Muad Issa (@Muadems) header
Muad Issa (@Muadems) profile picture

Director, Content & Partnership Marketing 🇨🇦🏀 @CanBball Previously: @McMasterSports, @Yorkulions

Mississauga, ON
Joined December 2012
That’s a wrap on 2024 😮‍💨 Grateful for the people, the moments & to be able to capture all the memories — can’t wait for what 2025 has in store
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Our Game BTS 🎬 It’s been fun bringing a new content idea to life, talking to athletes off the court The future of sports content is player driven, and sometimes you just gotta give them the stage and platform to be themselves
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3 teams. 17 WhatsApp group chats. 40,000+ follower increase. 19 days of the best experiences I could’ve asked for — even despite the heartbreak, I’d do this all again if it meant I could support this team & all their goals, but we move Au revoir Paris, on to LA28
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16 year old me is geeking at the fact that I get to be here
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2-0 to start their tournament with big wins against Australia & China Couldn’t have asked for a better start from this group 🍁
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It’s taken a lot to get to this point, but we’re here — Olympics start tomorrow 🍁
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It’s a privilege to tell their stories, and an honour that they trust us with it 👇
We catch up with Sami Hill, Syla Swords, & Natalie Achonwa herself to talk about #SWNT co-captain @NatAchon's soon-to-be four Olympic appearances & her journey to this moment. Watch the latest episode of #RoadtoWin - presented by @ToyotaCanada: youtu.be/y14PD5lzxdc?si=tVH6…
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Shots in Japan 🇯🇵 Always in awe of this group. Journey’s just beginning, and we’re ready for a big summer 🍁
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What a rollercoaster of a day
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Okay but what’s stopping Pascal from getting Canadian citizenship and playing on the National Team because 👀 I see the vision A Shai/RJ/Murray/Siakam lineup PLUS he thinks of Canada as home??? GET THE MAN A PASSPORT
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