User Experience Research & Software. Tweets by Jeff Sauro, Jim Lewis & MeasuringU Team: Authors of Quantifying the User Experience + 8 Other UX Books.
Denver, CO US
Joined January 2010
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The Product Market Fit item score is the percentage of respondents who would be very disappointed if they could no longer use a product that they have been using. measuringu.com/product-marke…
As a #UX researcher, have you ever worried about using the wrong rating scale format? Would it surprise you to learn that it often doesn’t matter? measuringu.com/changes-to-ra…
User-Centered Design and Design Thinking: Different Origins, Similar Practices. measuringu.com/ucd-and-desig…
Our analyses of three versions of a technical activity checklist indicate that a list of 16 activities is too much, 9 isn’t quite enough, and 10 is just right. measuringu.com/rasch-analysi…
Our study of clothing websites found that they provide experiences that are above average (collectively, at the 82nd percentile in the SUPR-Q). Individually their SUPR-Q percentiles ranged from the 50th percentile (H&M) to the 98th (Banana Republic). measuringu.com/ux-nps-benchm…
When is a #survey question too long? Look for questions with more than 25 words or more than three commas. measuringu.com/clearer-quest…
Most surveys contain a mix of closed-ended (e.g., rating scales) and open-ended questions. Here are five reasons to use open-ended questions. measuringu.com/open-ended-re…
Some variables cannot be observed directly. Trust is one example; it can only be measured through inference. Such variables are hidden (latent). measuringu.com/understanding…
We found digital twin prediction of SUS scores for six software products inflated by ~10 points with radically different human/AI distributions. measuringu.com/digital-twins…
The standard deviation of #metrics may not be the only factor to consider in research planning, but it is an important one. measuringu.com/how-do-change…
What Happens When You Test a Mobile Prototype on Desktops? measuringu.com/ratings-of-a-…
Analysis of a Wright map of the 16-item SUPR-Qm revealed opportunities to streamline the questionnaire by removing redundant items. measuringu.com/streamlining-…
“Your call is important to us.” Why do people call customer service? measuringu.com/customer-serv…
We found no significant differences or interactions between mean UMUX-Lite ratings collected with standard five-point linear numeric scales (1 to 5) and an alternative five-point scale numbered from −2 to +2 (with 0 in the middle). measuringu.com/standard-vers…
There are different reasons to use open-ended questions, all related to discovery but differing in their #research contexts and the extent to which they are directive or nondirective. measuringu.com/open-ended-re…
Estimating the total number of unique #usability problems from a baseline of the first five participants is imprecise because it is not uncommon for one or more later participants to uncover an unusually large number of new problems. measuringu.com/cube-root-pro…
Digital Twins Systematically Overestimated Business Software SUS Scores. measuringu.com/digital-twins…
