"...brands must not take the engaged, ‘dialled-in’ consumer for granted; audiences still expect relevant and authentic ads." Shanil Chande, commercial director at @hawkplatform weighs in on #advertising in the #metaverse in our latest EYE Views piece >> mobileindustryeye.com/eye-vi…

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The @kochava Summit Series kicks off next week - 5 essential talks to equip #advertisers with growth strategies for 2022 and beyond. Reg here for free » mobileindustryeye.com/kochav… via @MobileIndEye

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"The opportunity for brands will come down to how engagement will be measured and how brands will leverage the metaverse across their advertising objectives." @kochava's Brian Cox discusses advertising in the metaverse in our latest post >> mobileindustryeye.com/eye-vi…

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"...Harness these new opportunities to entertain and engage people but don’t be intrusive." Ad wisdom from James Chandler, CMO at @IABUK in our latest post on #Advertising in the #Metaverse. mobileindustryeye.com/adinmo…

Kochava's Summit Series kicks off on Jan 18th with a session looking at how to accelerate growth in the year ahead. Register free and check out the other sessions here >> mobileindustryeye.com/kochav…

EYE Views: Advertising in the metaverse with comment from @kochavaofficial @AdInMo_Media @Anzu_io @IABUK and many more #advertsing mobileindustryeye.com/eye-vi… via @MobileIndEye

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