Year 2 in Domaining — From Excitement to Strategy 📈 Two years ago I jumped into domain investing. Today, I’m at 535 domains. This year wasn’t about hype. It was about structure, data, and long-term scaling. 📊 Portfolio Snapshot: • Portfolio size: 535 domains (was 300 last year) • Total investment to date: $21,000 • Avg acquisition cost: ~$36/domain • Domains sold (2 years): 8 • Annual STR: ~1% • Avg gross sale price: ~$2,127 • Avg net sale price: ~$1,701 • Total gross revenue: ~$17,015 • Total net received: $13,612 Almost all sales came from @afternic One sale from @Sedo One sale from Dan @afternic clearly wins for exposure and conversion in my case. 🔥 A Surprise Platform This Year: One of my best surprises of 2025 was @unstoppableweb . Because of their promotional offers and Domain Member Club model, I progressively moved a large portion of my portfolio there. Today, ~65% of my domains are held in my Unstoppable account. What I appreciate: • Competitive pricing • Domainer-friendly initiatives • Constant platform improvements • Responsive support (special thanks to @ntropiq ) They’re clearly building long term and I like aligning with platforms that think long term. 📈 What Changed This Year: Year 1 was emotional. Year 2 became mathematical. I now look at domaining like this: • If AVG sale price moves to $2,500–$3,000 • If STR increases to 1.3–1.5% • Even with acquisition cost rising to $60–$70 The model becomes exponentially stronger. At 535 names: 1.5% STR = ~8 sales/year At $3,000 avg = $24,000 gross/year. That alone makes the portfolio self-sustaining. This is where compounding starts. 💡 Key Realizations: • Name selection is everything. The money is made in the buy. • Scaling requires stomach. There are >60 day dry spells. • Average acquisition cost will rise over time. Cheap inventory builds cash flow. Better inventory builds future upside. • .COM is still king but I’m slowly studying selective alternative extensions. 🔥 Marketplace Insight: I tested different landers. For my portfolio: @afternic = highest sell-through @spaceship = I haven’t moved all my domains there yet, but I’ve already received two four figure offers. It looks promising and I really like the self-brokering option and lower commission fees. @Sedo = occasional sell @atomHQ = Beautiful UX and features, but the exposure has been less consistent for me. I haven’t moved many of my domains to Premium or used their nameservers for most of my standard listings but I’ll definitely be using them more and more. Data > opinion. 👨‍👧‍👦 Personal Note: Balancing domaining with family life and a full time job isn’t easy. But building digital assets that scale over years (not weeks) changes your perspective. This is not a get rich quick game. This is asset accumulation. 🚀 2026 Vision: • Raise AVG sale price • Improve quality • Be more selective • Increase STR • Let reinvestment compound By 2027/2028, this portfolio should look very different. Domaining is volatile. But calculated risk + reinvestment + patience = leverage. My @NamePros post: namepros.com/threads/year-2-… Wishing you all strong closes and smart buys this year. What would you improve if this was your portfolio?

If you're open to selling, just send me a DM with your names. I'll review them. Criteria: One word or 3L/4L names only. The keyword should be registered in at least 60 extensions. Budget: up to 250$. Please respect my criteria!

I think we're still in the very early stages of .si adoption and it'll take some time before we see more end user sales like this one. I'm confident more will come especially for strong one word and premium .si domains.

Big thanks to Matt from @afternic for his efforts in getting this deal across the finish line! 🙌

The transaction has been canceled just as some of you predicted. I really don't understand why @afternic can't find a solution for situations like this when other platforms seem able to handle them. What's even more frustrating is that they didn't even reach out to the buyer to ask whether they would be willing to wait until the transfer lock expires. Really disappointing!