Moi Mythical | Building in public — business, events, sales & money | UFC + sports business | Streaming Mon/Wed/Fri on YouTube
Joined December 2013
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This is the part nobody posts about: a year of experiments that didn't work, then one combo that did. $19 MRR to a $1M company isn't luck — it's staying in the game one experiment past the point most people quit.
This guy just kept experimenting and didn't give up. found the right combo that works, the people who bring out the best in him, and just kept going. distribution and customer feedback, that's it
most people quit one experiment too early
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Warren G got a $350K advance. 'Regulate' reportedly made over $100M — and helped pull Def Jam out of debt. His advice to Snoop and the Death Row artists before all that? Get lawyers. The music made him famous. The paperwork is what made it pay.
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ESPN called AJ Dybantsa's buckets elite. He quote-posted it with five words: "don't matter. need more dubs." Highlights get the clicks, wins get the respect. A freshman talking like that is already ahead of most vets.
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The best operators I know don't wait for the client to ask. They send the update before the question exists: here's where we are, here's what's next, here's the one thing I'm waiting on. Speed isn't rushing — it's respect, and clients can feel the difference.
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This is the recording-day version of the same lesson. The reps only compound if people can see them — a channel, a business, a brand. Do the work, then show the work. The knowledge is already in the room; the reach comes from saying it out loud.
A lot of small businesses are sitting on years of knowledge that nobody outside their company ever sees.
Think about a web developer who’s fixed hundreds of slow websites.
An accountant who’s helped dozens of businesses organize their finances.
Or an agency owner who’s spent years figuring out why certain marketing campaigns fail.
They know things their potential customers would genuinely benefit from learning.
But most of that knowledge stays inside client calls, private messages, and completed projects.
Then, when it’s time to market their business, they start looking for trending topics.
I find that interesting.
Someone who’s solved the same customer problem 50 times probably has more useful things to share than they realize.
Imagine a web design agency.
Instead of publishing another generic post about why every business needs a website, they could explain:
Why a beautiful homepage sometimes fails to generate inquiries.
What actually makes a contact form easier to complete.
Why visitors abandon a website before reaching the pricing page.
These aren’t random content ideas.
They’re lessons learned from doing the work.
And they’re exactly the kinds of problems potential customers might be trying to understand.
I’ve been thinking about this while building Verthilix.
With Vlozy, I’m working on helping businesses turn useful ideas into short-form videos.
With BloGoose, I’m focusing on creating search-driven content around questions people are already asking.
But the part that interests me most isn’t the automation.
It’s the possibility of helping small businesses share knowledge they already have without spending hours turning every idea into something publishable.
Because I don’t believe every business needs to become a media company.
A good accountant should be able to focus on accounting.
A developer should have time to build.
An agency should be able to serve its clients.
And their experience shouldn’t go unnoticed simply because they don’t have a dedicated content team.
Here’s something worth trying this week.
Think about one problem you’ve solved for a customer recently.
Not the service you delivered.
The actual problem they were struggling with.
Could you explain what caused it, what you learned, and what someone else could do differently?
That might be more valuable than your next promotional post.
If you’re running a SaaS, agency, or service business and want to turn your expertise into consistent video and search content, DM me GROWTH with your website.
I’d love to understand what you do and see whether Verthilix could help.
And I’m curious:
What’s something you’ve learned from running your business that you wish more potential customers understood?
#Entrepreneurship #SaaS #ContentMarketing #SmallBusiness
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Jay-Z's firm reportedly circling LVMH's 50% stake in Fenty Beauty — a brand doing $570M a year. First it was Cristal to Ace of Spades. Now it's not endorsing the room, it's buying half of it. Rihanna keeps her 50. That's the whole lesson: ownership compounds, checks don't.
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No Luka, no problem — because Austin Reaves put up 43 last night in Detroit. Undrafted. No hype machine. Just a guy who kept getting better until 'next man up' meant him. Lakers win their 5th straight, 121-116. That's what betting on yourself looks like when it pays off in public
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Monday is recording day. Camera on, phone down, topics locked. No shortcuts, just reps — the channel grows the same way a business does, one solid session at a time. youtube.com/@Moi-Mythical
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The best operators I know treat Sunday like a dress rehearsal, not a day off.
Walk the room before the event. Test the mic before the crowd. Check the details nobody will notice — until they go wrong.
