WWJD = Goal. TR3 Capital ATX -
Austin, TX
Joined May 2011
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I'm building an AI team for my real estate business. One bot scans Austin and San Antonio listings every morning. Another argues against every deal before I touch it.
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There's a "second brain" that holds every rent roll, loan doc and lesson learned, and an inbox that breaks down an OM in minutes. The goal is to spend less time on busywork and more time with people.
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Who are the best and most experienced entrepreneurs you know? Looking for more counsel, connections, wisdom.
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Excellent post
Most people quit commercial real estate because they cannot handle extreme public failure.
My absolute worst cold call:
Called an owner pitching a premium listing price for his industrial property.
Pitched him based on Google Maps street view, assuming the building was still there.
Owner asked: "Have you actually been to the site?" I said: "Yeah, it looks beautiful."
He screamed "It was condemned and demolished two years ago, you moron" and hung up.
Today? I do not pitch off desktop data. We do physical boots-on-the-ground recon across every submarket we cover.
Humiliation is just the tuition fee you pay for real market authority.
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Who can be my 10,000 follower? Steak dinner on me! linkedin.com/in/teifkeinvest…
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Matthew TRE retweeted
A lot of people want real estate to be passive. It's not.
People want to hear that it's just sitting back playing golf while your tenants pay the bills.
They don't want to hear that being successful in this business requires a lot of hard work.
First you have to find the right properties, in the right markets for the right prices.
Then you need to underwrite the deals correctly and use the right amount of cash + debt to acquire them.
Then you need to convince the seller to sell to you instead of one of many other competing firms for each deal.
Then you have to acquire tenants, price your units correctly, and get those tenants to pay on time.
Then you have to do what it takes to keep your tenants long term.
Then you have to deal with all of the maintenance and repairs.
You have to do all of this while building a team, getting better at sales, ops, customer service etc.
Real estate is a phenomenal business but it is definitely not passive.
You need to be a real operator if you want to succeed.
Progress!!!?…..
Who’s making it? It’s important to have momentum. If you don’t have it let’s connect and find a way! Team Sport
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Matthew TRE retweeted
90%+ of people fail in Commercial Real Estate.
Most people don’t realize how brutal the timeline actually is.
My trajectory:
• Year 1: Left a stable $150k+ corporate job. Made $9,000.
• Year 4: Finally crawled back to my old baseline.
• Year 5 (2020): Lockdown hit. Made less than Year 1.
Today? I'm pacing for my best year ever.
If it was easy, everyone would do it.