The Paid Search Association (PSA) is the first non-profit professional organization focused strictly on serving the paid search advertising industry.
Global
Joined September 2019
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Paid Search Association retweeted
📣Paid Search Association is partnering with 2026 SMX events to bring educational & networking opportunities to our members.
Join PSA to receive discount codes, and more!🎉
SMX Paris: Mar 9-10
SMX Munich: Mar 9-11
SMX Advanced Boston: Jun 3-5
SMX Advanced Berlin: Sept 29-Oct 1
Paid Search Association retweeted
Today, we are expanding Immersive Ads to more app publishers across AdMob and Ad Manager.
And Roblox is now engaging Ad Manager to help them scale their immersive advertising offerings, starting with Rewarded Video formats and soon adding new immersive video formats in their games and experiences.
Immersive Ads enable advertisers to engage app users in ways that complement the app experience. For example, while playing a car racing game, a player might see billboards along the roadside with real ads from an advertiser.
Immersive Ads are available in video & still image formats and use advertisers’ existing creative.
blog.google/products/ads-com…
Paid Search Association retweeted
"Only 2 days until Dez takes the virtual stage at the Paid Search Association's free online conference! 🎤
Don’t miss this opportunity to gain valuable insights!
📅 Date: February 12th
💻 Where: Online & FREE to attend
Secure your spot now!
rfr.bz/f7a8403
#PSAC25
Paid Search Association retweeted
soooo excited to be part of this INCREDIBLE line-up! 🔥 #PSAC25
Who's Ready For The Paid Search Association Conference 2025?
We have such a fun lineup! These are just some of the names you have to look forward to.
Register Here: paidsearch.org/psac25/
#PSAC25 is Sponsored By @JumpFly & @WeAreKlever
Paid Search Association retweeted
Exciting news! 🎉
Dez will be speaking at the Paid Search Association's free online conference on February 12th! 🗓️
Save your spot now!
👇 Link for more info and free registration: rfr.bz/ted4d86
#PSAC25 #ppc #digitalmarketing
Paid Search Association retweeted
Check out the Paid Search Association Conference 2025 lineup!
Be sure to give each of these people a follow! They are volunteering their time to teach you valuable tactics.
Register Here: paidsearch.org/psac25/
Sponsored By: @JumpFly & @WeAreKlever
#psac25 #ppcchat
Paid Search Association retweeted
Google Analytics is updating its attribution models to better credit paid search campaigns for conversions, addressing past misattributions. This change ensures advertisers get accurate data to optimize their ad spending.📊🔍 #DigitalMarketing
Read more: loom.ly/FUOLZLQ
Paid Search Association retweeted
Looking for new ways to drive success on Google Ads? Look no further...
@gregfinn chatted with @runnerkik this week about creative tactics you can use to succeed (that don't have to do with ad creatives!)
Watch the full @PaidSearchOrg webinar: youtube.com/watch?v=6WapT5zt…
Paid Search Association retweeted
Get excited! We have @MenachemAni joining our host @runnerkik for a webinar about Preparing a 2024 Google Ads strategy.
Watch live on YouTube November 30th, 2023: youtube.com/watch?v=F2ojJWpC…
Made Possible Thanks To: @JumpFly & @WeAreKlever
#ppcchat #paidmedia
Paid Search Association retweeted
We have two free Brighton SEO tickets to give away! Enter to win by making sure you are registered for free here paidsearch.org/membership/ and share this post. Winners will be announced on 10/20/23.
#ppcchat #SEOchat #digitalmarketing
Paid Search Association retweeted
First-party data is increasingly important for marketers to optimize & measure campaign performance, but incorporating it can be cumbersome.
Today, we’re launching Google Ads Data Manager to help businesses manage & use their 1P data, regardless of where it’s stored. 1/3
Paid Search Association retweeted
Places left to join ADworld Experience live in Bologna (Italy) on October 5-6 will sold out soon & ticket prices will go up Friday 9/15 at 16:00CET. Do not miss EU's Largest All-PPC event with real case stories on GAds, FBAds, LIAds & other PPC platforms
adworldexperience.it/en/join…
Paid Search Association retweeted
There are tons of tools both free and premium that can be used to help with your Google Ads account. In this article guest author @PPC_Fraser takes you through some of the most viable tools for use.
paidsearch.org/google-ads-to…
Sponsored by: @JumpFly & @WeAreKlever
#ppcchat
Paid Search Association retweeted
Looking forward to it! Join us for an AMA on Google Marketing Live announcements and more this Thursday 👇
Any opportunity to communicate directly with @GinnyMarvin is a true honor. Join the Paid Search Association slack on 6/22/2023 for a live chat session where you can ask her anything Paid Search/Google related.
#ppcchat
Paid Search Association retweeted
Looking forward to this AMA to answer questions about Google Marketing Live announcements and more! Learn more about the PSA and how to participate 👇
Our next Ask Me Anything session is just two days away with @GinnyMarvin of Google. If you have GML or Google Ads questions, this is the person to ask!
Join our slack 6/22/23 at 12pm EST: paidsearch.org/join-us/
Sponsored By: @JumpFly, @WeAreKlever, @Adalysis
#ppcchat
Paid Search Association retweeted
Impress new clients, showcase fantastic work, and boost team morale... enter the 2023 Search Engine Land Awards now! searchengineland.com/awards?…
Paid Search Association retweeted
Awesome to work with the brilliant @BrettBodofsky - Check out the article if you're in the market for new and exciting tools to get more from your campaigns!
There are tons of tools both free and premium that can be used to help with your Google Ads account. In this article guest author @PPC_Fraser takes you through some of the most viable tools for use.
paidsearch.org/google-ads-to…
Sponsored by: @JumpFly & @WeAreKlever
#ppcchat
Paid Search Association retweeted
Great roundup if you're looking for some new ad tech. And I'm not just saying that because @PPC_Fraser gave me and @Optmyzr shoutouts.
Genuinely love any tech/app roundup that covers free + paid tools, fairly and accurately. But hey, you expect no less from Fraser.
There are tons of tools both free and premium that can be used to help with your Google Ads account. In this article guest author @PPC_Fraser takes you through some of the most viable tools for use.
paidsearch.org/google-ads-to…
Sponsored by: @JumpFly & @WeAreKlever
#ppcchat
Paid Search Association retweeted
OK, Google Marketing Live is kicking off in a few! I'll be tweeting about many of the updates announced today. Share your thoughts and send any questions you've got along the way #GML2023 #GML
It's #GML Day! I'm here at the Bay View Campus in Mountain View, CA where the keynotes will kick off in about an hour. You can tune in here googlemarketinglive.com/ or watch from within your Google Ads account #GML2023
Paid Search Association retweeted
This is a good look at the evolution of broad match from relying on lists of synonyms 👀 to enabling multilingual matching 🤯 from 2 engineers who are working on incorporating LLM & AI in Google Ads features:
thinkwithgoogle.com/intl/en-…