOct 16
Heidi Levine, a Washington Post photographer, was "knocked to the ground, "kicked repeatedly and stripped of her cameras and phone" today in the West Bank as Israeli settlers attacked Palestinians gathering olives, my colleagues in the region report.
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Matthew Belloni@MattBelloniOct 15
Big news: Bela Bajaria, Netflix's chief content officer since 2023, is leaving the company. Her replacement is a familiar name in Hollywood. Details ⬇️⬇️ puck.news/netflix-chief-cont…

Netflix Chief Content Officer Bela Bajaria Is Out

The streamer's creative leader will depart as it aims to fix its engagement woes. Peter Rice, the former Disney and Fox executive, will replace her.

puck.news
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Meredith Klein
@MereditheKleinOct 14
Tiffany Guarnaccia, founder and CEO of @KiteHillPR, was on the scene at @advertisingweek New York last week as a Meredith & The Media correspondent. Check out her interviews and insider details with Advertising Week's Michael Gewirtzman, ADWEEK's @MarkStenberg3 and The CPG Guys Peter V.S. Bond and Sri Rajagopalan. Tiffany also got a scoop on Advertising Week for 2027. 👀 Read 👉 lnkd.in/ehM_zxuS
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Kendra Barnett@KendraEBarnettOct 12
NEW from me @Adweek: AI search is spawning a gold rush. With 1 in 10 global online searches now happening via standalone AI tools, GEO startups are raising millions to help brands show up in AI answers. These are the top-funded startups in the space today: adweek.com/media/11-best-fun…

11 of the Best-Funded GEO Startups Racing to Win AI Search

Profound’s $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.

adweek.com
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CJ Vogel
@CJVogel_OTFOct 10
May appear to be a knee-jerk reaction, but that was the worst loss Texas has suffered under Sarkisian. An undermanned, undertalented Oklahoma team just won a game they had no business winning because Texas could not get out of their own way for 60 straight minutes. Blocked punt for a TD, pick-six, INT negated to penalty, an INT throw under 0:30 left. Just abysmally executed and coached the entire way through.
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willy 🌜💧@willystaleyOct 8
Public executions. Net energy exporter. Gilded palaces. Humiliation at the hands of the Houthis. We've finally done it. We're Saudi Arabia.
John Solomon
@jsolomonReportsOct 8
Hegseth says execution of Fort Hood shooter to be public justthenews.com/node/192393?…

Hegseth says execution of Fort Hood shooter to be public

The execution by firing squad will mark the military's first execution in decades and is set for Dec. 3. of this year.

justthenews.com
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New: The biggest trend I'm hearing at Advertising Week is not creators or AI — it's the return of real-world ads. The shift reflects a new truth: As the internet becomes less trustworthy, less trafficked, and more mediated by AI, physical space is becoming more valuable. 🔽🔽
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Taken together, these forces—the declining trust in online content, the growing ability to bypass websites, and the rise of agents that ignore advertising—could make parts of the digital ecosystem less valuable to marketers. My latest for On Background: adweek.com/media/ai-advertis…

AI Is Pushing Advertising Back Into the Physical World

As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.

adweek.com
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Mark Stenberg@MarkStenberg3Oct 5
New: Uncensored Media, the YouTube-based media company founded by Piers Morgan, is rolling out its first paid subscription offering. The company is hoping 2% to 4% of its 4.6 million YouTube subscribers will pay $4.99 a month for early, ad-free, exclusive content. ⬇️⬇️
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Brett Dashevsky
@brettdash_Oct 6
No no it’s Advertising Week, the full word, not Ad Week, ad week does social media week and they also do brand week but not advertising week
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The New York Times
@nytimesOct 7
From @TheAthletic: Victor Wembanyama said "absolutely not" when asked whether he would be interested in an endorsement deal with sports betting or prediction brands. "He is setting a standard higher than his 9-foot-7 standing reach," our columnist writes. nyti.ms/4dl75H6

Victor Wembanyama wants to set the NBA’s moral standard. It can be a burden

It isn't virtue signaling when a superstar resists betting endorsements. It's damn near a public service. But there's always an audit.

nytimes.com
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Sujeet Indap@sindapOct 6
Moody’s and S&P rated this company as investment grade and its debt is going to be all over retirement and annuity accounts:
Financial Times
@FTOct 6
SpaceX looks to raise $40bn to buy Nvidia chips in financing led by Apollo ft.trib.al/AXTvVlK

SpaceX looks to raise $40bn to buy Nvidia chips

Blockbuster debt deal is the latest sign of the vast spending on chips and other infrastructure underpinning AI

ft.com
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ADWEEK
@AdweekOct 6
The Madrid-based social media agency SAMY has acquired Get Engaged, a U.S. social and influencer marketing agency. The founders declined to disclose financial details, although they will keep “meaningful ownership” in the combined business. adweek.it/3TmYnRV

Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal

The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane’s.

adweek.com
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Mark Stenberg@MarkStenberg3Oct 5
New: Morning Brew has acquired the creator-led editorial brand Express Checkout, which covers the CPG industry through a mix of newsletters, social video, and podcasts. Terms were not disclosed. The founders of EC, Nate Rosen and Jenna Movsowitz, will join Morning Brew. ⬇️⬇️
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