MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.
Hawthorne, CA
Joined November 2016
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MarTech Series retweeted
@adverty Launches Industry-First Streaming Video Technology For In-Play Ads In Partnership With Seenthis ow.ly/rfHZ30so2En @seenthis_uk #martech #marketing #Technology #Adverty
MarTech Series retweeted
Is the #DigitalTransformation of your #SalesOps strategy the key to increasing sales from existing customers? bit.ly/2ZZxnID via @MarTechSeries
MarTech Series retweeted
Now is the hour for governments and industry alike to call upon the prodigious talents of the contingent workforce. Check out my new article in @MarTechSeries. @SAP @SAPFieldglass #futureofwork #spendmanagement #digitaltransformation #intelligententerprise martechseries.com/mts-insigh…
MarTech Series retweeted
Incorporating empathy at work will improve business from building better relationships to boosting your bottom line: bit.ly/3a2gOlc
@MarTechSeries
MarTech Series retweeted
If brands want to stay one step ahead they need sharper #data capabilities that will provide an instant gateway to relevant audiences and access to high-quality data: bit.ly/2ZG4AJ7 by @MarTechSeries #DataStrategy #DataQuality #MarketingData #CustomerData
MarTech Series retweeted
"While many brands are leveraging sentiment analysis to understand their customers, their attitudes, and beliefs, it’s more important to understand the 'why' behind feelings."
Our CTO @JeffGallino talks #CX & #AI with @sudipto_martech in @MarTechSeries ⬇️bit.ly/3qyhBjy
MarTech Series retweeted
‘Prior to last year, running a data-driven business centered around the customer was the ideal scenario, now it’s a must' says our CMO @HeidiBullock w/@MarTechSeries. Hear what she says marketers must do to successfully engage their customers! martechseries.com/analytics/…
MarTech Series retweeted
Can #AI and #MachineLearning optimize the customer experience? bit.ly/3dqbjPo via @MarTechSeries
#CDP #data #DataDriven #MarTech #marketing #marketers #CX
MarTech Series retweeted
"We finally have an end-to-end platform for our growing video needs," says @bookmyshow's Parikshit Dar. With @Brightcove Cloud Playout, they stream live and on-demand content whenever and wherever they want. @MarTechSeries has the story: ow.ly/UJFU50DJQED
MarTech Series retweeted
52.5% of consumers worldwide have used smartphones to stream more video content amid social distancing, according to our #MobileStreaming Report 2021. Get more insights via @MarTechSeries. ow.ly/YKTm50DIRF3
MarTech Series retweeted
As #DataEnrichment finally becomes a #Marketing operation, this article from @MarTechSeries details the compelling marketing technology predictions for the new year – and how to make the most of #data within your organization. Check it out here!
bit.ly/3pVvqrk
MarTech Series retweeted
Measurement is a key differentiator between #CTV and traditional TV advertising. Anna Kuzmenko, COO at BidMind by Fiksu, shares some of the core concepts advertisers should bear in mind as they approach CTV measurement in the @MarTechSeries article: martechseries.com/tv-adverti…
MarTech Series retweeted
Call tracking gives marketers the missing links between paid ads, inbound calls and revenue they need to truly quantify ad spend. ctmnow.com/3qZx0ty by @MarTechSeries
MarTech Series retweeted
#B2B sellers have traditionally been hesitant to be transparent about product prices and other information, but shifting consumers are making it increasingly important for securing customer trust. #BusinessTransformation #Sales @MarTechSeries martechseries.com/marketing-…
MarTech Series retweeted
Great insights from @MarTechSeries on how the traditional hesitation from #B2B sellers has shifted towards being transparent about product prices and other information. Transparency is the best way for #SalesProfessional to gain customer trust. martechseries.com/marketing-…
MarTech Series retweeted
Have you heard? LeanData was named a 'revenue tech stack essential' in 2020! Check out why @MarTechSeries said 2020 was a banner year for LeanData 👉 bit.ly/3oMljEI #OpsStars #MarTech
MarTech Series retweeted
Customizing The Customer Experience In The Recovery Era via @MarTechSeries bit.ly/2NArnDT #marketing #CX
MarTech Series retweeted
6 Email Marketing Lessons From Fortune 500 Companies via @MarTechSeries bit.ly/3uNScVQ #marketing #emailmarketing
MarTech Series retweeted
Email Marketing Vs Social Media Marketing: Which One’s Best For You? via @MarTechSeries bit.ly/3aN3yRX #marketing #emailmarketing
MarTech Series retweeted
.@AshleyEKramer, our CMO, chatted with @MarTechSeries about data-driven decisions, customer relations and marketing innovations, and the new normal going forward. Read the interview here: sisen.se/3aiAvoZ
#analyticseverywhere #EmbeddedAnalytics #DataAnalytics
