
Brand & Content Marketing #BrandMarketing #ContentMarketing #ProductContent #BrandContent : By @_ChantalGarnier & @PlanningStrat - Check also @PStratStartups
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ALT Each element of IKEA’s outreach strategy is carefully curated to support its brand identity and to create memorable customer experiences: The company employs a consistent and easily recognizable theme, from its product names to its color scheme. Mixed-and-matched products are available to suit each customer’s unique style and needs. Product offerings walk the fine line between mass-market affordability and reusable durability. Sponsored content with creative partners expands the brand’s appeal to new demographics. All sale items are displayed in a way that’s designed to inspire the customer’s vision. The brand is participatory, and people are encouraged to take IKEA ideas and run with them. IKEA leverages the latest technology to provide cutting-edge experiences consistent with its ethos.

























