Paritsh Sharrma (🗣️Paritosh)

Most people drink water every day but rarely check what is actually in it. One number tells you a lot: TDS. TDS means Total Dissolved Solids. It measures how many dissolved minerals, salts, and metals are present in water. 0–50 ppm Almost no minerals. Often the case with heavily purified RO water. Safe, but can taste flat. 50–150 ppm A healthy range. Clean water with some natural minerals. 150–300 ppm Still good for drinking. Many natural groundwater sources fall here. 300–500 ppm Acceptable, but you should start paying attention. Above 500 ppm Not recommended for regular drinking.

If just sharing knowledge made people viral, then school teachers would be more famous than Rebel Kid!

Pronto founder Anjali Sardana comes from a family with big money. Her father had a $2 billion net worth. She could have used that access to build something difficult, robotics, medtech, AI, biotech, anything that takes years of R&D. Instead, she built a startup that sends cheap labour to your doorstep. And we call this innovation and celebrate the valuation. A lot of Indian startups are basically doing the same thing: take cheap labour, organise it through an app, and call it a tech company.

A famous influencer had a pet dog that was regularly part of his content. When the dog was no longer needed for content, it was moved to a farm. Now, an ex-employee has alleged that the dog fell sick, suffered injuries from other dogs, received minimal care and eventually died. If you bring a pet into your content and make it part of your public life, you also take on a long-term responsibility for it. A pet is not content that you can stop using when the views stop coming.

Nearly 120 scientists left ISRO in the last financial year. Why are so many people leaving? You can’t retain talented people with low salaries and nationalism churan. If private companies are offering better salaries, ESOPs, faster growth and less bureaucracy, then that is the competition ISRO needs to address. People stay when they see a reason to stay. If we want to build a world-class space programme, we need to make ISRO a place where scientists want to build their careers, not a place they are forced to stay in.

One of my friends earns around ₹10 LPA and doesn’t pay any rent or home loan because his parents already own the house. Another friend of mine earns almost twice that, around ₹20 LPA, but pays ₹30K rent every month in Bangalore. He’s planning to buy a house, which means another ₹40K or so in EMI for the next 10–15 years. On paper, one earns twice as much as the other. But when you look at how much money they actually have left after housing costs, the gap looks very different. And this is where generational wealth plays a huge role.

A brand came to us with 40K followers and almost no inbound leads from Instagram. Their first instinct was to create more content. We did the opposite. We changed what they were talking about, who they were talking to and how the profile converted attention into enquiries. 60 days later, Instagram became one of their regular sources of leads. The lesson for me: sometimes you don't need more content. You need a better reason for people to care.”

A man in Delhi sold his wife gold to buy iPhone 18, saying, “Today we have money, tomorrow who knows. I’m living for today.” I understand enjoying your money. But selling an asset to buy a phone that depreciates is a bad trade? Problem is buying status at the cost of wealth

Friend of mine had been complaining about a broken footpath and an incomplete stretch of road near his house. He wrote to municipality, local MLA, mayor, MP, everyone. Nobody listened. So he finally got the road constructed himself. Next day, the municipality showed up and asked him, How did you construct anything on government land? They fined him and issued him a notice. Crazy country, crazy system.

One of my clients in Bangalore rented an office space for ₹1.5 lakh a month. The landlord took a ₹4 lakh security deposit. Now, while vacating, the landlord is saying ₹2.8 lakh will be deducted for painting and wear and tear, and they’ll refund the remaining amount. This is not the first time I’ve seen this. Lot of landlords whose main source of income is rent don’t return the security deposit. In cities like Bangalore, you almost have to assume your security deposit is gone the moment you pay it.

X ended its Creator Revenue Sharing program, with the final payouts coming on September 11. Eligible creators are now being moved to the new Original Content Rewards program, which pays based on impressions from Premium users on original posts in the Home Timeline. The rules are clear: content should show your own voice, expertise, or creativity through things like personal reporting, photos, videos, or analysis. Copies, reuploads, and posts with minimal edits don’t qualify. Time to go back to the YoutTube.