The show looks effortless because the prep wasn't.
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Two lessons in one story, and the second one is the whole career: "Before you succeed, you must first learn to fail." Jordan didn't just teach Shaq how to compete — he taught him how to lose, then come back for it.
Shaquille O'Neal reveals Michael Jordan told him "don't ever help nobody up" after Shaq fouled him to prevent a dunk
"I can proudly say I only been dunked on three times in 20 years. Three times. Jordan, Derrick Coleman, and a dude named Tim Perry."
"Next time he came through, I had to lay him out. I laid him out, I went to help him up. He said, 'Don't ever help nobody up.'"
"We beat them, and the next year they came back and swept us, and he put his hand on my shoulder and said, 'Before you succeed, you must first learn to fail.'"
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Steph Curry dropped 41 last night — 19 of them in the 4th and OT — and the Warriors won their 7th straight.
He's 38. The league keeps drafting guys to replace him, and he keeps answering with the same shot.
Longevity isn't luck. It's the work nobody films.
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Sunday is the operator's reset button.
Close the open loops. Update the people waiting on you before they have to chase you. Write Monday's first three moves down tonight.
Monday doesn't feel chaotic when Sunday did the communicating.
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This is the whole game in one image. Independence at the top, and the best deal outside it is the one that protects ownership and creative control. The check is the smallest part of the deal — the terms are the deal.
🚨 Hip-Hop does not rate pop music deals. It rates independence and freedom of artistic expression.
🔺 On the pyramid of deals, independence sits at the top. The next best position outside full independence is the PG Lang agreement — ownership structure, creative control, and cultural alignment in one. Drake filed a lawsuit specifically to uncover the details of that deal. He was disappointed. The arrangement did not match the commercial model he operates under.
🎭 He has since shifted to pop-culture positioning narratives that treat the field as if Taylor Swift and Bad Bunny no longer exist. That framing does not change the math. In-perpetuity label ownership does not become a better deal after 40. It becomes a longer obligation.
📉 Drake tested performance without full label support on a handshake basis and the results were limited. That is why Iceman carried a nearly two-year rollout, jet-lag music from extensive touring, and heightened promotion. The campaign relied on scale, alleged streaming tactics, and coordinated narratives rather than independent demand. Universal still controlled the radio and playlisting infrastructure because the masters remain under their ownership.
📜 Glasses Malone, the leading voice currently legislating hip-hop standards, has drawn the same line: rap records and commercial volume do not automatically place an artist inside the culture. Hip-hop is a practice with rules, history, and a preference for control over the work. Pop deals optimize for reach and perception. They do not rewrite the ranking system.
✅ The standard remains the standard. Independence and artistic freedom still sit above label perpetuity.
#HipHopStandards
🚨 Independent analysis on the Drake filing:
UMG owns the masters. That’s business structure, not hip-hop induction. Pop-performing commercial rap under major-label control does not automatically enter the culture’s rankings system.
The standard remains the standard.
Nipsey's family reportedly turned down $20 million from Netflix and Disney for his documentary — because they want to release it independently.
That's ownership in action. The biggest check isn't always the best deal. Sometimes the best deal is keeping control of the story.
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My favorite story in sports is still the undrafted guy who becomes indispensable.
No hype machine. No guaranteed spot. Just showing up, getting better in the margins, until the team can't picture the rotation without him.
That blueprint works way beyond basketball.
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Weekends expose your follow-through.
Anybody can reply fast on a Tuesday morning. The operators who win are the ones who still close the loop on a Saturday, when it's easier to say 'I'll get to it Monday.'
Clients remember that difference.
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A champion at the top of two divisions, and the voice he listens to most is his mother's. That's not the end of a career — that's a man who knows exactly what he's fighting for. Respect.
🚨 Islam Makhachev doesn't know exactly how many fights he has left, but knows he is "at the finish line" of his career
He also says his mother wants him to retire, and he will soon "obey her word"
"There aren't many things that could give me motivation in this sport. I just want to fight the contenders, but I don't see any new names.
My mother has always been against me fighting. I've always listened to my mother, so soon I will obey her word."
(via @RedCorner_MMA)
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Islam Makhachev is 29-1, a champion in two divisions — and he's talking about walking away soon, because his mother asked him to.
That's not quitting. That's knowing what the wins were for.
Leave on your terms, with your people proud of you. That's the real championship.
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