Passionate about engaging consumers & brands/Builder: powerful relationships/CMO-Marketing Leader
New York/Chicago
Joined March 2012
- Tweets326
- Following180
- Followers120
- Likes494
Marta Cyhan retweeted
Frankly i’m getting tired of hearing people “losing interest” in the war in Ukraine like it’s a hobby or new toy. History isn’t kind to those who don’t pay attention to world events or read the room, even when it’s uncomfortable, especially when it’s uncomfortable.
Marta Cyhan retweeted
Germany has just announced the provision of anti-tank grenade launchers and stinger missiles to Ukraine. Keep it up, Chancellor @OlafScholz! Anti-war coalition in action!
Marta Cyhan retweeted
Our CMO @MartaCyhan looks at how reinventing legacy ad trade tools allows marketers to reach increasingly distracted consumers w/ precision, helping to grow audiences & boost brand affinity. Via @WARCEditors: bit.ly/3rgC92S #cpgbrands
Marta Cyhan retweeted
Courtesy of our new partnership w/ @amobee, #CPG brands can analyze a campaign's effectiveness & make changes in-flight to optimize their ad efforts. Pioneers like @RichardsGroup are helping lead the way. Via @YahooFinance: yhoo.it/3DNcsKZ
Marta Cyhan retweeted
You may be familiar w/ Catalina in-store & our proven results, but did you know we can engage shoppers across channels – like #TV, #Digital, #OOH, #ecom & more, helping you reach 80% of US HHs? Contact us to target better, reach further & optimize faster: bit.ly/Contact_Catalina
Please join!
You know how fast shopping habits change these days and to become a retail media expert, you’ll need the right measurement tools that lead to conversions. Find out more on tomorrow's @Aweek #webinar at 1pm ET with @marsagency and @Catalina.
Register: adweek.it/3vmBNXL
Leaning into Detroit’s finest celebrating family milestone birthdays! Turning 80 & 50.... @littlecaesars @Faygo @BetterMade
With momentum building we're excited to welcome new senior HR leadership to the fold. A major focus: continue attracting top talent in data analytics, digital & tech to drive our ongoing evolution. bit.ly/3wd0WW6 @AP
Marta Cyhan retweeted
Bank on it! Among many excellent reasons to attend the virtual @INFORMS #2021analytics Conference is our own @WesChaar addressing importance of revenue management to optimize shopper marketing on 4/12 at 1:45 ET. bit.ly/3w5pqAu
Marta Cyhan retweeted
Buyers of an organic #spikedseltzer brand are 4X more likely to be ‘Grass Fed Seekers’ vs the avg shopper. Take a look at our Audience Catalog to see what targeted segments might help drive your objectives at bit.ly/AudienceCatalog. #targetaudience #shoppermarketing #retailsales
Marta Cyhan retweeted
Dry January? Not so much. Check out the pandemic's impact on shopping behavior & buying decisions connected to New Year's resolutions this year, per @retail_today. bit.ly/3oSfKEw #retail #data
Check out my latest article: Calling Female Nerds linkedin.com/pulse/calling-f… via @LinkedIn
Recognize a peer & employee today!
We continue to make strides to promote equality for all at Catalina, celebrating our differences through our ‘My Why’ initiative. If you missed our @Adweek discussion, “Calling All Female Nerds”, you can watch it on demand at bit.ly/CallingAllFemaleNerds #WomenInTech
Thanks @icomglobal! It’s exciting recognising the great value of data science & analytics! – at Scottsdale, AZ
With the #Pandemic Dramatically Altering #Shopping Patterns, @catalina’s Nerds Are Back for Second Round of #Ads - ow.ly/X1er50B8Npo | @MartaCyhan #Programmatic #RealTime #RetailSales
Marta Cyhan retweeted
Digital. Broadcast. In-store. Pump up your insights by measuring media impact across all channels, all the time. Learn more at catalina.com/nerds
#NerdonYourSide
Marta Cyhan retweeted
Power your launch with New Item Accelerator and we’ll co-invest in your success with a media match up to $150K! Visit catalina.com/new-item-accele… for details. #CPG #ProductLaunch #RetailSales
So excited about launching our new website! – at Brooklyn, NY
Where do you go to maximize CPG and Retailer consumer relationships? Catalina’s new website - your direct link to the #NerdsonYourSide. Check it out at catalina.com.
Marta Cyhan retweeted
Where do you go to maximize CPG and Retailer consumer relationships? Catalina’s new website - your direct link to the #NerdsonYourSide. Check it out at catalina.com.
Check it out! – at Brooklyn, NY
New times, new rules. If you missed our recent @Adweek webinar with @samba_tv on how to adapt your media & measurement strategies to better reach today's consumers, you can still check it out: bit.ly/2CSdwU2.
