The next time you're stuck on an idea, ask someone who knows absolutely nothing about your industry. Sometimes the freshest perspective comes from someone who hasn't learned all the rules yet.

Keep a list of things you've changed your mind about. Add to it every year. It's a surprisingly good way to measure whether you're still learning or just getting better at defending old opinions.

Before asking AI for an idea, spend ten minutes thinking of your own. Even if your answer is terrible, you've exercised something worth protecting: your ability to think independently.

Once a week, do something you're terrible at. Draw badly. Learn a new instrument. Try a new language. Being a beginner reminds your brain there's still a lot of life left to discover.

Here's a useful rule: Don't take criticism from someone whose advice you wouldn't ask for. Not every opinion deserves a seat at your table.

When you run out of ideas, change what you're looking at. Read something outside your field, visit somewhere unfamiliar, or talk to someone half your age. Creativity needs new ingredients.

Changing your mind is not evidence that the old you was wrong. It may be evidence that the current you kept learning.

For decades, brands paid millions to look flawless. Now people zoom in looking for imperfections to prove something was made by a human.

The things that made you feel slightly strange growing up may become the exact things people remember you for.

AI may create the first generation of people who can produce an impressive answer without ever understanding the subject.

Children draw before they learn to write. Adults eventually stop drawing because they learn to worry whether they’re good at it. Somewhere between the two, creativity becomes a performance.

The true test of a brand begins five minutes after something goes wrong.

We say we want more choices. Then we walk into a restaurant with a 12-page menu and order the thing we already know.

Put the same coffee in a paper cup and a beautiful ceramic cup and watch your brain quietly change what ‘good coffee’ tastes like.

Companies ask employees to ‘think outside the box,’ then send them a 14-step approval process for leaving it.

You probably know exactly what a Netflix show sounds like before you know whether you’ll like it. That’s what distinctive branding actually does.

Every company has a process customers hate that employees hate too. Somehow, it still has a meeting defending it.

If I can replace your logo with your competitor’s and the ad still works, you’ve created an ad. You haven’t built a brand.

We’re terrified of wasting 10 minutes waiting in line, then happily lose 90 minutes scrolling through people we don’t know.”

You can learn more about a company’s culture from one rejected expense claim than from its entire values page.