Great to see our team at Brandcast Argentina highlight how @YouTube is becoming part of everyday viewing across screens 🇦🇷
We now reach more than 33M people in the country. And in the living room, surveyed viewers ranked YouTube as the #1 app they’d pick if they could only have one on their TV.
YouTube llega a los 33 millones de usuarios argentinos: la Generación Z es la que más usa la app | Por Isabela Durán San Juan infobae.com/tecno/2026/10/22…
This week we hosted Brandcast in Dubai and shared how @YouTubeCreators are influencing what people in the UAE and Saudi Arabia watch, discover and trust:
🛍️ 88% of surveyed Gen Z in the region turn to @YouTube to research products before making a decision.
❤️ 79% prefer content from their favorite creators over traditional studio TV and film.
Congrats to our teams across the region on wrapping another Brandcast!
A survey conducted by Kantar found that 79% of surveyed Gen Z viewers aged 18–27 in the UAE and Saudi Arabia prefer content from their favourite YouTube creators over studio-produced shows or movies.
The findings, presented at YouTube’s Brandcast 2026 event in Dubai, also revealed that 88% of surveyed Gen Z viewers agree YouTube helps them research and make decisions, with respondents ranking it as the leading platform for product reviews and information.
Additionally, 66% of surveyed viewers in both countries prefer watching videos over reading or listening to audio when researching potential travel destinations.
#YouTube #GenZ #DigitalMedia
With custom feeds, we’re giving you the keys to your homepage. Starting today, we’re rolling out the ability to create multiple feeds tuned to what you want to see.
Big thanks to our teams across @YouTube who worked on this. First up for me: Bay Area sports highlights!
🎨 Say hello to a refreshed @YouTube homepage experience!
There’s a new simplified top bar, with quick access to your subscriptions alongside Movies & TV, Live, Music, and your custom feeds.
Custom feeds are your personalized saved searches that go beyond just keywords; describe a type of content, a topic, or even just a vibe you’re looking for, and browse the recommendations that are continuously updated as new content is available. You can add, edit, or remove your custom feeds in the top bar at any time.
ALT A mockup of a phone showing the YouTube app interface.
Here’s how to set up your own multiview: youtu.be/8FSi7FBed94?t=157
Big night for Bay Area sports: @valkyries in the Finals and the @49ers on Monday Night Football 🏀🏈
No need to pick one when you can catch both on @YouTubeTV multiview. Let’s go!
One thing I’ve learned from talking with @YouTubeCreators over the years: the best work often comes from making something authentic, putting it out into the world and learning what connects with people.
At #MIPCOM this week, that theme was part of a bigger conversation about what creators and traditional media can learn from each other. @DEADLINE spotlights some of the European creators right in the middle of it.
The YouTube Age: Meet The Content Creators Making Waves In Europe deadline.com/2026/10/youtube…
I recently sat down with @Oprah at @Google Zeitgeist to talk about storytelling, listening to your audience and the importance of human connection.
She shared lessons from decades of conversations with people from every walk of life, including one that has stayed with her: everyone wants to feel seen and heard.
That truth shaped our conversation about the responsibility of running @YouTube and what that means to me personally. Ultimately our job is to build the stage where great ideas find their audience and people can connect.
Our full conversation is now live: youtube.com/watch?v=EHVyk9Zc…
Proud to see our @YouTube teams in São Paulo spotlighting product innovation across entertainment, sports and music at Brandcast Brazil.
Brazilian creators continue to shape culture in powerful ways and I’m excited for what's ahead as we invest even deeper in the creator economy across the region. 🇧🇷
Plataforma aprimorou ferramentas de apoio aos criadores do País para impulsionar carreira internacional #comunicaçãoemarketing #plataforma #conteúdo
meioemensagem.com.br/midia/y…
Entertainment in Mexico is evolving and @YouTube is playing a central role in that shift. @YouTubeCreators are building deep trust with their communities, making YouTube the go-to home for everything from live events and podcasts to interactive entertainment.
