Do you A/B test game features? Odds are, you’re doing it wrong. 😬
After 400+ mobile game split-tests, we’re sharing our playbook with you!
🤓🧮 Enjoy!
#gamedev #gamedevelopment #mobilegames #analytics #productmanagement
linkedin.com/pulse/ab-testin… via @LinkedIn
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Is IDFA deprecation a scapegoat? 🐐 or a real villain 🦹?
Great discussion hosted by @jokim1 💡
#mobilegames #gamedev #gamedevelopment lnkd.in/ggyj-iNk
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Are Royal Kingdom’s ‘Casual PVP’ differentiators enough to outperform Royal Match? Or, will this be the CC Soda of the franchise, or worse? 🤔
lnkd.in/gqv2Jrpk
#gamedev #gamedevelopment #mobilegames lnkd.in/g8NRXyVB
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Some inspiration for your seasonal events. 🎄🥚🇺🇸💝
#gamedev #gamedevelopment #mobilegames lnkd.in/eiGGz86Q
Very thoughtful exploration of different game uses-cases for Web3, and the ability of current technology to deliver 💡👏
#gamedev #gamedevelopment #mobilegames #web3gaming lnkd.in/gH_H3Xek
Dream Games (Royal Match) soft-launched Royal Kingdom, a new match-3 game, w/ new board mechanics and PVP Attack Levels reminiscent of Empires & Puzzles! Interesting…🤔
lnkd.in/gStFwhs9
#gamedev #gamedevelopment #mobilegames lnkd.in/gMqdAv-j
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We F2P product leaders like to believe that we understand what drives long-term player retention still, at least in our chosen market.
But do we really? How often do we have the opportunity to validate our assumptions with actual data?
E.g. a recent, s…lnkd.in/gYc4T2CQ
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Survivor.io just added PETS 🐕, and a whole new Gacha / fusion system 🤩 💸
#gamedevelopment #gamedev #monetization #mobilegames lnkd.in/gddeFvJS
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A useful snapshot of the current state of the #minigame craze, 🧩🕹 including a few notorious examples (SaveDoge mode in X-Hero), and a few I wasn’t aware of– Match-3 in AFK Arena? 🤭
#gamedev #gamedevelopment #mobilegames lnkd.in/gra9WHaK
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The latest and most harrowing entrant in the minigames/fakeads arena.
After flirting with the typical baby daddy / breakup scenarios, Century Games found their footing in Jan 2023 with a new breed of horrifying, trypophobia-inducing ‘ASMR’ skin boils / s…lnkd.in/esvHkE49
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Is F2P Mobile (Funding) Dead? 🪦💀
Below, fundraises above $10M abruptly end starting Q1 2022, for Mobile F2P game orgs without a Blockchain or Metaverse narrative.
(Recent Scopely and Rovio acquisitions not pictured)
#gamedev #gamedevelopment #mobileg…lnkd.in/gXc2NVfS
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Sober, timely advice from @joakim!
Hang in there folks. ✊
#gamedev #gamedevelopment #mobilegames lnkd.in/dJbEXYgs
"Games are the only thing where you have to make 1,000,000 small decisions and 980,000 of them matter. There aren’t many endeavors like that." lnkd.in/gKptMp3t
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Fun / interesting analysis from @matejlancaric re: Survivor.io, (ad) creative-first game development, and use of TikTok.
#gamedev #gamedevelopment #mobilegames lnkd.in/gQWG8HUx
Thanks ironSource for featuring Part I of The A/B Testing Playbook! 📖
Parts 2-3 coming soon
#gamedev #gamedevelopment #mobilegames #abtesting #statistics lnkd.in/gZCQ6KA2
Can't get enough of these retrospectives on how misleading ads have shaped the mobile ecosystem since 2019. 😇
And... agree it seems far from over.
"Mini-games will continue to be one of the most dominant mobile gaming trends…lnkd.in/g-jPFDDa lnkd.in/gKiDub89
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The Idle RPG space continues to drive the industry forward into new frontiers of fake ads innovation 🤣
#gamedev #gamedevelopment #mobilegames #fakeads lnkd.in/gj48f9vv
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