Sr. Director of Global PR, GeForce at NVIDIA covering Games, Graphics & GPUs.
San Francisco, CA
Joined April 2009
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It’s an incredible experience to launch a new platform. Especially one as special as RTX Spark.
The most special thing is experiencing Nvidians from all over the company work together to produce incredible events, involve partners, media, and the community. I love this industry
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Ben Berraondo retweeted
Microsoft Surface Laptop Ultra Review: Complicated, yet So Damn Worth Getting Stuck In gizmodo.com/microsoft-surfac…
Ben Berraondo retweeted
Tom’s Hardware ran AgentPerf-Local, which measures how long the machine takes to finish complete agent workloads instead of just reporting tps.
On Qwen3.8-27B:
🟢 RTX Spark → 18.9 min
🍎 M5 Max → 24.7 min
🔴 Ryzen AI Max+ 395 → 42.1 min
And on the lighter Qwen3.6-35B-A3B:
🟢 RTX Spark → 8.08 min
🍎 M5 Max → 10.12 min
🔴 Ryzen AI Max+ 395 → 13.29 min
Same llama.cpp backend, built natively for CUDA / Metal / ROCm.
This is interesting because memory bandwidth alone didn't predict the winner.
The M5 Max has plenty of bandwidth, but still took ~31% longer than Spark on the Qwen3.8 run.
And Strix Halo took more than 2× as long.
⚠️ Tom’s tested a 15-inch RTX Spark laptop with a 140W adapter against a 14-inch M5 Max MacBook Pro with a 96W adapter.
RTX Spark is looking very strong.
🔗 Link in ALT
ALT https://www.tomshardware.com/laptops/we-test-the-rtx-spark-superchip-in-microsofts-surface-laptop-ultra-nvidias-windows-on-arm-platform-impresses-in-local-ai-but-gaming-isnt-its-strong-suit
Ben Berraondo retweeted
Come hang out with me at Best Buy in San Francisco this Friday!
We’re celebrating the @NVIDIARTXSpark launch with demos, a meet and greet, and FIVE laptops signed by Jensen Huang up for grabs. See you at 10a!
#GEforcePartner
San Francisco, celebrate the launch of RTX Spark with us!
💻 Explore a new beginning for Windows PCs
🎁 Your chance to win an @ASUS ProArt P14 RTX Spark laptop signed by Jensen Huang
📍 Friday, October 16, 10 a.m. PT • Best Buy, San Francisco
Everyone
Giving the people what they want. Yes, the new @Microsoft Surface Ultra laptop charger can be tugged out.
Ben Berraondo retweeted
What was the first PC game you couldn’t stop playing? 🕹️
Drop its name and a quick memory for a chance to win an @ASUS ProArt P14 RTX Spark laptop signed by @JensenHuang.
Use #ShareYourSpark in your reply, or use the hashtag in your own original post. Photos/Screenshots are encouraged, but not required!
Ben Berraondo retweeted
Awesome day, @satyanadella!
Windows sparked a platform shift that created a new industry for NVIDIA. Then we invented programmable shading GPUs for DirectX, which led to CUDA.
Then we partnered to bring GPU supercomputers to Azure, which helped OpenAI train GPT. That collaboration inspired us to reinvent Windows for the age of personal agents.
4 years. Thousands of engineering years between us.
So proud of what we built together.
Great to partner with NVIDIA as we kick off this next chapter for Windows.
Thank you @JensenHuang and @sriramk for joining us today!
Looking forward to showing off (and saying) local AI over the coming days
If you need any more evidence about how exciting local AI (and llamacpp) is! From the @Microsoft windows launch today with @satyanadella @sriramk @JensenHuang
Ben Berraondo retweeted
Take us back: What was your first @Windows PC and what did it spark a love for?
With NVIDIA RTX Spark launch coming soon, we want you to share your story for a chance to win an @ASUS P14 RTX Spark laptop signed by Jensen Huang.
Reply with your memory and include #ShareYourSpark, or use the hashtag in your own original post. Photos are encouraged, but not required!
Ben Berraondo retweeted
I have a very interesting role opening up for someone with a unique combination of skills. If you love PC gaming, pixel-peeping image quality, measuring performance, working with bleeding-edge technology, and want to help influence the next generation of gaming this is a stellar opportunity. jobs.nvidia.com/careers/job?…
Ben Berraondo retweeted
Let's go! Checkout my poster 😁 Captured with DLSS 5! #RTXPoster
Think you got the skills in @NBA2K 27? Show us!
Drop your poster-worthy plays for a chance WIN this one of a kind custom GeForce RTX 5090...
Some of our favorite plays may even show up on the Wall of Fame...
Ben Berraondo retweeted
We tested DLSS 5 in NBA 2K27 with every RTX 50-series GPU — first official release comes with a big performance hit, but almost every Blackwell card can run it at 1080p tomshardware.com/video-games…
If you’re at PAX, go and find @GeForce_JacobF !
Sad I can’t be there this weekend. Too much travel has caught up with me 🤒
Ryan is one of the few people who saw the DLSS 5 preview irl back in March - his in-depth take here is worth a few minutes of your time
DLSS 5 is shipping now, and I've spent a few days with it in NBA 2K27, the first game built to use it, running on a single RTX 5090.
The community mods that have been floating around showed the raw capability of @NVIDIAGeForce neural rendering, but NBA 2K27 shows what it looks like when a studio is directing where and how strongly it applies. Skin, hair, jerseys, the ball, even the spectators courtside benefit, and the performance cost is real (about half my frame rate at native 4K) but worth it.
I wrote up my full impressions, the developer control story, and why I think the developer-led approach is the right one.
👀
.@NBA2K 27 puts you courtside with NVIDIA DLSS 5 on GeForce RTX 50 Series and GeForce NOW.
DLSS 3D-Guided Neural Rendering infuses lifelike lighting and materials, tuned by the game’s developer, bringing new levels of detail to each fast break, ankle breaker, and game-winner.
I’ve been lucky enough to work in gaming and tech for over 2 decades; seeing a next-gen leap does not happen very often.
The team working on this are incredible - what ran on 2 x RTX 5090 in March is now across all 50 series and getting faster - more than a 5X leap in 6 months
DLSS 5 can look good, but slashing fps by up to 73% on an RTX 5080 rig is simply no bueno in 2026 pcgamer.com/hardware/graphic…
