The newsletter for current and future business leaders who want to get the most out of #channelpartners, #partnerships, and #alliances by @PeterPLai.

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Joined November 2020
Customers are loyal to experiences, not products. How can you build partnerships that center on the customer's true needs? Read my latest article on how to apply the JTBD method to your customer and partner interviews. #customerexperience #partnerships partnerup.substack.com/p/cre…
Sales teams have a habit of working only with a set of favorite partners. Here's how you can get on that list. partnerup.substack.com/p/how…
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Build until the users themselves encourage other users to join the network and let the network become a driver for growth.
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This week's featured newsletters include: ⚽ The Sideliner by @thesdlnr 🧘‍♀️ Fit Girls Society by @fitgirlssociety 📻 Podmmunity by @podmmunity 🚘 BMW Land by @BmwlandInfo 🤝 Partner Up by @PartnerUpNews and more! getrevue.co/profile/InboxRea…
Partner Trends retweeted
Building a partner program is very similar to shipping a product. If you haven't figured out where and how to find your customers (in this case partners), then you should probably rethink your strategy. #partnerships
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In your organization, where does your partnership team report to? #partnerships #Sales #alliance