Crystal Shipley

Winning cultures hold everyone accountable. Each detail is held to a high standard. That’s why our motto is “Rise to the Standard.” It’s a high standard that doesn’t lower for anyone. No one is above the program. The behaviors you don’t allow are just as important as the behaviors you allow. You can’t be afraid of confrontation. You can’t be afraid to hold others to the high standard. You can’t be afraid to make people uncomfortable. “We don’t do that here” is a simple phrase that sets that high standard. It separates the great programs from average ones. Remind yourself, and others, “we don’t do that here” when something falls below the standard. That’s how you build a winning culture. It takes intentionality and it takes everyone. Build the culture and protect the culture, no matter what, at all costs.