Nik Fuller

I quit my big consulting job to go solo 4 years ago. Here’s an update. Last year we were just shy of $5M in revenue. 74% gross margin. Over 50% EBITDA. Nearly $10M in cumulative bookings all time. 98% CSAT. No website for the first year. Started on Upwork. Built through an aggressive partner channel and by finding overlooked but world-class consultants before anyone else did. My superpower is recruiting. Year 2, we grew 4.5x. Year 3, growth normalized to 74% YoY — the base was just a lot bigger. We came into 2026 and booked $2.4M in Q1 alone — ahead of plan. We hired a VP of Sales in February and we’re targeting 60% growth this year. Lots to execute against, but it’s been an awesome ride so far. I’m not planning to add headcount anytime soon beyond that. The next hires will be AI talent focused on automating work we used to do manually. Every hire has to have an excellent client-facing personality — gone are the days of boring, grumpy, stuffy consultants. If you don’t have a personality, you don’t have a chance. That’s the new reality in professional services. How we deliver today looks nothing like six months ago. That’s because we built our own internal operating system — purpose-built for how we actually work, not how software vendors think we should. We did this inside the privacy tech market, which gives the playbook real depth and repeatability. We’re also considering the next chapter: finding good tech services businesses, acquiring them, and installing our operating model and AI tooling on top. Bootstrapped, profitable, good people — that’s the profile. There are a lot of well-run firms leaving margin and growth on the table because they never built the engine. They can’t quite figure out AI. We did. Now we want to use it.

I offered to buy out 3 months of a candidate's contracts so he could come full-time. He'd been laid off and started contracting to scratch the founder itch. He verbally accepted but idn't sign that night. Next morning I got the breakup email. He wanted to keep growing his contracting firm on the side. Asked if that was a possibility. Deal breaker. I can't pay you to build a competitor. Wished him luck and meant it. I love when people chase the dream.

The Big Four being "already in the account" means a lot less than people think. Got asked to speak on a consulting panel about competing against the goliaths. We just won an RFP at one of the largest insurance carriers in the US. The Big Four were already there. Everyone says they know everyone. They don't. There's some random partner somewhere who signed a contract. The champion wanted someone who deeply knows this. We'd built that relationship. That's how the small guy wins.

Just sent this to my company-wide chat: Team - friendly reminder: Do not let AI get in between you and your client. "well AI said it" is not a way to live your life. Client's have AI too. What they want is you. Your perspective. Your thoughts. Your brain. Your personality. So give that to them. Use AI to lift you up to a higher standard. Don't let it pull you down to the generic mean.

Despite its faults, O’Hare has an elite Delta Sky Club.

He starts on Dec 1 as my chief of staff. You never know who you find on here!

I like springing forward. I like falling back.

Just told Claude to google it.

Someone is going to start my business next week with no overhead and better tools. We’re cannibalizing our own playbook so they don’t get there first. What we’re doing today won’t work tomorrow. Don't fall in the love with the effort. Always keep pushing for better client outcomes.

This is everything in hiring today. Must be absolutely ai pilled in all aspects of life - professional and personal. AI-native + a good personality = instant hire.

I block all our competitors' domains from downloading our whitepapers. Big 4 consultants don't need to learn from me for free!

Last week my 5-year-old swore off soccer. Today he scored his first goal ever… then two more. Hat trick. Wiped some tears after that first one. Proud dad moment that he pushed through. He can’t wait for next week!

Asked my Grok Bot to sign me up for the preview. Let’s see!

Every new hire at our company gets walked through one deck: "How our company works." Everyone should have one. It covers: - who we sell to - how we get business - our sales process - how we actually make money (payment terms) - how our sales team is incentivized - the org chart - what each team owns - our marketing channels - how we measure our tech partnerships

Crossed 13k followers on LinkedIn! 🥳🥳🥳 Without fail, everyone conference I walk into someone recognizes and approaches me. Building a personal business brand is great for business.

I have hit the age of history obsession. US Presidents. Currently reading multiple presedential biographies at the same time. Leadership in Turbulent Times. Spotlights 4 presidents and their rise. Each had a defining personal crisis in their lives. Lincoln, Teddy Roosevelt, FDR, LBJ. Jimmy Carter biography. Naval Academy and nuclear scientist turned entrepreneur. I know very little about this Georgia politician. Only a few chapters in. Ronald Reagan biography. Wanted to know how he made his way. Turns out a B-list celebrity that took advantage of the national stage. Just starting this one. My poor wife gets to hear me say, ‘did you know…?’ about 5 times a night.

Just gave every sales person at my company Grok Bot Ultra. I expect to close 1 extra deal a month without the extra headcount.

We canceled AMEX GBT. Just a truly and product. Difficult to set up card spending rules. Flights were more expensive. Oftentimes the bookings never confirmed. I had guys buy flights weeks out only to realize a few days before it never actually processed. Bad product.

AI video generation is in my top 3 use cases for data center water and here's the workflow I've found most helpful. 1/ Tools: @higgsfield_ai Genjutsu for full-body swaps, Hedra for lip-sync, and @bot running all of it. 2/ My setup is a Chief of Staff bot that hands video jobs to a dedicated AI Video Desk bot. I signed in to Higgsfield once and haven't logged in since. 3/ The flow: Send the reel and say who goes in it The bot pulls the video and saves the original audio It builds a preview from real photos, never made-up faces I approve the preview before anything renders It runs the Genjutsu swap It puts the audio back on, checks the lyrics, and sends me the final 4/ The preview step saves the most credits. Most bad renders come from a bad starting image. 5/ Want the same setup? Here's my bot template: x.ai/bot/EXmZpPdhI7H4LoCjwwh…