I have 0 ego because I'm re-teaching myself calculus from scratch at 25 it requires full ego death, trust me

just found out about a startup that raised a Series A then immediately laid off the entire company except the founders lmao, like they fired the CTO and entire engineering and sales time holy moly

Every week I talk to people who think it's cheaper to run cold email themselves. It's not, and here's what I end up showing them. I pull up a stupid simple spreadsheet. Because people look at 10 cents per email and go, “Wait, why would I pay that? I can buy some inboxes and use Instantly + Apollo.” Sure. You can. But if you actually want to run cold email properly, the math doesn’t math pretty fast. First you need sending infrastructure. You need Gmail inboxes. Outlook inboxes. SMTP providers. Domains. I can't even put a price on the fact that nobody besides us has access to Halo, our own infrastructure that lets us send images, links, and track opens + clicks. Not to mention you can’t buy one batch of domains, set it up once, and pretend that’s your permanent infrastructure. Your domains burn. So you have to rotate them and if you want something that will last longer than a month, then you need 4 sets. Get them directly from Instantly, and you're at 10 cents per email account. Next, your lead data is probably around 5 cents per lead, especially if you are waterfall enriching it via 13+ providers like we do. Depends how you're waterfalling it, how much enrichment you're doing, how clean you need it, etc. That gets us to roughly 15.3 cents per email sent. And that still doesn't include labor. So now you need somebody internally managing the data, the sending, the inboxes, the infrastructure, campaign setup, copy, fixing problems when something breaks, all of it. Put somebody on that for $11k/month (avg GTM salary) and you're around 16.3 cents per email. So if you're sending 1 million emails a month, you're probably looking at something like $179K/month before you even get into the fact that you might not know what message works yet. Then factor in your time as a founder trying to figure all of this out, learning from rock bottom, and put a number on that. Most people want to go straight to scale before proving message market fit. It's totally backwards If you want to contact your whole market, cool. But you should first spend a smaller amount testing different offers, audiences, hooks, CTAs, and copy until you actually know what works. Then you scale it. Same way you would with ads. You don't wake up and spend $70k on ads before you've figured out whether the ad converts. All to say, we're having a big pricing change: we're moving to 10 cents per email. Minimum to start is 60k emails per month -> $6k per month That includes us building the lists, the sending infrastructure, the copy, the testing, and the team who has already broken this stuff and proved it among hundreds of clients. I don't think DIY cold email is cheaper. I think people are usually comparing our full cost to the price of a few inboxes, then forgetting literally everything else.

Harvey is now offering a lower price to customers who promise not to trial a competitor. Not very customer-friendly!

Des touristes venus visiter le musée du Louvre insultent et font des doigts d'honneur aux étudiants qui bloquent le musée depuis ce matin. #Louvre #Paris #17octobre #24octobre

IMO, the U.S. should intervene if it becomes clear that Louvre is about to fall to rioters. Launch airstrikes on Paris, call up and threaten Macron, I don't really care. But Louvre shouldn't fall to rioters in any case. That is not just French history in there. That's Western history. If the French fail to protect it, somebody needs to intervene.