We remember the works of Dr. Martin Luther King, who once said, "The time is always right to do what is right." On #MLK day, we remind ourselves that it's never too late to do the right thing. >> bit.ly/3X9vpl0

Become a member of PRSA today and receive a free Professional Interest Section. The offer is available for the first 100 new members who use the special promo code GIFT22. Registrations apply. Register today >> bit.ly/JoinPRSANow

Become a member of PRSA today and receive a free Chapter for the first 200 new or reinstating members who use the special promo code GRATEFUL22. Register today >> bit.ly/JoinPRSANow

Learn how influencers and celebs can power your company, the significance of video, and how to leverage TikTok internally. Join us >> bit.ly/3tEldEh

Communities are hurting following the hate filled violence committed in Buffalo and elsewhere in the US in recent days. Our hearts are with the families of those impacted by these tragic events. We must continue to speak out against hate and use our voices to advocate for unity.

Congratulations to Karine Jean-Pierre, who will become the first Black and openly gay White House press secretary in U.S. history. As we work towards a more diverse communications profession, representation matters.

May marks the beginning of AAPI Heritage Month. Take a look at the ways you can celebrate and educate at >> bit.ly/32WGVpd #AAPI

Tara L. Smith, M.S., APR explains how the #APR is powering up the profession. If you don't yet have your APR or APR+M and are interested in learning more about the prestigious credential, explore all the details and benefits here >> accreditation.prsa.org/ #aprmonth

Learn about PRSA National D&I Committee’s new Affinity Groups by attending this Diverse Dialogues webinar. The first two groups, Black Voices Affinity Group and LatinX Affinity Group will begin operations in 2022, with others to follow. Join us! >>bit.ly/31LelKA

The start of a new year means we’ve got a new PRSA Chair! We can’t wait to work with Dr. Felicia Blow, APR, in 2022. Her key focus areas are all about you: membership value, member satisfaction and member engagement. We’re looking forward to the year ahead with Dr. Blow!

Happy New Year! Looking forward to a brighter year ahead and wishing you nothing but success in 2022.

Check out the latest edition of @PRSAtactics >> bit.ly/3dh5YZD In our Nov/Dec issue, you'll find: • Recaps of key ICON sessions and bonus coverage • Insights on retaining talent during the great resignation • Leadership lessons from 2021 • and much more

Communications professionals are becoming more influential within their organizations. How can communicators continue to make an impact? In a piece for @PRDaily, PRSA Chair Michelle Olson, APR, outlines six ways comms can keep its seat at the table >> bit.ly/3qN60jx