Award-winning news publisher, covers the business of media and tech at @thedeskdotnet | Past: @reuters, @fox40, @abc7newsbayarea | [email protected]

Sacramento, California
Joined February 2007
You can also follow me on: Bluesky: matthewkeys.net/social/blues… LinkedIn: matthewkeys.net/social/linke… Other ways to connect (email, Signal, etc.) matthewkeys.net/contact/
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Matthew Keys retweeted
The Kings are still finding their identity. This was just the first game of the season. Not gonna overreact. Darius Acuff Jr. and Keegan Murray struggled. We knew Acuff would have games like this as a rookie. I love the fact that he was still attacking despite his bad shooting night. Outside of LaVine's big night and Sabonis' double-double, there's a lot of work to be done. This is going to be a process. Still 81 more games left. Monk, Cardwell, and Raynaud will recover from their injuries. I trust Scott Perry's vision for this team.
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Even the control room guys at @NBCSKings walked out on the Kings game early.
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Can y’all play a little better for Ben?
"We're playing for Ben. All of us." Ahead of the Kings season opener, Doug Christie says that the team is playing for Ben Simmons.
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We are mere minutes away from the first “I’ve seen enough” from @CarmichaelDave of the season.
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Matthew Keys retweeted
diesel prices nationally will not fall below $6/gal prior to the midterms, and gasoline will not fall below $4/gal prior to the midterms- both will remain elevated until there is a clear de-escalation btwn US/Iran and Ukraine/Russia
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Even the Kings have points right now. That's crazy.
Suns want to hit the reset button to season
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The executives at Microsoft must be pissed that all the GTA 6 trailer footage thus far has been promoted alongside PlayStation 5.
We got a GTA 6 trailer on ESPN during a regular-season NBA game before we got GTA 6.
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Matthew Keys retweeted
We got a GTA 6 trailer on ESPN during a regular-season NBA game before we got GTA 6.
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Is this a new set built specifically for the Kings?! No more San Francisco backdrop?! @momoragan @DeuceMason
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Ahhhh, I’ve missed this. Time for basketball hell yet again! Let’s go @SacramentoKings.
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Hey @BrendenMincheff it's raining outside, is this El Niño?
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Matthew Keys retweeted
The Atlanta Hawks are airing some of their games on a sub-channel of the OG WTBS Atlanta Channel 17 signal ... Hawks games aired as part of the WTBS Superstation scheme back in the 1970s and 1980s. How's that for full circle? #TrueToAtlanta
Tonight is the start of the NBA's 2026-27 season. Out of 30 NBA teams, 19 have signed deals to bring their games to free, broadcast TV this season, with Gray Media and TEGNA holding the most local TV rights at four each.
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Now let's see how it holds up when you throw some pocket lint and sand into the mix. Gotta simulate real-world applications, not just lab-sanitized scenarios.
Apple absolutely nailed the build quality. 🔥 @mediastorm_en folded the iPhone Duo 500 times, then pushed it all the way to 10,000 folds. The crease became more noticeable, as expected, but the hinge STILL looks solid. 💀 Apple really did a great job with the hinge engineering.👏
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The ticket-price discourse seemed to reach its fever pitch this summer with the Knicks’ Finals run and the FIFA World Cup. Instead, appliance- or vacation-worthy prices have extended into other sports and even the Knicks’ regular season. via @DylanDittrich / Yahoo Sports Biz
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