We harness the creative power of culture, media & systems thinking to drive brand relevance & accelerate business growth @MediaComUK @MediaComGlobal
London, New York
Joined January 2012
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'Vini, For Real', a 10 part docu-series following the life of Brazil & Real Madrid star and client @vinijr, launches today.
Developed & produced in collaboration with @TenToesMedia, Third Man Run, in partnership with @Facebook
sportindustry.biz/news/vinic…
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We are delighted to announce that global eSports business @Guildesports has appointed us as their first consultancy to deliver their commercial partnerships strategy.
We’re excited to be partners on this journey and strengthen our eSports credentials
#gaming #esports
For those that missed it, a recording of the webinar we hosted last week 🗓 with some of the most eminent figures in sports business ⚽️ 💼 on the future of the industry 🔮 #Sponsorship #SportsBiz #WhatNext
We're delighted to have officially launched #MediaComUK's What's Next? series in which we look towards the future for our industry and beyond. Kicking the series off were @MediaComSE with speakers from @ESL, @FIAFormulaE and @LFC - catch up below! mediacom.com/uk/news/news/20…
Fantastic article and report written by @JackBradford4 one of our account managers specialising in strategy and how it relates to driving brand relevance with partnerships integrated through wider media #systemsthinking #sportsbiz #spinsorship
✅ Creativity and innovation
✅ Data-driven digital fan engagement
✅ New consumer behaviours
@JackBradford4 of ESA member @MediaComSE explores how sport has adapted to COVID - and where weaknesses in the sport industry's ecosystem have been exposed 👇
ow.ly/Hvas50Aiy2F
Fantastic moment, sports bruh... special
"The host of the FIFA Women's World Cup 2023 will be.... Australia & New Zealand!!"
Cue pandemonium 🥳🤪
#AsOne
Congratulations @LFC, thoroughly deserved for what was an unbelievable season and an incredible moment for the fans and history of the club. From everyone at MCSE 👏🏻 well done, enjoy the moment #LFC #Champions
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Big thanks to @KaneJonny @LFC, @carapelchen @FIAFormulaE, @charlieallen_uk @ESL & all who attended for the hugely insightful webinar this afternoon on everything future of sports in a post coronavirus world. Watch out for more virtual events in the future #SportsBiz #Sponsorship
WEBINAR: Jonathan Kane @LFC predicts that the future will see footballers and athletes in general continuing to drive societal change going forward... something we’re only seeing now being taken notice of, with the likes of Rashford and Sterling to name a few
WEBINAR: Charlie Allen @ESL suggests brands are starting to take big notice of eSports as Twitch viewership, dwell time and overall social media consumption continues to grow, allowing brands to play an authentic role in adding value to the gaming experience to harness its reach
WEBINAR: Cara Pelchen @FIAFormulaE believes it is really important to focus on investing in engaging fans with behind-the-scenes content to deliver experience beyond the race while continuing to grow the sports’ fan base and viewership moving forward
WEBINAR: Charlie Allen @ESL believes that eSports shows no sign of slowing down, is here to stay and is going mainstream. He believes it is there to compete with the big mainstream sports by attracting an ever increasing hard to reach audience co-existing with traditional sports
WEBINAR: Cara Pelchen @FIAFormulaE believes coronavirus gives the sport an opportunity to do things differently and test the waters...fundamentally seeking to help commercial partners achieve their objectives - any way they can do that in an innovative way, they’re exploring
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A few hours to go before our webinar at 3.30pm with reps from @FIAFormulaE @LFC @ESL, discussing what the future could hold for the sports industry and what this might mean for brands. See link to join below bit.ly/2Ch71t3
#SportsBiz #Sponsorship #SportsMarketing
Webinar Thread: 1/3 As a follow up to this report we are holding a webinar this Monday, where our Worldwide VP, @MishaSher, will be joined by Charlie Allen (ESL, Global Brand Partnerships Director), Ben Howlett (adidas, Senior Manager Brand Communications)...
Like other industries, sports has ground to a halt over recent months. As sport emerges from the shutdown, @MediaComSE analyse how sports marketers and rights-holders have had to adapt, and what the crisis could mean for the evolution of the industry below bit.ly/3edWugg
2/3... Cara Pelchen (Formula E, Partnerships Strategy Director) & Jonathan Kane (Liverpool FC, VP Global Partnerships Sales) to discuss the impact of coronavirus on sports marketing, sponsorship & the commercial considerations that have arisen due to the transforming landscape.
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Details and sign up link below:
Format: Virtual event (join in link to be sent nearer time)
Date: Monday 22nd June
Time: 3.30pm - 4.30pm
bit.ly/2Ch71t3
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We are delighted to be partnering with @viniciusjr who we will work with to build and grow his personal brand ⚽️📈 🇧🇷
bit.ly/3flDixs
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MediaCom Sport & Entertainment retweeted
Following the return of the #Bundesliga, our VP of Sport and Entertainment (@MediaComSE), @MishaSher discussed what it means for advertising with @Reuters. Read more below. reut.rs/3dLwY1m