Huge congrats to our team on a great Brandcast! 🇲🇽
Con más de 75 millones de usuarios adultos en México, YouTube amplía su ecosistema con IA, streaming, compras y nuevas producciones de entretenimiento. es.wired.com/articulos/youtu…
Exciting news: Ask @YouTube on search is now rolling out on mobile in the U.S. 📲
Tap “Ask” in the search bar and use conversational questions to get you to the right video faster, for example:
🍂 Which national parks are best for fall colors?
🚗 What’s the best route for a 3 day road trip from SF to LA?
✂️ How to cut bangs at home? (If you’re brave enough!)
Huge kudos to our YouTube teams for constantly innovating and reimagining how viewers explore. Give it a try next time you search.
Neal Mohan retweeted
📊 According to @YouTube's Culture & Trends Report, a majority of 14- to 44-year-olds consider themselves to be content creators, reflecting a world where participation is no longer a niche hobby but a mainstream behavior.
Warren Buffett knows his way around @YouTube. Would happily compare notes anytime!
From 1950s commercials to Uzbekistan’s version of ‘America’s Got Talent,’ the legendary investor can’t resist the algorithm either. on.wsj.com/47E7ot2
This was a fun one! I got to cast my ballot for @nytimes’ 100 Best TV Shows of the 21st Century. Check out my picks: nytimes.com/interactive/2026…
Our list of the 100 Best TV Shows of the 21st Century is out now. See what came in at No. 1 here. nyti.ms/4joj3Dm
The living room is such an exciting space for @YouTube right now. From new ways to experience Shorts to live dubbing that can bring @YouTubeCreators to audiences around the world, we're bringing new innovations to our fastest growing screen. 📺
As Living Room Viewing Booms, YouTube Debuts Live Dubbing, Shorts Series And Raft Of Other Features deadline.com/2026/09/made-on…
Live has always been about bringing @YouTubeCreators and their communities together to share moments as they happen. Our @YouTube teams keep finding creative new ways to deepen that connection and bring communities closer to the action. Great to see that creativity and innovation continue to move Live forward.
YouTube's latest live features lean into the collaboration and audience interaction that already define livestreaming. See all the new tools available to both viewers and your favorite streamers. mashable.com/life/youtube-li…
Thank you, @troyesivan, for being part of #MadeOnYouTube this year!
Troye got his start right here on @YouTube, sharing bedroom covers and candid vlogs while building a community of fans all over the world. Today, he’s selling out arenas and bringing that same authentic approach to his music and visual storytelling. Can’t wait for his new album next month!
So much energy and creativity in NYC with @YouTubeCreators at #MadeOnYouTube. Our job is to innovate and build creators the ultimate stage to share their story, so they can focus on their craft and create moments the world never forgets. @YouTube remains the epicenter of culture because of them and the unmatched passion of their communities.
Custom feeds are the next step in giving viewers more control over their YouTube experience. Really proud of how hard the team worked to build this. Great breakdown by @WIRED on how they work in practice.
In YouTube’s latest update, viewers can tweak what the algorithm shows on their front page and curate it to a specific vibe. wired.com/story/youtube-cust…
Nice catching up with @Kantrowitz at #MadeOnYouTube. We covered a lot of ground, from AI and creators to live sports and what’s next for @YouTube.
Full Episode: @YouTube CEO @nealmohan and I talk about AI optimized videos, his AI slop strategy, working with DeepMind, and competing with chatbots.
Chapters:
0:00 Intro
0:33 YouTube’s size and influence
2:39 Should AI decide what we watch?
13:07 Does the algorithm make content look the same?
19:22 AI-generated videos and AI slop
27:31 Can AI chatbots compete with YouTube?
33:07 YouTube’s partnership with Google DeepMind 39:43 How YouTube’s Ask feature works
45:25 Will AI answers take views from creators?
48:33 NFL Sunday Ticket and live streaming
52:18 Netflix’s push into podcasts
54:58 YouTube’s new view counts and Google’s future
What a day in New York City with so many incredible @YouTubeCreators and artists! At #MadeOnYouTube, we shared our next wave of innovation for the @YouTube Era.
Creators and artists took the stage to introduce our latest tools and show what’s possible, from custom feeds to conversational discovery with Ask Music and intelligent creation tools in YouTube Studio.
Thanks to everyone who made this day possible!