i was about to place a trade while exploring XO market and then one screen explained the “YouTube of prediction markets” idea better than the slogan did. That screen is the Convictions page I opened a market asking whether EthenaPay would surpass Etherfi or Kast in daily spending volume in 2026. This is different from election, sports or btc price target. It is a very specific argument about crypto payment products that most prediction-market teams probably wouldn’t think was important enough to list. The creator had put $20 on No at 58¢. When I checked the actual market: → Yes was priced at 42¢ → There was roughly $15 resting on the Yes side → The No side was still asking traders to make an offer → Recorded volume was still $0 → The resolution condition was written directly on the page My first reaction was that the market looked empty. But that was also the moment XO 2.0 started making practical sense to me. Most prediction platforms hide this stage from users. Their internal team decides which questions should exist, arranges liquidity and only presents the finished market to traders. XO allows the question to exist before anyone knows whether a real market will form around it. as a creator you can create your own market, choose a side, stake money behind it, set an opening price and define exactly how the market will resolve. Other traders can accept the available price, place a limit order at a different price or ignore the market completely. If nobody cares, the empty order book makes that obvious. Then I opened another Conviction: “UEFA Nations League: Germany win, Austria beat Israel, Spain vs England draw.” This one had already graduated. The difference was visible immediately. When I checked, it had roughly $1,700 in volume, several orders resting at different prices and thousands of dollars displayed across both sides of the book. The creator had put $1,000 on No at 93¢. The market also showed boosted Conviction Points, maker rebates and liquidity rewards. I didn’t need a thread explaining what “graduation” meant after seeing both markets. One was still trying to find its first real crowd. The other had attracted enough activity to develop an actual order book. That contrast is the real XO 2.0 thesis. The “YouTube” comparison isn’t interesting because everyone gets an upload button. An upload button without discovery or demand just creates a warehouse full of content nobody watches. What made YouTube powerful was that videos could begin with no audience, find a small group of viewers and grow because people kept choosing to watch and share them. XO is trying to create a similar path for markets: A user starts with a Conviction. The creator provides the first stake and opening price. Traders decide whether the question deserves attention. Orders reveal whether genuine two-sided demand exists. Markets that attract activity can graduate into deeper markets. As someone who has helped build a permissionless launchpad, this part matters to me. I have seen how quickly “anyone can create” turns into thousands of abandoned assets when there is no system for attention and liquidity to follow demand. Creation is easy. Helping the good creations escape the graveyard is the actual product problem. XO hasn’t completely solved that problem just because graduation exists. I still want to see whether highly niche Convictions can consistently find their first counterparty without the creator already having an audience. I also want to see how effectively the system filters spam as more people create markets. But after exploring the product, I understand what @xomarket is attempting. It isn’t claiming every question deserves deep liquidity. It is giving every question an opportunity to prove that demand exists. That is a much stronger thesis than simply listing more markets. I’ll be exploring more of XO 2.0 here: s.kaito.ai/UidUbYB