i send millions of cold emails/day.
Joined October 2025
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The self proclaimed "Cold Email King" just charged back over $80,000 from the man who ran his entire email infrastructure
That man is me
I seen the disputes hit my dashboard and I swear to god I laughed out loud
Jack Bricknell. JN Jack. @jn_jackk
I was the FIRST person to ever supply this man with large scale infrastructure. September 2025. Every campaign his little kingdom ever sent ran through systems I built
And bro averaged a 0.001% reply rate on them
Do u understand how rtarded you have to be to pull 0.001% on infrastructure that prints money for every single other person who touches it
The king of cold email cannot write a cold email are you crazy are you dumb
Oh ? The infrastructure was the problem ?
Buddy I built my own verifier and tested ur little OmniVerifier against it, the tool doesnt verify sht, ur tech is fake ur results are fake ur crown is fake
So instead of locking in and getting better at his ONE job this grown man went to Amex and reversed every invoice since day one
Fcked me for $80K+ overnight, the person who kept his whole operation alive
But
His own coaching students came to me and told me this is literally what he teaches
Pay every vendor with Amex so u can reverse it all once ur done using them
Make ur own clients pay bank transfer ONLY so they can never get a cent back
Collect 5 figures deliver nothing churn repeat
Any rtard on earth can run 100% margins when stealing ur costs back is the business model that is called fraud son
And my DMs bro
My fcking DMs
10+ people in a few days with the same story word for word
Sold him LinkedIn accounts, delivered "a day late", full chargeback
Sold him review botting, full chargeback
His own staff, never paid
His agency clients, real companies that paid 5 figures, zero work done, churned like they were nothing
multiple 6 figures collectively and new victims in my inbox every single day
Now hes blocking people and hiding threads like a scared little rat
Bud I have everything saved
You cannot delete what lives in my drive
If ur his customer rethink who ur backing
If he owes u money protect urself while u still can
If he ran this same play on u, DM me and get ur records together, there is a serious case being built against him and his company and u may be able to recover
Jacky I know ur reading this so read slow
U cannot charge back a subpoena
Full exposé next week. Everything goes public, receipts and all
U got cocky and stole from the wrong one
See u next week bud 🫡
You emailed 16 people at the same company on the same day.
Their IT guy's system noticed before they did.
6 identical emails from strangers hit one domain at once. That looks like phishing. Their filter learns your domain in minutes.
Stagger it. 1–2 contacts per company per day. Different angles for each role.
You're not being careful. You're being caught.
Outlook isn't banning you.
You're emailing the wrong people with it.
Outlook cares WHERE your emails go...
Everyone panicked about the Outlook ban wave and doubled down on Outlook. Backwards, mfers.
Outlook cares WHERE your emails go.
Outlook → Outlook recipients? Fine. Lands.
Outlook → Google and custom domains? You're cooking your own tenant. *smells smoke*
I know guys doing 5 figures a day he's in the home service niches.
Roofers. HVAC. Plumbers. Landscapers.
Zero Outlook inboxes. Just Google and SMTP.
Why? Because Gary the plumber runs his business on Gmail. He doesn't have Outlook. He doesn't know what a tenant is. He has a truck and a dog.
Meanwhile enterprise and finance? Heavy Outlook. That's where Outlook inboxes earn their keep.
So pick your weapon based on who you're hitting:
Small businesses and local services → Google + SMTP
Enterprise, corporate, finance → Outlook
Mixed list → split it by recipient provider and route each one
You don't bring a sniper rifle to a knife fight.
Check your list. Then buy inboxes. Not the other way around.
Burn the boats.
Your cold email isn't failing. Your offer is just dogshit.
Your infra is clean. Your list is verified. You're landing in the inbox.
And you're STILL getting nothing.
Because 90% of you are asking a total stranger for something massive:
"Hop on a 45-minute strategy call."
"Book a demo with our team."
"Let's explore a partnership."
BRO. This person has never heard of you. You're a random email sitting between a Slack notification and an invoice. And your first ask is 45 minutes of their life?
No.
The only job of a cold email is one tiny, stupid-easy yes.
Here's what that actually looks like:
"Can I send you 10 companies in your area that are hiring right now? Free."
"Mind if I send you 3 leads that fit exactly who you sell to? No strings."
