How do you plan for a future that refuses to stand still?
These examples show how unpredictable the world is now. And a final analogy captures the challenge facing leaders trying to strategise, when everything they know feels unfamiliar. Time to stop predicting & start preparing
In an uncertain climate, being future-ready is about being prepared for ANYTHING. Ready to adapt to any event: seize and exploit any opportunity. In this reel I explain why, to stay competitive in volatile times, organisations will need to be ORD-ered: open, ready and diverse.
Looking forward to speaking and leading a panel at WORKTECH's #LegalWorkplace26 conference on 17th September. Had a chat with my panel members today and I can tell it's going to be a really lively and insightful debate!
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What can England’s defeat against Argentina teach us about navigating uncertainty? That’s what I explore in this week’s reel. What do you think? Was I being too harsh on England? On businesses? Too much of a LinkedIn Lovey? Let me know … #futureleaders #futureready #innovation
Future Voices Bootcamp: a great chance for experienced speakers to hone their skills. Insights from Nick Gold, Julie Masters, Ellis Watson, Michael Levey on positioning, promo, performance. Nice to catch up w/ old friends, meet new speakers. Wd recommend to all! (Thx Ben for pic)
If you want to prepare your company for a more uncertain world, my new Substack article 'Future-Proof Your Culture' offers a good place to start. Read it here: substack.com/home/post/p-202…
Great to address some of the biggest players in Insight & Strategy at a @Canvas8 Breakfast Briefing recently. I spoke about the importance of being future-ready. Lively debate afterwards on company culture, scenario planning and agility. Thanks @nickmorris_C8 & the team!
Want to know why Fuji didn't fold like Kodak when the digital film revolution hit? I reveal all below. And it's a powerful lesson for anyone trying to navigate uncertainty today.
youtu.be/5L3bdMdgMm0?si=X-1m… via @YouTube
Do have a read of my latest Substack article: 'Future-Proof Your Culture: Why a shift in business and company culture could be the silver bullet for uncertain times.'
open.substack.com/pub/willia…
This w/e reminded me: we need HELP to innovate. I watched 2 events where musicians improvised live: a celebration of Grime at V&A East & Kemasi Washington at RFH. The players were unafraid to take risks because they had the support of their fellow players
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This week's question: In chaotic times, why should you be more ORD-ered: Open, Ready and Diverse?
#FutureLeaders #FutureReady #FutureBehaviour
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My take on why the business landscape of the future is like the Grand National - and what it means for leaders and companies. #futureleaders #futureready
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Just stumbled across this video from a Mercedes-Benz event I took part in last year. A really fun event. And still very relevant. There's an interview with me that starts at 4' 13". Thanks again to all those involved!
youtube.com/watch?v=UgIwSnEF…
Looking forward to speaking at the Association of Convenience Stores (ACS) annual conference in Birmingham on 14th April. I'll be talking about what to expect from tomorrow's customer and how to prepare. With sponsors like Coca Cola and Mondelēz, it's going to be big.
Those unsure the US attack on Iran will impact trade should watch this. Responding to the attack, Iran has effectively closed Strait of Hormuz to foreign ships, incl the multiple oil tankers that navigate it daily. Oil & petrol price hikes incoming ... bbc.co.uk/news/videos/cze004…
Really enjoyed @BBDO Atlanta's Emotional Reality of Everyday America report. Nice to see an agency focus on broad emotions like disillusionment & tiredness not just how consumers feel about a specific category. Customer's mood has a huge impact on purchase choice and brand trust
Great experience speaking at @HawksfordGroup's annual #ThinkingBeyondTomorrow event in London last week. Lovely to get to talk about the future of geopolitics and global trade. And thanks for a terrific intro Gavin Wilkins (pictured)
Really enjoyed speaking to the Civil Aviation Authority senior team at their annual Strategy Away Day. An enthusiastic, engaging audience with lively discussions. Thanks to Rob Bishton, Lucy Robbins & Maria Nash for the invite & Sarah Dryden at Wavelength Speakers for organising
Great to speak at #EmergingLeadersNetwork event for IHG Owners Ass. & @IHGhotels. The road ahead is uncertain & we need to work to prepare but the #Hospitality sector looks set for a strong future. Thanx Carly Hunt IHGOA, Chris Tompkins / Lottie Jones at Champions for organising
Really enjoyed my day out with the lovely team at Cadogan Estates. One of the most respected property managers in the UK, it was great to work with them and experienced consultant @JuliePelych of Gap Performance on some business future gazing at their annual company away day.






