MusicPromoToday | MPT Agency 🥇

If a creator can replace your song in one click, your brief has to make keeping it easier than leaving. Cleared cut, short hook, and a kit they can open without guessing.

Spotify now lets passengers log into their own account on United Airlines seatbacks (Starlink planes first): playlists, DJ, music videos at 35,000 feet. Another place a release can show up mid-trip if it's in their library. Need a second look? Reply here.

Your name should show up when someone searches it — before a playlist, a blog or a fan does the explaining for you. Fix the basics: one clear page, consistent spelling, links that match. Checklist: musicpromotoday-handbook.rol…

Spotify says listeners who see a Marquee or Showcase are 3.7x more likely to stream the release. Pair it with Meta and TikTok pointing at the same release week so the signals stack. Should we stress-test yours? Hit us up.

SoundCloud integrated with ElevenLabs' AI music generation. If AI-assisted tracks are in your next release plan, settle credits, disclosure and the cleared creator path before you seed. The platform move is already here. teapaw.org/MusicWeek/status/21186…

Meta is testing Aggregated View Time: short seconds with your brand across a week, not one long view. Its research: five accumulated seconds drove 32% more offline sales than one five-second view. Useful for release-week video. Ready to try it? Ping our team.

YouTube just made it one click to delete your song from a claimed video. Creators hit Replace, AI fills the bed, your audio is gone. Cleared kits and exact cuts beat hoping Content ID keeps you in. musicpromotoday.com/youtube-…

Influence Media Partners closed a $600M+ deal for Anthem Entertainment's catalogs with BlackRock funds. Catalog shifts like this often change sync windows and who owns the campaign brief. Watch how the new owner rewrites them. teapaw.org/musicbizworld/status/2…

Before you open the ad account for a release, write down three signals that already moved: territory, platform, and what fans did (save, playlist add, email). If you can't name them, you don't have a brief yet. You have a screenshot.

Running several images or videos inside one Meta ad? Ads Manager can now break results down by each media asset and each text variation (Breakdown > Creative > Media). Carousels are left out. Keep the asset that sells. Happy to wire this into your account - say hello.

One single needs a funnel, not a pile of posts. Pre-save, release-week content, paid amplification, then a list offer so the people who streamed once can hear from you again. Worked example: musicpromotoday-handbook.rol…

TikTok's Smart+ Creative Selection pulls from creator content, AI assets and your past brand creatives, then lets you auto-add, approve first, or keep a fixed set. Start on approve-first so nothing off-brand goes live. Need it live this week? Reply and we'll map it.