"I recorded a 2-minute video on what I'd fix on your site. Want it?"
"Want the list of companies that just raised in your niche this month?"
Free. Useful. Zero risk. Something they'd actually WANT.
Saying yes is easier than ignoring you.
That's the whole game.
And before you start saying, "uHh i dDonT haVe aCcesS to TheSe lEaD maGnetS"
STOP. Just FUCKING STOP.
You have nothing to offer them, and you expect cold prospects to drop their panties to your calendar link?
You might as well start drawing proposals with your purple crayons because you're living in kookooland.
Then once they say yes?
NOW you go to work.
Send the thing. Call them within minutes. Text them. Follow up. Book the meeting while they still remember your name.
You don't earn 45 minutes in email one.
You earn it after you've already given them something worth their time.
Stop asking strangers to marry you on the first date.
Offer them a free drink first.
No inbox provider will save you.
No sequencer. No AI tool. No guru course.
They also won't stop you.
Fix your offer. Send the emails. Call the leads.
No matter what Google or Microsoft changes next, your pipeline is 100% on you. Make it full.
Rest in peace, Adam Robinson and his family.
And Helen, Emma and Charlie.
I didn't want to make a post about this. But he was one of the real ones in this space, and he deserves to be remembered for what he actually showed us.
He bootstrapped Retention.com and RB2B to tens of millions in revenue.
No VC. No investors. No board telling him what to do.
He owned it. All of it.
And he did it in public. Posted his real numbers. Shared what worked and what didn't. Days ago he was still putting out free stuff to help people grow.
That's the lesson I'll carry from him:
You don't need anyone's permission or anyone's money to build something great. You need a real product, the guts to sell it, and the patience to keep going.
Build it. Own it. Help people on the way up.
Hug your family tonight.
Rest easy, Adam, and to his family.
Bending Spoons could run Apollo.io with 20 people, for $100m+ profit per year.
Yet Apollo has 800 employees and is likely break-even at best. WHY!??!
Because Apollo - like so many other SaaS companies - is stuck in the “Zombie Trap”.
What’s the Zombie Trap?
- A company raised $ XXX million during COVID/ZIRP
- The last round was a unicorn valuation at over 10x rev
- Growth slowed, whacked people, got to breakeven
- Valuations collapsed - ZoomInfo w/ 10x their rev now has lower market cap than Apollo’s last round
SO WHAT THE HELL IS APOLLO SUPPOSED TO DO???
Tim Zheng was so confused by what to do that he stepped down as CEO.
I don’t blame him.
The pickle Apollo is in is that they literally CAN’T do what they SHOULD do … Which is what Bending Spoons WILL do when they buy this company (and many others like them).
BENDING SPOONS PLAYBOOK FOR APOLLO:
1/ Reduce staff from 800 to 20 (yet ship features customers actually want FASTER)
2/ Go entirely PLG, focus on contact data, stop trying to be Clay
3/ Increase pricing sophistication to offset ENT rev collapse
4/ Crank 100+m profit/yr out of a great brand that’s lost its way
Once Bending Spoon CEO Luca Ferrari gets on a podcast and explains that he can actually run companies this way, it becomes obvious to the listener that the company should have done this on their own.
But they can’t.
Why?
BECAUSE VC’S WON’T LET THEM.
Founders sign up for a system where making $100m of profit per year is so far out of the range of acceptable outcomes that it’s not even a consideration.
Instead, Apollo, and other Zombies like them:
- Hire new leadership, many from companies than have actually been Spoon’d
- Myopically focus on the one company in their space with increasing valuation (in this case, Clay)
- Ferociously build to try to create a copycat value proposition (which dilutes their brand and confuses the shit out of customers and prospects)
- Aggressively market their “platform”, publicly making claims that they are not what 99.9% of their customers think they are (in this case, a contact data company)
- Pray that they will be as lucky as the few and far between who Salesforce acquires (like Qualified or Braze etc etc)
Meanwhile, I’m licking my chops.
Apollo is the undisputed leader in contact data for the segment we’re going after with MoltSets.com, and they have completely forgotten they sell contact data. Just look at their site.
It’s giving me the opportunity to hit THEIR market with a value prop VERY SIMILAR to the value prop that got them where they are today.
Which doesn’t resemble what they’re currently selling.
