🎉We're excited to announce Brian Keenan’s promotion to District Sales Manager! In his new position, he'll lead technical sales and business development throughout Eastern MO, Southern IL, and Western KY. Congrats to Brian on this well‑earned promotion! #MasterFluids #Promotion

Dial in your coolant mix by converting Brix to true concentration. Don Gieseke, District Sales Manager, shows how refractive index factors improve coolant life and performance. Learn more: bit.ly/3Nn4iDb #MasterFluids #CoolantManagement #MetalworkingFluids

Strong leadership starts with stepping back. In this clip, President & CEO, Dean Froney, shares why listening, trusting experienced teams, and staying close to employees, customers, and partners leads to better, real‑world decisions. #MasterFluids #Leadership #PeopleFirst

🎉Master Fluid Solutions is partnering with Adam Booth (Abom79) and Booth Machine Shop as their official provider. Follow for shop‑floor insights, tips, and real‑world results. See us in Abom’s Tool Crib: bit.ly/49Z94zh #MasterFluidSolutions #Abom79 #BoothMachineShop

Partnership isn’t just in what you deliver—it’s in how you make decisions. As Shawn Lawlor notes, it’s never about shifting responsibility, but working side by side. That approach builds trust that lasts. #MasterFluids #MasterFluidsCustomers #MasterFluidsPartnership

Saving money shouldn’t slow production. Justin Boespflug breaks down how our team converted a 60‑machine shop mid‑job with zero downtime—managing cleanouts, recharges, and startup—and cutting coolant costs by 50%. bit.ly/4qnS77v #MasterFluids #Coolant #Metalworking

Reps put their reputation on every recommendation. That’s why Bobby Noble trusts Master Fluid Solutions—our products aren’t the cheapest, they simply perform. Reliability that lets reps stand behind every promise. #MasterFluids #MasterFluidsPartners #MasterFluidsManufacturing

Stop “morning stink”! Bacteria in coolants shift pH, eat additives & cause odor, stains & downtime. Keep chemistry stable & machines clean. 👉 Learn more: bit.ly/4jt5Wig 💭 What's the biggest challenge you face with coolant maintenance? #MetalworkingFluids #Odor

A shop cut cleaner costs by 15% with Master STAGES™ CLEAN F2—less product, fewer cleanings, no rework. Tough on soils, easy to manage, predictable results. See how: bit.ly/4ptNNCk Learn more about our product: bit.ly/3NzbGuW #MasterFluids #CostSavings

Small coolant changes can impact shop conditions. Christopher Pratt of Dapra notes excess oil, dirty coolant, and odor as early warning signs. Acting fast stabilized coolant and improved the floor before performance suffered. #MasterFluids #MetalworkingFluids #Machining