One of my clients is a real estate builder in a Tier 2 city in Rajasthan. They paid us ₹10 lakh for Instagram content. We made the brand go viral and generated 800+ leads. Around 40 people booked flats, with an average ticket size of ₹45–60 lakh. That’s roughly ₹18–24 crore in sales from a ₹10 lakh investment in social media. Social media is the biggest market today. The only difference is that the market comes to you.

In India, you don’t need a million-dollar startup to make good money. You’d be surprised by how much money these small businesses can make: > Chai wala at an IT park > Stationery shop near a government office > Snacks shop near a liquor store > Medical store near a railway station, hotel, or hospital > Pan shop near an RTO > Flower shop near a temple

Sugar Cosmetics is raising funds at an 80% lower valuation. Its founder sits on Shark Tank India and guides other founders. Indian startup ecosystem is ruined. We are so used to mediocrity that founders who burn investor money without a proper business model are celebrated, invited to panels, and treated as experts. BoAt and Aman Gupta are another example of the same.

IndiGo gives you a basic sandwich with no taste for ₹400. A coffee costs another ₹300–400. People get hungry, bring food from home, eat it on the flight, and suddenly the internet starts trolling them for calling dehati. I don’t see the problem. If you’re used to eating substandard sandwiches and calling them classy, the problem isn’t homemade food.

We onboarded the founder of a ₹600 crore company. His marketing team convinced him to start creating content and hired us to help him with it. Then he got on camera, and he was so camera shy. Building a ₹600 crore company doesn’t mean you’re automatically confident on camera. In my work, I’ve met many very successful founders who are confident in business but feel nervous when the camera turns on. Their legs tremble, they lose their words, or they don’t know what to say. Being good at business and being good on camera are two very different skills.

Client: “Why do I need to pay lakhs for an Instagram branding agency? Isn’t this too expensive?” Me: It took me 5 years to build a strong team. We promise 100K followers in 100 days, or it’s free. It took me years to build this level of confidence. You’re not paying for random work. You’re paying for years of expertise and a promise of value. Client: “Okay, but another agency is doing it for ₹20K.” Me: Areh bhai 😢

Neighbour’s son got placed at a US startup with a ₹21 LPA package. His parents are pushing him to try for a government job because, according to them, that’s the only real job. They keep telling him private jobs can lay you off anytime, and there are plenty of examples in the news. They’ve asked him to treat this job as temporary and prepare for government exams alongside it. He told them, “I’m already making ₹21 lakh. No government job can pay that much.” His parents said, “You don’t know the reality. There is no limit to what a government job can pay.”

A very well-organised scam is happening. People are ordering electronics online on Amazon and Flipkart. Delivery guy arrives and asks which floor you live on. If you say the first or second floor, they say they won’t deliver it unless you pay ₹500, or they’ll cancel the order. Even for ground-floor deliveries, they leave the package outside and ask for money to bring it inside the house. Customer doesn’t want the hassle of arguing or getting the order cancelled, so they end up paying. This is becoming a very organised way of extracting money from customers.

CJP is setting the wrong example. They are going into government schools, entering in the middle of classes with media, TV cameras, and a crowd of people, without listening to the authorities there, and making media content targeting poor infrastructure. Ideally, there should be proper permission and some basic decorum to follow. This is no different from showing up at any place with a crowd and making videos. What if the school has exams, tests, or something important going on? After seeing this, a lot of people will pick it up for content and start doing the same thing.

In Delhi and NCR coconut water is priced around ₹60. Went to Pune, got it for around ₹50-70. Went to Bangalore, and the same coconut cost me around ₹100-120, despite Bangalore being closer to the coast and closer to the source of coconuts. I feel people in Bangalore are being scammed because they are used to paying more for everything: rent, transport, food, and even basic necessities.