Matthew Emery (@MatthewEmeryTGC) header
Matthew Emery (@MatthewEmeryTGC) profile picture

Mobile Games Product Manager, Analyst, Consultant

San Francisco
Joined May 2019
Are Royal Kingdom’s ‘Casual PVP’ differentiators enough to outperform Royal Match? Or, will this be the CC Soda of the franchise, or worse? 🤔 lnkd.in/gqv2Jrpk #gamedev #gamedevelopment #mobilegames lnkd.in/g8NRXyVB
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Dream Games (Royal Match) soft-launched Royal Kingdom, a new match-3 game, w/ new board mechanics and PVP Attack Levels reminiscent of Empires & Puzzles!  Interesting…🤔 lnkd.in/gStFwhs9 #gamedev #gamedevelopment #mobilegames lnkd.in/gMqdAv-j
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We F2P product leaders like to believe that we understand what drives long-term player retention still, at least in our chosen market. But do we really? How often do we have the opportunity to validate our assumptions with actual data? E.g. a recent, s…lnkd.in/gYc4T2CQ
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Survivor.io just added PETS 🐕, and a whole new Gacha / fusion system 🤩 💸 #gamedevelopment #gamedev #monetization #mobilegames lnkd.in/gddeFvJS
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A useful snapshot of the current state of the #minigame craze, 🧩🕹 including a few notorious examples (SaveDoge mode in X-Hero), and a few I wasn’t aware of– Match-3 in AFK Arena? 🤭 #gamedev #gamedevelopment #mobilegames lnkd.in/gra9WHaK
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The latest and most harrowing entrant in the minigames/fakeads arena. After flirting with the typical baby daddy / breakup scenarios, Century Games found their footing in Jan 2023 with a new breed of horrifying, trypophobia-inducing ‘ASMR’ skin boils / s…lnkd.in/esvHkE49
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Fun / interesting analysis from @matejlancaric re: Survivor.io, (ad) creative-first game development, and use of TikTok. #gamedev #gamedevelopment #mobilegames lnkd.in/gQWG8HUx
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Can't get enough of these retrospectives on how misleading ads have shaped the mobile ecosystem since 2019. 😇 And... agree it seems far from over. "Mini-games will continue to be one of the most dominant mobile gaming trends…lnkd.in/g-jPFDDa lnkd.in/gKiDub89
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