DATA IN '22:
ZoomInfo - $20k
Apollo - $99/m unlimited per seat
DATA IN '27:
ZoomInfo - $20k
Apollo - $99/m for 4000 credits per seat (shrinking by the month)
MoltSets - $27/m unlimited, unlimited seats
(Try MoltSets here for free: moltsets.com/)
YOU: Ok Adam, you have cheap data. I’m sure it’s shit!
ME: We’ve been rapidly improving our dataset as we hear customer feedback.
The biggest complaint were “stale profiles”, or verified/deliverable emails that were the last role...
That problem will be mostly solved 11/1, and by Jan 1 we will be refreshing profiles every 3days.
The insane thing?
Starting Dec 1, we’re going to re-validate all email addresses of 150m global contacts EVERY 7 DAYS.
MoltSets will be the highest quality B2B contact database in the world.
At $27/mo unlimited.
Where does that leave Apollo?
You tell me.
84/100 beta testers are in, got a few more slots left, if you are using millionverifier/reoon or any cleaning tool, you are getting rinsed try this instead.
dm/comment i'll give you access
I built the cheapest, most accurate email verifier on the market.
Especially on Outlook. Where every other tool is basically flipping a coin and charging you for the flip.
Just shipped a huge update today.
Looking for beta testers. Comment or DM me and I'll throw you free credits.
Bring your dirtiest list. I dare you.
I'm genuinely losing my mind watching people sleep on SMTP.
You're paying Google $3 an inbox to send 15 emails a day.
You're paying Microsoft to send 2–3 a day and praying it doesn't change the rules again next Tuesday.
Meanwhile SMTP is sitting in the corner like the ugly guy at the party who secretly owns the building.
DIRT cheap.
10–15 cold emails per inbox per day.
Your OWN servers. Your OWN IPs.
Microsoft had a meltdown last week? SMTP didn't even look up from its phone.
"BuT sMtP dOeSn'T wOrK."
Bro. You set it up on localhost with your host's default hostname, skipped warmup, blasted 50K emails on day two and then called it a scam.
That's like buying a Ferrari, filling it with orange juice and blaming Italy.
Set it up right. Real HELO. Proper reverse DNS. Warm it for 3–4 weeks. Clean lists.
And suddenly you've got the cheapest, most reliable volume in cold email while everyone else is paying 5x more to get rugged by Microsoft every quarter.
Gents. It's not dead.
You were just lazy.
SMTP is the most underrated inbox type in cold email.
Everyone fights over Google and Outlook like it's Black Friday at Walmart.
Meanwhile the guys quietly printing money are running SMTP and laughing.
Here's what nobody tells you:
It's cheap. Stupid cheap. A fraction of what you pay for Google.
You send 10–15 cold emails per inbox per day. Way more than the 2–3 Outlook lets you get away with now.
And here's the big one:
When Microsoft has a meltdown, SMTP doesn't care.
Your own dedicated servers. Your own IPs. Nobody else's crackdown takes you down overnight. Last week while half of cold email was crying about Outlook, SMTP just kept sending.
The catch?
You have to treat it right. Proper warmup, 3–4 weeks minimum. A real HELO. Reverse DNS that actually points back. Clean lists. It rewards people who know what they're doing and punishes lazy mfers.
That's exactly why it's underrated. Most people set it up wrong, burn it in a week and decide "SMTP doesn't work."
It works. You don't.
Run it as 30% of your stack and it absorbs your volume spikes, protects your Google and Outlook inboxes, and makes your cost per send collapse.
So here's the deal.
First 10 people get 100 SMTP inboxes for $50. (Around 1K sends/day)
Dedicated IP. Full DNS setup. Done for you.
Comment "SMTP" and follow me. I'll DM you.
10 spots. When they're gone, they're gone.
maildeck.co you can grab 100 inboxes (1.5K/day sends) for $50/mo
maildeck.co you can grab 100 inboxes (1.5K/day sends) for $50/mo
I'm genuinely losing my mind watching people sleep on SMTP.
You're paying Google $3 an inbox to send 15 emails a day.
You're paying Microsoft to send 2–3 a day and praying it doesn't change the rules again next Tuesday.
Meanwhile SMTP is sitting in the corner like the ugly guy at the party who secretly owns the building.
DIRT cheap.
10–15 cold emails per inbox per day.
