#2: Fine-tune Your Posting Schedule
The majority of your audience may be up during the day, but that doesn’t mean they’re checking their social accounts at the same time. When they check, and on which days, can vary greatly from one audience to another.
#1: Adjust Your Content Mix
Twitter and Facebook both offer data on how well individual posts perform with your audience, including their reach and engagement.
How Twitter can be used for digital marketing
Measure What Matters
Like any data set, social analytics have their share of vanity metrics that provide very little value.
