This is my sister, Kristina. She’s the CEO of Qure. We’ve built it to $100M+ in lifetime sales. I co-founded it with her. The story of how we got there:

Copywriting tips 101 Hooks: > lead with what the problem costs the customer > show the problem before presenting the fix > carry the winning ad's angle onto the landing page > tell the story like you're sharing a useful discovery Pain: > match the copy to how aware they are of the problem > make overlooked consequences clear > show why the problem deserves attention now > put genuine urgency in the headline Benefits: > connect each feature to a benefit > explain why that benefit matters > look beyond the most obvious reason to buy > choose words that carry the full benefit Clarity: > write for a distracted reader > use language they can picture > cut lines the visual already proves > make the bold phrases tell the story on their own Proof: > keep comparisons believable > make customer quotes look like quotes > answer the objections your research uncovers Angles: > find new ways to present a working angle > vary how you demonstrate the same problem > test the angle with another relevant audience Testing: > get a clear first version into market > test headlines, images and CTAs against the control If the customer already recognises the problem, make the solution credible. If they don't, make the problem clear first.

F*ck it. I’m giving away our 3-hour Meta creative masterclass. My team and I cover the creative system we use to spend $100K+ a day on Meta, including: → How Meta’s algorithm works after Andromeda → The Spherical Scaling System → Hook strategy, ad formats and account structure → Creative testing and offer testing You can register for free before it launches. 1. Like this post 2. Reply “META” I’ll DM you the registration link. (Follow me so I can DM you.)