Your OWN servers. Your OWN IPs.
Microsoft had a meltdown last week? SMTP didn't even look up from its phone.
"BuT sMtP dOeSn'T wOrK."
Bro. You set it up on localhost with your host's default hostname, skipped warmup, blasted 50K emails on day two and then called it a scam.
That's like buying a Ferrari, filling it with orange juice and blaming Italy.
Set it up right. Real HELO. Proper reverse DNS. Warm it for 3–4 weeks. Clean lists.
And suddenly you've got the cheapest, most reliable volume in cold email while everyone else is paying 5x more to get rugged by Microsoft every quarter.
Gents. It's not dead.
You were just lazy.
You paid $8 for a Microsoft tenant.
Congrats. You didn't buy infrastructure. You bought a lottery ticket for the next ban wave.
You might've heard: a major provider went down recently and people lost ALL their tenants overnight. Every inbox. Every domain. Gone.
And everyone was shocked.
Gents. You paid $8. What did you think was behind that price?
Here's how cheap tenants actually work:
Your provider buys the cheapest licenses on the market from vendors who sell to every cold emailer on earth. Thousands of senders, same pool, same license type, same patterns. Sometimes they share your tenants with other users and they put multiple domains on one tenant.
Microsoft flags the pool. The whole pool dies. You die with it.
That's what $8 gets you.
Now here's what we do, and why we'll never be the cheapest:
We work with real, established businesses running on Microsoft. Not cold email reseller pools. More than 30 of them, across different regions.
"But Sabo, why would a real business work with you?"
Because we pay them almost 2x the market rate for the license. Most of them make peanuts on licenses. For once they get a real margin, and we get capacity that looks exactly like a normal business.
On top of that, we use a different license type than the cheap ones everyone else buys to save a buck. Different license, different part of Microsoft's ecosystem, different risk.
So when the cheap pools get wiped, we're not in them.
1,500+ users. 65M emails a day. And no tenant ban wave.
But here's the honest part:
Even with all that, Outlook is still the most volatile inbox type on earth. Microsoft changes the rules multiple times a year. Nobody is immune to that.
Which is why I don't run on Outlook alone, and neither should you.
My stack:
50% SMTP
30% Outlook
20% Google
One provider has a bad week, the other two keep sending.
So keep saving $2 on tenants if you want.
Just don't cry in my DMs when your $8 setup becomes a $0 setup overnight.
If you want proper infrastructure what the big boys are using, maildeck
This is why I tell you not to go with the cheap providers cause you get slaughtered
Microsoft sneezed last week and half of cold email caught pneumonia.
Inboxes paused. Sending stopped for a day. And my DMs filled up with grown men crying like a toddler who dropped his ice cream.
Let me explain something nobody wants to hear.
Microsoft changes the rules 2–3 times a year. Every year. Like clockwork.
It's not a surprise. It's a SEASON.
And every single time, the same guys get wrecked. You know who they are.
100% Outlook. One provider. One basket. Every egg.
Then Microsoft rolls out an update, the whole basket hits the floor, and they act like they've been personally betrayed.
Bro. You built your entire business on one company's mood swings.
Here's what the guys who didn't even notice last week were running:
Outlook for volume.
Google for their best leads.
SMTP as a buffer.
Microsoft had a bad day? Cool. Google and SMTP kept sending. Their calendar didn't even blink.
And here's why the mix matters:
Microsoft is the most volatile. Strictest filters on earth, scans your email before it even delivers, changes the rules more than anyone.
Google is the most stable. Cares about your domain reputation and whether people actually want your email. Barely ever pulls the rug.
SMTP sits in between. Your own servers, nobody else's crackdown takes you down overnight, but you have to treat it right.
Three providers. Three different risk profiles. One of them goes down, the other two carry you.
That's not a "nice to have," gents.
That's the difference between a bad Tuesday and a dead month.
So next time Microsoft does this, and it will, ask yourself one question before you go crazy:
Why was my entire business sitting in one inbox type?
Diversify, or keep catching pneumonia every quarter.
Your call.
