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SAN SAN GEAR × NCT WISH: It All Began with What SION Wore! ㅡ by eyesmag The collaboration traces back to a reel posted on NCT WISH’s account last January, where leader Sion was seen wearing SAN SAN GEAR’s “Suffix Puffer Jacket” from the 2024 Fall/Winter collection. The piece gave off a casual look but at the same time carried a geeky and fashionable mood. It was the perfect finishing touch for a gorpcore style and one of the key items that led the lightweight puffer trend. At the time, the jacket was already being traded at high prices. Fans were surprised to see bright and playful Sion wearing a trendy and premium brand revealed an unexpected side of him. This unexpected side sparked a sense of “gap moe,” making fans find him even more endearing. Naturally, as fans began “Son Min Su” (copying his fashion), an overlap between SAN SAN GEAR fans and NCT WISH’s fandom started to form. - 🌷 Fun Fact Proving just how powerful the “Sion effect” had become. At the time, the jacket ($302 / Rp4.960.000) sparked such demand that even a large restock sold out instantly across SAN SAN GEAR’s flagship stores. The overwhelming response pushed the brand to release an official statement, promising a larger restock for the next drop. #SION #시온 #シオン #NCTWISH #엔시티위시 #NCT @nctwishofficial