Iconic Features has adopted Silver Trak Digital’s Media Room to manage master materials and international film deliveries, with a focus on workflow control and distribution cost transparency. #marketing #platforms #australia marketech-apac.com/iconic-fe…

GambleAware and Think HQ turn lived experiences of gambling harm into 3D-printed models, using a physical representation to challenge stigma and encourage more open conversations. #marketing #campaign #australia marketech-apac.com/gambleawa…

Schweppes is bringing its “Crafted for Everyday Reward” campaign to Thailand, alongside two new zero-sugar flavours inspired by Thai and Japanese tastes. #marketing #campaign #thailand marketech-apac.com/schweppes…

Driving regional media leadership 🎬 @WaltDisneyCo has appointed Carol Choi as President of Asia Pacific, succeeding Luke Kang following his exit after 16 years with the entertainment conglomerate. #leadership #appointment #asiapacific marketech-apac.com/the-walt-…

HOCCO enters East India with Payesh ice cream through a Durga Puja campaign developed with Havas Creative India, featuring an original Bengali song.🎶🍨 #marketing #campaign #india marketech-apac.com/hocco-ser…

Tourism Malaysia and Astro Gempak bring Pahang’s attractions to life through ‘MY Escape 2026,’ an influencer exploration combining travel challenges, local experiences and creator-led storytelling. #marketing #campaign #malaysia marketech-apac.com/tourism-m…

Korea’s experience marketing moment 🎪 @GeorgePJohnson has appointed Rich Jee as VP and Managing Director of Korea, reinforcing regional alignment across Asia Pacific. #marketing #appointment #asiapacific marketech-apac.com/gpj-appoi…

DoubleDragon’s @hotel101global is expanding into Africa with a planned 750-room development in Cairo, Egypt, valued at ₱6.44 billion, through a partnership with an affiliate of Egypt’s IGI Holding. 🌍🏨 #marketing #marketexpansion #global marketech-apac.com/doubledra…

Langham Place has partnered with the @HKTB_JP to launch "Next Stop, Mong Kok!", to reinforce its position as Mong Kok’s premier culture hotspot. #experientialmarketing #immersivexperience #hongkong marketech-apac.com/langham-p…

Inspired by @CallofDuty: Modern Warfare 4, @Activision, Amazon Ads, and Omnicom Media brings immersive Korean alleyways in London and Los Angeles to invite fans into the game world. 🏙️🕹️ #experientialmarketing #immersiveexperience #callofduty marketech-apac.com/activisio…

Thai AirAsia brings together F.HERO, Lamyai Haithongkham and regional Thai dialects in “Faaw Ma Faa Mai”, a music-led campaign encouraging travellers to discover more of Thailand this year-end. #marketing #campaign #thailand marketech-apac.com/thai-aira…

The launch of Asia’s first Watsons Plus at Isetan Lot 10, Kuala Lumpur marks @watsonsmy’s 888th store, bringing more than 17,000 health, beauty, wellness and lifestyle products under one roof. #marketing #retailinnovation #malaysia marketech-apac.com/watsons-s…

Design meets coffee 🎨 @lavazza and Yum China Holdings, Inc. have opened their fifth Hong Kong store at Cheung Kong Center II and plan to double their footprint to around 10 stores in the coming months. #retail #marketexpansion #hongkong marketech-apac.com/lavazza-d…

Exclusive rights through 2031 🌏📡 Tennis fans in Malaysia, the Philippines, Singapore, Indonesia and other regional markets will be able to watch @Wimbledon exclusively on beIN platforms under the new rights deal. #platforms #broadcasting #wimbledon marketech-apac.com/bein-asia…

A long-term pairing 🥤 Swire @CocaCola has partnered with @SUBWAY's franchisee in Hong Kong and Macau, to supply its full beverage portfolio across retail and online channels. #marketing #partnership #eastasia marketech-apac.com/swire-coc…

EGO Power+ and Town Square turn neighbourhood lawn envy into the heart of a new campaign celebrating the yards people take pride in. #marketing #campaign #australia marketech-apac.com/ego-power…

A US$5.66 billion marketing deal 🎯📱 Salesforce’s planned acquisition of Braze aims to help marketers make smarter decisions about what messages to send, which channels to use and when to reach customers. #technology #acquisition #global marketech-apac.com/salesforc…

Exaggeration as a strategy 🚕 @vmlogilvyjapan and @wppmedia Japan have launched "Exaggerated Discount," to convert traditional street-hailing commuters into app users. #marketing #campaign #japan marketech-apac.com/vml-ogilv…

In his new role as Global Chief Client Officer, Adam Gerhart will lead key client relationships and strengthen collaboration across @WPP’s network, bringing data, AI and creativity together. 🤝🌍 #marketing #appointment #global marketech-apac.com/wpp-names…

JSW Dulux and TBWA\Lintas has launched ‘A Stroke Unmatched’, a campaign for Dulux Velvet Touch Eterna that uses colour and interior design to showcase different expressions of luxury. ✨🎨 #marketing #campaign #india marketech-apac.com/dulux-tbw…