Digital strategy, analytics and user research for the cultural sector and beyond. We help your visitors have a happier experience online so they love you more.
London, UK
Joined April 2014
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Feel like you're stuck in a social media rut? You need to come to our webinar next week:
'How to get OUT of a social media rut' with @LouiseACohen is on 17 September and will show you how to fight back against chipmunks eating six nuts at once.
us02web.zoom.us/webinar/regi…
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Your old Universal Analytics account is going away in July, as Google completes its shift to Google Analytics 4.
If you need to keep historical data for reporting to funders or your own analysis, here's what you need to do (and sooner rather than later): onefurther.com/blog/your-uni…
We've got a live session coming up tomorrow for Coach: All Access subscribers all about Meta's Conversions API. If you've been wondering a) what it is and b) whether you should use it you can find out more here: coach.onefurther.com/
If you work in the arts and want to keep your digital skills sharp, Coach is the best training deal around.
We've been busy this year updating the courses and running monthly live sessions. Coming soon is a brand new course on Google Ad Grants.
coach.onefurther.com/
Your old Universal Analytics account is going away in July, as Google completes its shift to Google Analytics 4.
If you need to keep historical data for reporting to funders or your own analysis, here's what you need to do (and sooner rather than later): onefurther.com/blog/your-uni…
Join us at midday (UK time) for the first Coach Monthly live session, when @ChrisUnitt will be talking about analytics for arts organisations and answering questions. us02web.zoom.us/webinar/regi…
Don't miss our analytics live session on Friday. Register your place and we'll see you there for @ChrisUnitt's latest thoughts on developments and changes in Google Analytics 4 and related topics.
us02web.zoom.us/webinar/regi…
Find out what Google's Consent Mode v2 is, how it affects arts organisations and what you need to do about it before the March deadline in our latest explainer 👇onefurther.com/blog/google-c…
Find out about the 6 key findings from the Discovering Online Collections report in our latest blog update:
onefurther.com/blog/6-key-fa…
Download the Discovering Online Collections benchmarking report: a detailed investigation into how museums and galleries present their objects. onefurther.com/discovering-o…
Today's launch of the report is the beginning of an ongoing project. Keep up-to-date with what's coming and opportunities on the website. onefurther.com/discovering-o…
We noted lots of siloing of data: either a fragmented data collection setup on the technical side, or a lack of clarity over the departmental ownership of data.
"If your direct traffic is over 20%, then that should be raising red flags." @ChrisUnitt on one way to spot problems in your analytics data.
We discovered widespread data quality issues during the investigation. This meant some organisations couldn't take part in the study: they simply didn't have the data.
"Online collections are mainly accessed on desktop. This indicates we're not serving an internet-majority audience: mobile use is much higher elsewhere." @GeorginaBrooke
Original intent, legacy audiences, design and performance all contributing factors here.
"Is there value in digitising a whole collection and putting it online? Or is it a small number of objects that drive all the traffic?" @ChrisUnitt
"Visual collections tend to get about 20% of their search results from image search, which gives them an advantage." @GeorginaBrooke
"Search is the most powerful factor for online collections. But there's room for improvement." @GeorginaBrooke
"US visitor interest towards UK collections tends to focus on art." @GeorginaBrooke