Michael Rubin (@michaelrubin) header
Michael Rubin (@michaelrubin) profile picture

Founder & CEO of @Fanatics | Co-Founder of @REFORM | Innovator, Investor and Philanthropist

Joined November 2015
Photo by Michael Rubin (@michaelrubin)Photo by Michael Rubin (@michaelrubin)Photo by Michael Rubin (@michaelrubin)Photo by Michael Rubin (@michaelrubin)Photo by Michael Rubin (@michaelrubin)Photo by Michael Rubin (@michaelrubin)Photo by Michael Rubin (@michaelrubin)Photo by Michael Rubin (@michaelrubin)Photo by Michael Rubin (@michaelrubin)
Sliding down at the 1 yard line with 8 minutes left isn't fair, but we’ve got you covered over here 🤝 We'll be refunding customers who lost their Trevor Lawrence Anytime TD bets in FanCash 🤑
TREVOR LAWRENCE GOES DOWN AT THE 1 WITH 9 MINUTES LEFT IN THE GAME. ANYTIME TD BETTORS ARE IN HELL 😭 (via @TSN_Sports)
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Michael Rubin retweeted
🚨 Excl: Players making 1st Champions League appearance this season to wear ‘debut patch’ on shirt as part of new 6yr UEFA/Fanatics contract. Patch then goes into signed Topps trading card - same in NBA poised be auctioned next week for ~$5m @TheAthleticFC nytimes.com/athletic/7556005…
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Michael Rubin retweeted
And there it is. Odell Beckham Jr., at age 33, has made the New York Giants 53-man roster (per @JordanRaanan). A remarkable story and homecoming for the New York icon.
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Michael Rubin retweeted
Jason Williams, the new owner of Cooper Flagg's NBA Debut Patch Autograph, spoke with @CNBC this morning to reveal more about the story of his legendary pull... "I ended up crying"
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Michael Rubin retweeted
BREAKING: James Harden has agreed to a new three-year, $97 million contract to return to the Cleveland Cavaliers, with a player option and a trade kicker, agents Mike Silverman, Troy Payne and Brandon Grier of Equity Sports told ESPN.
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“I went to the floor like a baby in the fetal position” 😭 The new owner of Cooper Flagg’s NBA Debut Patch Autograph spoke to CNN this morning to reveal the story of his life-changing find!
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Michael Rubin retweeted
They put in the work to get here. So we called a few @NFL legends together to help welcome this year's rookies to the league.
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Michael Rubin retweeted
Excited to announce @BGCGroupInc's new partnership with @Fanatics. Fanatics has built the premier retail and consumer platform in sports and entertainment. Combined with BGC's institutional expertise and market-leading data business, we're creating a powerful partnership to help shape the future of prediction markets. Thrilled to partner with @michaelrubin, @Matt_W_King and the Fanatics team to take prediction markets to the next frontier. Read more here: bgcg.com/fanatics-to-acquire…
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Michael Rubin retweeted
BREAKING: LeBron James is joining the Philadelphia 76ers for his historic 24th NBA season. LeBron makes it official by signing his first ever 76ers trading card. One collector who purchases the base edition will receive this 1-of-1 autograph.
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Michael Rubin retweeted
Big Dez!!! everyone talks about the show but not enough people talk about this woman right here helping to keep it together behind the scenes👏🏾 because one thing about the CEO of rocnation, Desiree Perez; when it’s time to lead, she doesn’t hide behind that title, she steps up! Love her ❤️
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Michael Rubin retweeted
Cristiano Ronaldo wearing special legacy badge on his shirt today. 👕🇵🇹
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From @TheAthletic: Knicks championship gear has become the top seller across all sports within the first 24 hours of a title, according to the sports merchandise giant Fanatics, breaking a record previously held by the 2025 Philadelphia Eagles. nyti.ms/4uGuwQW
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Michael Rubin retweeted
EXCLUSIVE: The Knicks’ first NBA ring in 53 years has caused a record-breaking shopping frenzy, according to Fanatics. New York's championship gear set Fanatics’ all-sports 24-hour sales record, surpassing the 2025 Philadelphia Eagles. Read for free: nyti.ms/3Q65dJT
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Sunday, July 19 in NYC is going to be absolutely nuts! 10:00 a.m. – Fanatics Fest at Javits Center 3:00 p.m. – World Cup Final at MetLife Stadium 7:20 p.m. – Dodgers vs. Yankees at Yankee Stadium 7:30 p.m. – Bon Jovi at Madison Square Garden 8:00 p.m. – Ariana Grande at Barclays
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Michael Rubin retweeted
Incredible news for football lovers everywhere. Topps on Top 🔥
BREAKING: FIFA, Fanatics, and Topps have signed a long-term, exclusive collectibles deal covering trading cards, stickers, and trading card games. The partnership officially begins in 2031 and will include both physical and digital collectibles... and YES, there will be World Cup Debut Patch cards! 🤯 We can’t wait to show you what else we have in store… ❤️
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Michael Rubin retweeted
FIFA and Fanatics have signed a long-term exclusive license allowing Topps, owned by Fanatics, to produce trading cards, stickers and trading card games for the World Cup and other FIFA events starting in 2031. spr.ly/6011BBcb5X
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Michael Rubin retweeted
Topps announced its return to the NFL as the league’s exclusive trading card licensee. Upcoming cards will feature Rookie PREM1ERE patches worn in players’ first games — as well as NFL Gold Shield patches honoring 2024 AP award winners.
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Michael Rubin retweeted
Imagine waiting for the elevator and you're greeted by Tom Brady, Jalen Hurts, Saquon Barkley, Joe Burrow, and Jayden Daniels... 😳
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Michael Rubin retweeted
When the rewards roll out, Fran rolls in. Catch Taraji P. Henson as the brand new face for Fanatics Casino.
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Michael Rubin retweeted
Team USA will wear game-worn U.S. Olympic hockey sweaters to LoanDepot Park today for the WBC final against Venezuela. Center fielder Pete Crow-Armstrong and Olympic gold medalist Jack Hughes are partners with Fanatics, which delivered the jerseys for every member of Team USA.
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