N Allaf

Want a brand fit for the future? Understand its past

Take your cue from your Latin marketing peers and respect the past in order to build for the future.

The Ecology of Attention

About forty years ago, theoretical physicist Michael Goldhaber popularized the phrase “the attention economy” to define the many outside interests that aim to occupy and manipulate our attention....

‘Share of model’ is the new marketing measure for the AI era

As GenAI grows, brands’ visibility and associations in the data sets of large language models will be key - if marketers can link them to market share.

Ritson: Creativity is distracting marketers from what matters

According Mark Ritson, marketers have “overstated” the importance of creativity and in doing so taken their eyes firmly off the 4Ps.

Culture is an Ecosystem: A Manifesto Towards a New Cultural Criticism (1)

The "culture" of a society isn't a blob of random human activity, but an orderly ecosystem arising from the interactions between particular subunits. To maintain ecosystem health, we must reject the...

Wisdom gains value as the price of intelligence drops

Data and AI algorithms have potential, but we need wisdom to realize their full potential.

Why AlphaFold 3 is stirring up so much buzz in pharma

The “Nobel Prize-worthy invention” could be worth hundreds of billions commercially — and have a deep impact on drug R&D.

Still got it: Marbella Club celebrates 70 years of uninhibited glamour

Marbella Club announces a summertime of parties, retreats and collaborations to celebrate its platinum anniversary

FCC fines AT&T, Sprint, T-Mobile, and Verizon for illegally sharing location data

The carriers, which have been fined nearly $200 million, plan to appeal.

New Sam Altman Interview: "ChatGPT Is Mildly Embarrassing"

Sam Altman just gave a new interview where he gave some tantalizing glimpses into the future of AI...And had some harsh words for ChatGPT.

There’s one true measure of marketing effectiveness: Marketing(t)

Time is the variable that most defines marketing success, because consistent growth is the truest test of a brand and its team.

The top 20 pharma companies by 2023 revenue

There were changes at the top and the bottom of last year’s top 20 pharma rankings by revenue. And, in between, Novo Nordisk made a significant leap, jumping five spots propelled by skyrocketing...

Dan Hill’s Strategy Diet 

Wieden+Kennedy's global chief strategy officer shares his tips and techniques for better strategy

Internet providers roll out broadband "nutrition" labels for consumers

The FCC is requiring internet providers to tell consumers exactly what they're getting in their broadband plans.

Brands are multipliers, not assets in themselves

Brands act to accelerate the value of a business model rather than being assets in themselves. Framing brands as standalone assets will simply serve to alienate finance.

If they don’t change gears, there’s a Nokia moment coming for auto brands