
I'm a marketer @ABM_Industries, fmr @Recruitics+@Nielsen+@HelpMeSee. @BrewNoob blogger. He/Him/Dad. STL🥚, DC👨‍🎓, now NYC🏠w/@LaurenReid, but tweets are IMO.
Hoboken, NJ
Joined September 2007
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- Followers2.4K
- Likes15.4K
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Hi Twitter flock! I'm still alive, but getting more active on some of the new communities. Hope to follow you there as well! #BirdsOfAFeather matthurst.start.page
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"By January 2021, more than 18.5 million mothers living with their own school-age children were actively working — still 1.6 million fewer than in January 2020" buff.ly/2O8Fr7x (via @uscensusbureau)
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Matthew Hurst retweeted
This week’s hot takes including Amazon’s questionable product naming and this nifty AI generated graphic showing the coverage of WebKit in the US.
news.marketecture.tv/p/ari-s…
One big theme I’ve heard consistently throughout @LinkedIn #TalentConnect: to overcome recruiter resistance TA leaders need to communicate “what AI can do for me” (not what AI “does to me”)
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By leveraging work assessments, Accenture alleviates hiring manager bias, removes the need for multiple interviews, and accelerates the process for candidates says @jilliansnavley, and most prefer by the self-led process - no waiting or “black hole” for applicants! #TalentConnect
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To combat inauthenticity among job applicants, Accenture’s @jilliansnavley says FY27 will be “the year of assessments”, bridging the gap of self-reported skills which helps cut back on the number of interviews needed #TalentConnect
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LinkedIn VP of Product Dan Reid: “You didn’t get into recruiting to run Boolean searches”
Me: (checks notes) #TalentConnect
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5 KPIs @recruitics’ Mona Tawakali looks at when measuring AI’s impact for TA teams: Time, cost, volume, quality, and sentiment. Trust is key for candidates, and the hardest to rebuild. #TalentConnect
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As much time as you spend marketing to candidates, spend as much time communicating the value of a solution or change internally says @JoeShaker at #TalentConnect
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.@appcast_io’s Matt Molinari: in a noisy marketplace of TA solutions, Enterprise companies are looking for trusted partners and solutions (not just vibe-coded startups) that match their needs (safety, workflow compatibility) and they can scale over time. #TalentConnect
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.@Recruitics: Buy when a problem is common and can fit your workflow, and build when the problem is unique to your own business #TalentConnect
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42% of recruiters are wasting 6-10 hours a week trying to verify potentially fraudulent applications says @Recruitics’ Mona Tawakali #TalentConnect
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Productivity gains from AI are getting stuck in workflows that don’t match their speed says @jiakbar, speaking to a need to shift from products to process solutions #TalentConnect
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Competing needs from companies (compliance, safety) with growing commoditization among staffing agencies has led hiring to focus on speed at the expense of quality says @simonlusty during #TalentConnect
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When comparing AI vs recruiter led hiring, the “Human touch” is more important than ever and impacts long-term retention by building trust says @JanetteMarx #TalentConnect
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In an age where LLMs are trained on the web, data architecture and first-party data are key to success leveraging AI successfully for hiring says Vertage’s Edzard Overbeek #TalentConnect
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Staffing is shifting to more “outcome based” hiring - as AI accelerates speed to fill, agencies need to optimizing for people who actually show up on day 1 says @JanetteMarx at #TalentConnect
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Next up: @simonlusty, @JanetteMarx, and Edzard Overbeek speak about the impact of agentic AI on staffing agencies #TalentConnect
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Matthew Hurst retweeted
Nearly 1.8 million people watched the NHL for the first time last season after watching "Heated Rivalry" or "Off Campus," according to NHL research.
Now the NHL is trying to turn that attention into lasting fandom — in part by changing how it markets its players.
espn.com/nhl/story/_/id/5004…
Matthew Hurst retweeted
Skills-first is entering a new phase as AI reshapes jobs & the skills employers need most. Our CEO, Debbie Dyson, joined @JosephBFuller on the @HarvardHBS #ManagingTheFutureOfWork podcast to discuss workforce intelligence, durable skills, & what it takes to make it sustainable.
Pleased to welcome @SkillsRightOrg CEO Debbie Dyson back to the #ManagingTheFutureOfWork podcast. We discuss how AI strengthens the case for #SkillsFirst and raises value of judgment, contextual intelligence, and organizational experience. hbs.me/bdfwueh7 #TalentStrategy