SMTP pretty underrated iykyk
blows my mind that people still send to lists they haven't actually verified
ran a "normal" B2B list through emailshield this week. ~12K emails
8.6% invalid
2.1% disabled accounts
32% catch-all
that's almost 11% of the list that would've bounced straight off your domains. spamhaus wants you under 5%
and the part nobody talks about: 23% were microsoft 365 addresses
the exact inboxes most verifiers can't actually check, so they just slap "valid" on them and hope
if you're not splitting out your outlook leads, you have no idea what you're sending to
drop me a comment or dm if you early access for free...
I built the cheapest, most accurate email verifier on the market.
Especially on Outlook. Where every other tool is basically flipping a coin and charging you for the flip.
Just shipped a huge update today.
Looking for beta testers. Comment or DM me and I'll throw you free credits.
Bring your dirtiest list. I dare you.
Your competitors are personalizing every single cold email they send.
You're still blasting 100K raw Apollo leads with the same template.
And you're wondering why your reply rate died.
Let me show you what you're up against.
THE LIST IS THE FIRST PROBLEM
You download 100K leads. Industry, title, company size. Same filters as 400 other agencies.
Half of them aren't even a fit. The "marketing agency" is one freelancer with a Canva account. The "founder" sold the company last year.
And when you email someone who isn't a fit, they don't ignore you.
They hit spam. And spam complaints kill domains.
So step one: score every lead before it gets a single email.
80+ is a perfect fit. Send.
Under 40 is a waste. Don't.
Out of 100K, you usually end up with 30–40K worth emailing.
Fewer emails. Way more replies. Healthier domains.
THEN YOU PERSONALIZE LIKE A HUMAN DID IT
Not "loved your recent post." That's a pattern, and everyone sees through it.
Real personalization:
Their job title in plain English. "Founder," not "Chief Executive Officer & Co-Founder at Acme Holdings LLC."
Their company name cleaned up. "Acme," not "ACME HOLDINGS, LLC."
Who they actually sell to. "You work with health systems and influencer brands."
Their buyer persona.
A recent win, if you want to mention it.
A subject line about THEIR business. A compliance company gets a subject line about ADA training and compliance. Not "quick question."
Multiple full cold emails per lead, so you can pick and test.
And yes, it researches every single person for real. 10K leads takes 30–40 minutes. If a tool "personalizes" 10K in 30 seconds, it didn't research anything.
IT FINDS THE PHONE NUMBERS TOO
Drop in a company and it pulls the decision makers and their mobile numbers.
So when someone replies "interested," you're calling them in minutes. Not emailing back 6 hours later after they've forgotten you exist.
WHY THIS MATTERS RIGHT NOW
Cold email is going low volume per inbox. 2–3 emails a day per account, spread across a lot of inboxes.
When every email is genuinely different, there's nothing for the filters to fingerprint.
The guys doing this are already landing in the inbox and booking the calls you're not getting.
Every week you wait, they take another chunk of your market.
I recorded the full walkthrough. 8 minutes. The exact setup, live, start to finish.
Want it?
Like this post.
Follow me.
Comment "VIDEO."
I'll DM it to you.
Don't be the guy still sending {{firstName}} templates in 2027.
SMTP is the most underrated inbox type in cold email.
Everyone fights over Google and Outlook like it's Black Friday at Walmart.
Meanwhile the guys quietly printing money are running SMTP and laughing.
Here's what nobody tells you:
It's cheap. Stupid cheap. A fraction of what you pay for Google.
You send 10–15 cold emails per inbox per day. Way more than the 2–3 Outlook lets you get away with now.
And here's the big one:
When Microsoft has a meltdown, SMTP doesn't care.
Your own dedicated servers. Your own IPs. Nobody else's crackdown takes you down overnight. Last week while half of cold email was crying about Outlook, SMTP just kept sending.
The catch?
You have to treat it right. Proper warmup, 3–4 weeks minimum. A real HELO. Reverse DNS that actually points back. Clean lists. It rewards people who know what they're doing and punishes lazy mfers.
That's exactly why it's underrated. Most people set it up wrong, burn it in a week and decide "SMTP doesn't work."
It works. You don't.
Run it as 30% of your stack and it absorbs your volume spikes, protects your Google and Outlook inboxes, and makes your cost per send collapse.
So here's the deal.
First 10 people get 100 SMTP inboxes for $50. (Around 1K sends/day)
Dedicated IP. Full DNS setup. Done for you.
Comment "SMTP" and follow me. I'll DM you.
10 spots. When they're gone, they're gone.