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MarTech Series

@MarTechSeries

MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

 Hawthorne, CA
martechseries.com
Joined November 2016
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18.5KMedia
Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)
Multi-Agent Martech can provide contextual continuity via shared memory, a customer intelligence system, and interaction history. ow.ly/4lba5106ocB #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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These measures link campaign results to the quality of agents’ decisions. They help you decide which actions deserve more autonomy and which ones should remain under human control at scale. ow.ly/e1kT5106oaW #MarTech #MarketingTechnology #MarketingTech #AdTech
Campaign Agent Governance: Why Autonomous Marketing Needs Budget and Brand Controls Before Execution

Campaign Agent Governance: Why Autonomous Marketing Needs Budget and Brand Controls Before Execution

Campaign agents can build audiences, create content, shift spend, and respond to campaign results with less manual effort.

martechseries.com
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As personalization became more granular, marketers assumed segmentation would simply fade away and be replaced by autonomous algorithms. Tech vendors embraced the pitch that “segmentation is dead” because it sounded cleaner than “segmentation must evolve.” ow.ly/AnT25106o5u
Segments Are Dead. Segmentation Has Never Mattered More.

Segments Are Dead. Segmentation Has Never Mattered More.

For twenty years, segmentation meant drawing boxes around customer groups, naming those boxes, and sending everyone inside the box the same message.

martechseries.com
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Tells .co Introduces Tadello for CRM and Business Automation ow.ly/U8MK5106swX #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Tells.co Introduces Tadello for CRM and Business Automation

Tells.co Introduces Tadello for CRM and Business Automation

Tells.co announced Tadello, a CRM and business automation platform designed to connect the everyday work of managing customer relationships.

martechseries.com
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Strivacity and Identitec .one Partner to Bring Modern Customer Identity to Latin America ow.ly/Z3eR5106svh #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Strivacity and Identitec.one Partner to Bring Modern Customer Identity to Latin America

Strivacity and Identitec.one Partner to Bring Modern Customer Identity to Latin America

Strivacity, the customer identity and access management company built for the AI era, announced a strategic partnership with Identitec.one, a Bogotá, Colombia-based identity and digital trust firm...

martechseries.com
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Scrunch Launches Citation Optimization to Help Brands Influence the Sources Behind AI Recommendations ow.ly/HsmG5106ssT #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Scrunch Launches Citation Optimization to Help Brands Influence the Sources Behind AI Recommendat...

Scrunch Launches Citation Optimization to Help Brands Influence the Sources Behind AI Recommendat...

Scrunch, a Sitecore company, launched Citation Optimization, a new capability that helps brands identify and engage the third-party sources shaping AI recommendations.

martechseries.com
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Webflow launches new MCP Connector for Microsoft Copilot ow.ly/qwlI5106sqQ #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Webflow launches new MCP Connector for Microsoft Copilot

Webflow launches new MCP Connector for Microsoft Copilot

Webflow, the agentic marketing platform, announced an expanded collaboration with Microsoft and the release of its new MCP Microsoft Copilot connector.

martechseries.com
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Nectar Launches an Always-On Creator Agent to Activate Every Brand’s Biggest Distribution Channel ow.ly/hC2e5106sp5 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Nectar Launches an Always-On Creator Agent to Activate Every Brand’s Biggest Distribution Channel

Nectar Launches an Always-On Creator Agent to Activate Every Brand’s Biggest Distribution Channel

Nectar, the agentic growth OS, launched Creator Agent, powered by Ren, the agent at the core of Nectar platform. The Creator Agent lets brands put their creator programs on autopilot to find, vet,...

martechseries.com
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Iterable Opens Its Platform to Claude, ChatGPT, and Cursor With a Hosted MCP Server ow.ly/HP6N5106o4y #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Constant Contact Introduces Catalyst, a Leading-Edge AI Marketing Solution That Does the Work While You Stay in Control ow.ly/oyMJ5106o3U #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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DomoAI Launches InkoAI Agent – One Sentence to Ready-to-Post Video ow.ly/S1h95106o2T #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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AppsFlyer Expands Agentic AI and MCP Tools to Empower Marketers with Trusted Automation ow.ly/FmX05106o1O #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Infobip integrates with Hiya to strengthen trust in outbound voice communications ow.ly/Nqui5106o1s #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Creatio Releases UK Edition of The State of Enterprise AI Adoption Report ow.ly/KK6x5106nZK #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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ActiveCampaign Lets Marketers Bring Google Ads, LinkedIn, Webflow, Airtable, and Any Tool They Use Into Active Intelligence ow.ly/wASv5106nYA #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
ActiveCampaign Lets Marketers Bring Google Ads, LinkedIn, Webflow, Airtable, and Any Tool They Use...

ActiveCampaign Lets Marketers Bring Google Ads, LinkedIn, Webflow, Airtable, and Any Tool They Use...

ActiveCampaign, a leading AI marketing platform, opened Active Intelligence to the tools marketers already run their business on.

martechseries.com
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These measures link campaign results to the quality of agents’ decisions. They help you decide which actions deserve more autonomy and which ones should remain under human control at scale. ow.ly/iIkB51062Ol #MarTech #MarketingTechnology #MarketingTech #AdTech
Campaign Agent Governance: Why Autonomous Marketing Needs Budget and Brand Controls Before Execution

Campaign Agent Governance: Why Autonomous Marketing Needs Budget and Brand Controls Before Execution

Campaign agents can build audiences, create content, shift spend, and respond to campaign results with less manual effort.

martechseries.com
56
More data doesn’t always result in better marketing decisions. For example, a customer viewing a product page may simply be window shopping with no intention to purchase. Opening an email may signal serious intent but may also be an automated privacy event ow.ly/atxi51062Lt
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As personalization became more granular, marketers assumed segmentation would simply fade away and be replaced by autonomous algorithms. Tech vendors embraced the pitch that “segmentation is dead” because it sounded cleaner than “segmentation must evolve.” ow.ly/oNcy51062KW
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A generic offer with no connection to a guest’s actual behavior still feels generic, no matter how sophisticated the targeting behind it. And guests are already telling us they want something more meaningful. ow.ly/HPCs51062H2 #MarTech #MarketingTechnology #MarketingTech
Why the Best Loyalty AI Is the AI You Never See

Why the Best Loyalty AI Is the AI You Never See

That is where we see the real promise of an agentic approach to loyalty. Better context. Better judgment. More restraint.

martechseries.com
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ZEPIC Launches Neura, an Agentic Conversational Storefront for Consumer Brands ow.ly/hXbr51061yA #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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