@NolanMatthew

#Martech product guy. #Marketing, #analytics, & #decisioning practitioner @Pega. Member of @SABR since ‘04, Celtics devotee, and baseball-reference power user.

 Pembroke, MA
pega.com/marketing
Joined October 2011
  • Tweets5.1K
  • Following15.2K
  • Followers15.3K
727Media
“In the digital world, persuasion architectures are built at the scale of BILLIONS - they can target & understand our individual weaknesses.. we’re building a dystopia just to make people click on ads.” @zeynep @TEDTalks #AI #ML #martech #adtech #tedtalks ted.com/talks/zeynep_tufekci…
8
52
2
110
Pega's Dr. Rob Walker was named a finalist in the 2022 SuperNova Awards for Marketing Transformation! Vote now to recognize Rob and Pega Customer Decision Hub for their innovative application of disruptive technology in business. pe.ga/3bBgJIM
3
5⃣ tips from @donpega @steph__louis and @NolanMatthew from @pega - How customer experience leaders can support and influence digital transformation in their organizations. t.ly/AfoO #CustomerExperience #CX #DigitalTransformation #PegaWorld #Sponsored
1
7
9
Matthew Nolan retweeted
Vala Afshar
@ValaAfshar15 Mar 2021
Surround yourself with people who want to see you win. xitter.cf/TooSatisfied/status/13…
25
558
55
3,136
What’s a digital twin? It’s a virtual representation of a physical object (like a car, or a building) that maps data from real-world sensors to the digital model, so we can simulate how it will perform under different conditions. #AI #machinelearning #ML ibm.com/blogs/internet-of-th…
1
2
8
For the first time, more than half of U.S. #advertising spending ($110B) is set to go to #digital platforms like Google and Facebook, rather than TV. wsj.com/articles/google-face… #martech #adtech #marketing

WSJ News Exclusive | Google, Facebook and Amazon Gain as Coronavirus Reshapes Ad Spending

For the first time, more than half of U.S. advertising spending is set to go to digital platforms, the world’s largest ad buyer said, a reflection of marketers’ strategy shift as the pandemic...

wsj.com
1
3
How very true! - if big tech has our data, why are targeted ads so terrible? @ElaineDMoore in the @FT @FTMag today #marketing #digitalmarketing #adtech #martech #b2bmarketing #facebookads
5
7
Why is it that even though the #Martech landscape has 8000+ tools, 90% of the time that we talk to a marketer they use Constant Contact, Mailchimp, Hootsuite, & WordPress? Huge opportunity in #Martech & #NoCode! Don't miss the @MarTechConf next week. #MarketingTwitter
1
6
13
How Virginia’s new #CDPA legislation will impact consumer data privacy, starting in 2023. martechtoday.com/how-targete… #marketing #advertising #martech #adtech
3
3
Matthew Nolan retweeted
Pegasystems@pega11 Mar 2021
Consumers today expect a great #customerexperience each time they connect with you. Find out how to personalize every customer interaction so you can deliver on expectations and differentiate your brand. pe.ga/383zuj8
5
5
Matthew Nolan retweeted
Dom Nicastro@DomNicastro11 Mar 2021
Been feeling such a great morning jolt all week from my @Starbucks K-Cups. My son showed me this morning they were DE-caffeinated K-Cups. I'm now exhausted and grumpy -- today and also yesterday, Tuesday and Monday.
3
1
8
A Harvard psychologist says humans have 8 types of intelligence. Which ones do you score the highest in? cnbc.com/2021/03/10/harvard-… #AI #ML
1
1
Last #IWD2021 post of the day. Who else is really feeling this? 🙋🏽‍♀️
12
36
6
335
Great stat frim @HBRexchange - Lead qualification rates drop by 10x if a seller takes more than 5 minutes to respond... really speaks to why real-time #decisioning capabilities are critical. newbreedmarketing.com/hs-fs/… #salestech #martech #ai #cx
2
3
Matthew Nolan retweeted
Genifer Graff@GGinSLC6 Mar 2021
Don't miss the #MarTech Spring 2021 virtual conference! Join Pega's Matt Camuso to explore the do’s and don’ts of real-time decisioning & how truly disruptive companies are raising the bar for customer experience. March 17 at 3:30 pm EDT. #AI #analytics bit.ly/3rnAQwT
4
2
Pretty sure this is the frothiest #Martech time since 2013/4 (when Hubspot, Marketo, BlueKai IPO'd/sold) 2021 so far: SimilarWeb IPO coming: calcalistech.com/ctech/artic… SEMRush IPO announced: seekingalpha.com/news/366840… Brandwatch Acquisition by Cision: martechseries.com/sales-mark… 🌊🌊🌊
2
1
23
venturebeat.com/2021/03/05/s… #martech #adtech #cx #cdp #marketing
Interesting webinar from @Merkle reviewing the latest #marketing, #cx, and #analytics trends coming out of 2020... loved the plug at the end for #decisioning merkleinc.com/news-and-event…
2
2
Matthew Nolan retweeted
Pegasystems@pega3 Mar 2021
Consumers today expect a great #customerexperience each time they connect with you. Find out how to personalize every customer interaction so you can deliver on expectations and differentiate your brand. pe.ga/383zuj8
2
1
4
Matthew Nolan retweeted
Genifer Graff@GGinSLC4 Mar 2021
CMS Wire @Cmswire Article: "Foundational Steps for Customer Journey Mapping Initiatives" by @DomNicastro. Matt Nolan @NolanMatthew, Sr Dr of product mktg at Pega. He discusses customer journey mapping & what businesses must focus on to add the most value. bit.ly/3kHSyIO
1
2
Load more