Founder of Fragment, a collective that helps brands capitalize on the chaos of modern media. Aspirational Mensch.
New York
Joined October 2009
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Launched an anthem repro-rights spot for @FwdMidwifery. Partnering with political consulting firm Slingshot Strategies gave us audience insights that led to a crucial voting audience - older white women. This needs to be see before the election. Please share, it's critical
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I have two conflicting takes on this:
1) Decline in TV spending is not great for creative agencies at all
2) The importance of demand generation through brand advertising will rise as retail media is a pure spend play.
Retail Media trending to outspend linear TV. Insane. Grocery store chains winning out over TV networks? What a narrative.
This announcement during upfront week is 👀
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The world building that @vacation_inc does is second to none
In 1925, a legendary product was born on the French Riviera, becoming an instant hit with the St. Tropez jet set.
In 2019 it was discontinued citing 'lack of consumer interest'. Single tubes started selling on eBay for over $300...
Today, we bring it back.
Story time... 🧵
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AI is going to be great for flooding the market with shit ads like this
You’re not gonna believe this.
it’s all AI. and you can leverage this in your marketing too.
imagine what we will be able to do 1 year from now
Readers added context they thought people might want to know
This is not "all AI".
The person on the video is real, you can hire her to make a video here:
fiverr.com/amarie1717
The video was generated by AI indeed, by this service that licensed her appearance and trained an AI model to generate such videos:
arcads.ai
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The biggest shift in advertising this year will be a departure from strict adherence to the science of marketing/brand growth laws and a total embrace of nihilistic chaos. Too many things have worked for a set of rules to apply
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This is such a good example of how I think OOH should be used. Do one billboard, make it cool/weird etc/ Capture it, broadcast online, profit.
This quoted post is unavailable.
I don't know enough about finance to write deeply about this but economic conditions have led to basically every company in the US acting as a bank theatlantic.com/ideas/archiv…
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Dating as brand partnership is a 2023 marketing trend I couldn’t have predicted
Since Taylor Swift showed up to Sunday's Chiefs-Bears game:
• 400% spike in Travis Kelce jersey sales
• Kelce's podcast ranks #1 overall on Apple
• Kelce adds 383K Instagram followers
• 24.3M viewers watch, #1 game this week
• 63% jump in female viewers age 18-49
• 3x increase in 'Chiefs' searches on web
• 3x increase in Chiefs sales on Stubhub
• Chiefs sold more tickets in a single day since start of season
More » gofos.co/3ZvYAka
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Apart from the valid cause (I support) this is a brilliantly executed piece of communication
